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Natalya was born in Moscow. She later worked for top marketing agencies and tech companies in the U.S. She now lives in Paris.
Just like finding the perfect foundation, you want to take your complexion into account when choosing the right eyeshadow for you. It all starts by finding the shade that perfectly complements your eye colour. Your eyes are the window to your soul, and you want to do accentuate them in every makeup look. Everything from your choice of mascara to eyeshadow and liner can transform your makeup look. We’re deep diving into the world of eyeshadows to help you find the perfect shade for your eye colour.
There are so many beauty products and brands that you sometimes can simply no longer keep track. If you are searching for a new beauty product, TikTok is a great platform to do some research on. Loads of beauty influencers give you the best advice and that results in some great, viral beauty products. We’ve listed some of the best, so you have a nice overview of the best viral TikTok beauty products there are.
When we need a new makeup look, we head straight to TikTok. We love that the short videos give you everything you need to create a makeup look without spending 30-minutes watching a tutorial. One of our favourite go-to TikTok tutorials is less than 60 seconds. In the same time that it takes to mobile order your Starbucks drink, you can discover a whole new makeup look.
When we’re in search of beauty inspiration, TikTok is the first place we go. The app has quickly surpassed Instagram and YouTube as the home of all-things beauty related. Our FYP is full of our favourite influencers who are teaching us the tips and tricks to take our beauty routine to the next level. TikTok is quickly coming to dominate the beauty industry – from selling out products to bringing back ‘90s beauty trends. If you’re on TikTok, you’re missing out! These shorts videos by our favourite influencers are helping us to upgrade every aspect of our beauty routine – from hair to makeup and skincare.
The countdown is officially on for summer. It’s the summer staple that every woman has in their closet. Whether you’re a fan of a one-piece, or if you prefer a bikini, you want to treat yourself to a new swimsuit. Generally, swimsuit trends don’t change too much – making them the perfect investment for anyone, whether you go swimming once a week at your local gym, or if you save it for when you’re travelling.
Whether you’re a fan of capsule closets or are a shopaholic, it’s time to treat yourself to some new accessories. For Spring/Summer 2022, it’s all about elevating your outfit with the right accessories. It’s not just investment bags that are gaining popularity this season. Many of our favourite luxury brands are looking back into their archives for inspiration for Spring/Summer 2022. What we love about Spring/Summer 2022 accessory trends is that you can buy them new from store or look pre-loved. Some of the most sought-after bags and accessories from this year are re-issued or inspired items from older collections. Now is the perfect time to start building a timeless capsule closet.
TikTok beauty trends are leading the industry right now. One of our favourites of the moment is an old trend that’s making a comeback thanks to TikTok. Brown mascara is a throwback to the early-2000s. It’s an alternative to your classic jet-black mascara that enhances your natural eyelashes with a subtle hint of drama without being over the top. If you’re a fan of ‘soft glam’, you need to pick up a brown mascara.
Bohemian chic (known as ‘boho chic’) is a trend that is back in vogue thanks to the resurgence of the 70s trends. If you’re a free-spirited person who loves to wear their heart of their sleeve, then this aesthetic will be right up your street. The aesthetic goes hand-in-hand with the hippie movement of the 1970s. It’s characterised by natural fabrics, neutral colour palettes, and statement accessories.
The first time you hear the phrase ‘Y2K’ it might stop you in your tracks. The name simply refers to the year 2000, focusing on the trends of the early 2000s up until 2010. Why are the trends back so soon? Usually, most fashion trends work on a twenty-year cycle as one generation grows up and sees the clothing style of the previous one. The Y2K trend has been made popular by Generation Z, who have come to love the trends they were too young to appreciate as children. There are Instagram accounts with hundreds of thousands of followers, dedicated to posting y2k fashion inspiration.
TikTok is our go-to place for beauty inspiration. The social media platform has its finger on the pulse when it comes to the latest trend. If there’s anywhere that is calling the shot in the beauty industry right now, it’s TikTok. So, it should come as no surprise that we’ve turned to the viral video sharing app to help us predict the leading beauty trends for 2022.
Hyaluronic acid is one ingredient that everyone is talking about. Whatever your skin type is, you can benefit from incorporating this ingredient into everyday routine. It’s a hero ingredient that will plump your skin, keep it looking youthful, and will give you a dewy glow. You can find this ingredient in everything from, serums, to sheet masks, and moisturizers.
Healthy, glowing, supple, hydrated skin is definitely the new black! As your body’s largest organ, it is important that you give your skin that extra special TLC and pay attention to the kinds of products you’re using. All through 2021, women (and men) took their skincare into their own hands (literally) and the results have been amazing. We are definitely entering 2022 on a skincare high and thankfully, the trends emerging this year are some that we can definitely get behind!
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