You want to take a step back and identify your target audience and viewers for your livestream. One of the main factors that impact live stream viewing figures is time zones and daily routines. You need to think about who your viewers are, where they’re from, and what they’re day is like.
On Jumble, we see our peak viewership from Monday to Friday during lunchtime (12pm – 1pm) and again in the evening (7pm – 10pm). These are the times when your audience is likely to be on a break from work or enjoying their free time. During the weekend, peak times start at around 11am and scale upwards until 4pm before dropping off after 7pm. These times reflect our general weekend routines, where most of us spend the early part of the day at home before going out with friends or family in the afternoon.