The brand decides who they host on their livestream – it might be a brand ambassador, special guest, or chosen influencer. We recommend choosing someone who has experience of speaking on camera and is comfortable doing so. Influencers can help attract a strong viewership by bringing their audience across to your livestream. They have already have credibility with their audience, enabling them to sell your product on their behalf.
You’ll want to work together with your host to organize how you want your livestream presented and the general running order. You’ll need to choose how long each product should be spoken about and what features are worth emphasizing on.