May 10, 2021BRANDS
Clarins is one of the most famous beauty brands in the world. It’s considered the number one prestige skin care brand in Europe account to NPD beauty trends. What we love about Clarins is its commitment to high-quality events, It’s a brand that has the royal stamp of approval after the Duchess of Cambridge was photographed carrying one of their lip products at Wimbledon.
We’re taking a deep dive into the world of Clarins Skincare to see what makes it so popular. We’re going to look at the different ingredients, the research and development behind the products, and how Clarins skincare became a household name. Whatever your skincare needs are, you can be guaranteed that Clarins has a product or range for you.
Grab a pen or bookmark this page to make it easy to find the perfect skincare products for you.
Clarins is a beauty brand that proudly carries the ‘made in France’ tagline. It was launched on March 15 1954 by Jacques Courtin-Clarins when he opened his first Clarins Institute, focused on the belief that your physical well-being and happiness are linked to your beauty. Clarins came to the market at the same time as celebrities began to appear on the cover of magazines.
Clarin’s first landmark product, the Body Shaping Cream, hit the market in 1962, streamlining contours and shapes of the body to eliminate cellulite. In 1968, Clarins made the decision to add customer cards inside the packaging upon the suggestion of employees.
What is extraordinary is that Jacques Courtin-Clarins was a medical student when he founded Clarins. He was actively involved with Clarins until his death in 2007, with his son Christian taking over as chairman of Clarins in 2000.
As a French skincare brand, Clarins was greeted with almost immediate success. The mission of Clarins has always been to listen to the needs of women and create safe and natural skin care products that are highly effective. Clarins joined the Paris Stock Exchange in 1984, showing just how successful the brand had become.
What made Clarins an overnight success is that it was the fist brand to release face and body treatments that include formulas made exclusively of plant. It was sin the 1970s that Clarins began to gain its global recognition, entering stories in the Untied States and abroad.
In 1990, Clarins was named as the No.1 high-end face skincare treatment brand in Europe, a title that it retains till this day. The first makeup products by Clarins hit the market in 1991, carrying the tagline of ‘Clarins, it’s all about you’. At the same time, Clarins also released their first anti-pollution product range to meet the needs of the modern consumer.
The 1990s saw Clarins acquire a stake in Thierry Mugler Couture, leading to the creation of Thierry Mugler parfums, which also launched the Clarins Group. The collaboration with Thierry Mugler led to the creation of the infamous Angel fragrance that remains a best-selling today.
After the original beauty institute in Paris, it’s no surprise that Clarins was quick to establish a network of international Clarins Skin Spas across the world. These spas exclusively use Clarins products, with every spa experience including the customer learning more about how to protect their skin.
Fast forward to today and Clarins – otherwise known as Clarins group – is one of the most recognisable luxury beauty brands in France and across the world. Their product range has expanded to include everything from cosmetics to perfume and skincare.
The brand is also the founder of the Courtin Arthritis Foundation, which launched in 1989 and made it possible for the brand to carry out extensive research on chronic inflammatory rheumatism and polyarthritis. The foundation is viewed as being responsible for most of the major advances made in rheumatoid arthritis research.
In 2016, Clarins was named the No. 1 prestige skin care brand in Europe, reflecting the brand’s status as an attainable luxury skincare company that helps you achieve scientifically backed results.
The holistic vision of Jacques Courtin-Clarins, the brand’s founder, remains at the heart of everything the brand does. What makes Clarins so special is that the brand played a role in the physical and mental liberation of women during the 50s and 60s in France.
Although Clarins has grown from its early days as a French brand to become one of the most recognised in the world, their products as still made and designed in France, remaining truthful to the original philosophy of the brand.
While other skincare brands have been purchased by conglomerates, Clarins remains within the family of its original founder Jacques Courtin-Clarins. Oliver Courtin-Clarins is the Managing Director of the Clarins Group, while Christian Courtin-Clarins is the President of the Clarins Group Supervisory Board. Other members of the family including Claire Courtin-Clarins, Prisca Courtin-Clarins, and Virginie Courtin-Clarins all act as brand ambassadors for Clarins.
The family offered $3.6 million dollar to buy out the minority stakeholders from the Disney company. The brand intended to use the damages as a way of establishing a cosmetic company without the bad publicity that comes with a non-eco friendly brand.
The popularity of Clarins comes from its natural ingredients, which deliver the same level of effectiveness as chemical ingredients. Clarins is known for using over 250 different natural plant extracts in their formulas. Every natural ingredient is carefully chosen to give ultimate effectiveness to the product and to optimise the formula to help you unlock your every beauty. Every product within the Clarins production process is sourced with the utmost care for the world around us and our biodiversity.
At the heart of Clarins is its dedication to permanent innovation. All you have to do is look at the brand’s serums over the years to see Clarins’ innovation. What makes Clarins so powerful is that it represents the meeting of the beauty needs and skincare requirements of women everywhere. The goal of Clarins products is to continue perfecting what already exists, such as your natural features.
Clarins is an industry leader and continues to dominate the market with their problem-solving products, different textures, and their application process that can help boost their efficiency.
One reason why we choose to shop at Clarins is that they offer customised consultations. We’ve all struggled to find a skincare product that addresses our specific concern or the find the right foundation colour. Whatever your beauty concerns are, Clarins are here to help. They will help you establish a customised skincare routine that is made easy to follow with a personalised skin care program.
Community is at the heart of what Clarins does and follows on from their commitment to make life more beautiful. It is Clarins’ mission to respect nature and provide a way of protecting biodiversity. They support the local communities in these extraction areas and purchase their raw materials in accordance with fair trade regulations. Clarins sees their consumer as a customer and ‘global citizen’, with a responsibility to respect our current and future generations.
Every Clarins product has a secret ingredient – Love. The heart-warming story behind Jacques Courtin-Clarins’ journey to creating the Clarins brand is heart-warming. It’s a sign of how an idea can spark into something so much more. Clarins has established relationships with their clients for over 60 years, providing customer service, research and development scientists, alongside marketers. The Clarins tea is wide, variety, and packed-full of love to support your skin and body.
Clarins is more than a job, it’s a passion and state of mind.
Clarins is more than just an independent brand, it’s grown to become a conglomerate in tis own right. Other brands within he Clarins portfolio include Clarins and My Blend. The Group also oversaw the release of Clarins’ men’s range, entitled ‘Clarins Men’ in 2002. The division within the group known as the Clarins Fragrance Division has held the perfume portfolio of everyone from David Yurman to MUGGLER and Swarovski.
In 2008 Christian and Olivier Courtin-Clarins initiated a takeover bid of the Clarins Group in order to maintain its independence and to take back control of the company’s sustainability initiative. The Clarins Group was delisted from the Paris Stock Exchange as a result. Two years later, the daughters of Christian and Olivier Courtin-Clarins – Virginie, Claire, Prisca, and Jenna – joined the Supervisory Board, continuing the family tradition at the heart of Clarins.
In 2014, Clarins unveiled their new building in the 17th arrondissement of Paris that will serve as the company’s new headquarters. In 2018, Clarins created the Clarins Domain at the heart of a preserved area in the Alps.
Last year, Clarins handed its Mugler and Azzaro portfolio over to L’Oreal to allow the Clarins group to focus on their beauty products, Clarins, and the MyBlend range.
Have you ever tried Clarins skincare product? Which one is you go-to or holy frail product? Let us know in the comments below!