You want to start by deciding how long you want your livestream show to be. At Jumble, we don’t limit the duration of your show, but we recommend it lasting between 1 and 2 hours. Your show should be meaningful and engage your audience, which requires some preparation beforehand.
Choose the format you want for your show. Depending on your preference, you might decide to go with a standard presentation or to open the floor to a question-and-answer session. If you’re working with an influencer, you might benefit from a how-to beauty tutorial or behind-the-scenes content where you bring the audience into your brand.
If you’re working with someone who isn’t familiar with your brand, such as a new influencer, you want to give a full briefing beforehand. Your audience is likely to ask questions throughout the livestream, and you want the influencer to have all the information to answer their questions in a knowledgeable way. If the audience knows the influencer is confident and informed about the product, they’ll be more comfortable with purchasing it.
We always recommend having a rehearsal or general run-through before the live event.