On industry that we cover in detail is the beauty industry. Our writing focuses on everything from the latest trends to the must-have products. Whether you’re a newbie to the world of beauty or a professional makeup artist, we have all the tips and tricks you need to recreate the latest looks at home. The beauty industry is always evolving and changing. Thanks to social media, trends change every day. There are thousands of beauty brands in the world, with new ones joining the industry every year. Our articles go from the basics of the industry through to the newest trends and exciting techniques. Our goal is to help you figure out what works for you and gain new self-confidence through using beauty products. Read more in the articles below.
With the threat of climate change growing every day, we’re all looking for small and proactive steps that we can take to make the world a better place. While we’re all aware of issues like fast fashion and controversial ingredients like palm oil, water is one ingredient that you’re probably overlook. Water is something that most of us takes for granted every day. The ability to go into our kitchen and run a tap, receiving instant water, is virtually unheard of in some parts of the world – even in the 21st century.
While YouTube serves its purpose, no one wants to go through 3 hours of footage from beauty vloggers in the hopes of good product recommendations or the latest TikTok makeup hacks. Sometimes, you want to go back to basic with easy to watch content that is short and sweet. While we’ll never let go of our favourite makeup YouTubers – their content isn’t what we need or want on a day-to-day basis.
Contouring is one of the biggest trends within the beauty industry. In recent years, we’ve gone from dramatic Kim Kardashian worthy contour to a more natural look. Even Mario Dedivanovic, the go-to makeup artist for the Kardashians sisters, has switched to a light-handed approach for contouring. With beauty trends all pointing towards a ‘natural’ look, it’s no surprise that “soft sculpting” is the trend that everyone is talking about.
Sustainability is one of the hottest topics in the beauty industry right now. While we often look at our beauty routine as a part of our wellness and self-care routine – giving us an instant mood boost – there’s more to it than meets the eye. The only way we can prevent climate change and create a better future for our planet is by changing our daily routine to become more sustainable.
Perfume is considered to be one of the oldest traditions in the beauty industry. It’s something that is rich in history, culture, and intrigue. Perfume has changed and evolved throughout history, changing its purpose, but it’s always been there. Smell is one of our primary scents and a way that helps us feel the world around us. Smells can unlock memories and stir emotions deep within us that we never expected.
After a year of hiding our lips under a face mask, it’s time to rediscover the joy of wearing lipstick. It’s time to bring back your makeup mojo and to start experimenting with lipstick again. While most of us have started to return to wearing a full face of makeup, lipstick is one product that we’re only now starting to wear again. For years, we saw lipstick as an instant mood booster that could change our day with just one swipe.
Retinol is one ingredient that everyone is talking about. It’s the gold-standard ingredient that has the potential to radically transform your skin, treating everything from acne to premature aging. Whatever your skincare concerns are, retinol is one ingredient that you want to look into incorporating into your routine. It’s easy to get overwhelmed by the complexity of this ingredient, what it’s for, and the best way to use it. If you’ve landed on this article, chances are that you’re considering experimenting with retinol for the first time.
When we think about ‘skincare’, our lips are rarely the first thing that comes to mind. We’re often more concerned about preventing premature aging or treating acne. For too long, we’ve overlooked our lips when we think about our skincare routine. In fact, this part of your skin deserves the same TLC as the attention that you pay elsewhere on your skin. Your lips are the one of the first parts of your skin that starts to show the signs of aging and it’s one part that everyone sees. While we’ve spent most of the last year hiding our lips away under a mask, it’s time to start giving our lips the attention that they need.
When it comes to your skincare routine, vitamin C is one ingredient that everyone talks about. It’s hyped up just as much as retinol and SPF – making it a superhero for your routine. Vitamin C is one ingredient that brings dozens of benefits for your skin. It’s infused with everything from antioxidants to properties that rejuvenate your skin’s collagen to prevent pigmentation. We’re taking a deep dive into the world of vitamin C to find out everything you need to know about this ingredient.
K-beauty is one of the biggest trends in skincare right now. It’s gone from a niche to dominating the industry. The rise of k-beauty is due in no small part to the social media influencers who have opened the industry up to some of Asia’s best-kept secrets. Whether it’s treating acne and hyperpigmentation to product reviews and ingredient deep-dives, these influencers are here to help you understand what makes k-beauty tick. If you’re new to the world of beauty influencers or want to add a k-beauty presence to your Instagram feed, you’re in the right place! We’re sharing seven of our favourite k-beauty Instagram accounts to follow for skincare advice.
Every time we click on TikTok or Instagram, there seems to be a new makeup trend that everyone is talking about. After a year in quarantine, we’re all ready to brush away the cobwebs and rediscover the content of our makeup bags. Staying on top – and predicting – the beauty trends for 2021 is a difficult task. We’ve all seen how quickly trends can be born and die under the influence of social media.
Red lipstick is one makeup item that will never go out of style. While pink is feminine and flirty, nude is a subtle elegance, and coral orange is a quirky twist. Red lipstick is the only colour that works for every occasion. Whether you’re going to a coffee shop, attending a wedding, or going on a date, red lipstick is a must-have for every woman’s makeup bag.