How do I improve viewer engagement?
Present your product in a fun and engaging way. You don’t want to simply rhyme off reels of information. Show your audience how they can use the product, invite them to ask questions, and create a two-way discussion with your audience. Interaction is the key to engagement. Keep checking the comment section and speak directly to the viewer by saying their name.
Viewers can purchase your products directly through the ‘buy’ button that is displayed during the video. You want to point this out to your audience a few times throughout the broadcast, when it’s appropriate to do so.