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At the beginning of the 2000s, no one knew what a blogger was. Within a few short years, they’ve gone from being a niche to a lucrative side hustle or full time gig. Whether you want to be a blogger or are interested in influencer marketing, our articles are here to help. Bloggers are at the heart of digital marketing. You see it every day in the world around you. Your favourite blogger might post a snap of a product they’ve been gifted, or another might jump on their livestream to talk about their brand. It’s not too late to get involved in the world of blogging. You can start it as a hobby and see where it takes you. Our articles are full of tips to help you get started and put your best foot forward online. Read more in the articles below.
TikTok is quickly becoming our go-to destination for makeup hacks and tutorials. If you’ve always struggled with contouring, you’re in luck with the latest viral makeup trend from TikTok. The ‘face-lift’ hack is at the centre of the soft glam makeup look. The beauty of this makeup trend is that anyone can give it a go with products that they’ll already have in their makeup bag.
While YouTube serves its purpose, no one wants to go through 3 hours of footage from beauty vloggers in the hopes of good product recommendations or the latest TikTok makeup hacks. Sometimes, you want to go back to basic with easy to watch content that is short and sweet. While we’ll never let go of our favourite makeup YouTubers – their content isn’t what we need or want on a day-to-day basis.
Makeup is a form of living art. Whether it’s attempting to apply false eyelashes or nailing the art of the perfect winged eyeliner, everyone has felt frustrated by makeup at one time or another. It’s easy to feel overwhelmed by the ever changing trends (thanks TikTok), new techniques and products that seem to be popping up on social media every time we log onto our feed.
TikTok is where we all go for the latest trend. The video sharing app experienced a turbo charge of growth during the pandemic, going from a niche platform to the app that is calling the shots for every trend. It’s YouTube for the next-generation of wannabe makeup artists and beauty enthusiasts. Gen Z are everywhere you look on the app, bringing in new trends and genius makeup hacks that we never knew we needed.
Our Instagram feed is full of budding young influencers and wannabe makeup artists who are showing off their talent to the world. It’s easy to get caught up in the world of influencers and to feel overwhelmed by all the different makeup looks that you’re seeing. There’s a growing feeling within the beauty community of ‘social media’ makeup versus everyday makeup. Every once in a while, we want to have a look at what is really trending within the beauty industry.
If you’re on TikTok, you’ll have seen Mikayla Nogueira. She’s become one of the unofficial ‘big sisters’ of TikTok and is teaching a generation of women how to love themselves and embrace treat makeup like the work of art that it is. This 23-year-old makeup artist is everywhere you look on TikTok and has become an overnight sensation thanks to her creative makeup looks. Her candid reviews, on-point makeup, and bubbly personality have gained her over 5.7 million followers on the app.
Do you live stream for your business and want to get it in front of maximum eyeballs? This article is for you. Attracting the right audience to your live stream is important, especially when you are doing it to get more customers. In this article, you’ll learn impactful ways you can use to attract potential customers to your future live streams. You won’t have to invest in most of these strategies neither are they difficult to implement. So, let’s get into the action.
n the age of internet fame, sharing your life as a profession, marketing has been blooming more than ever. Brands have been competing for the attention of the audience of stars like the Kardashians, soon only to realize the expansion of opportunities with the presence of mini-stars, micro-bloggers, who’s much smaller audience does not lack in support or devotion. Their support in a product has shown to bring much higher conversion rates than the celebrities, while having higher engagement rates. How does this relate to brands marketing strategy innovation and its use for Live Stream selling?
TikTok is our new favorite social media app. There is something on there for everyone, whatever your interests are. It’s replaced our morning and evening Instagram scrolling session. TikTok has become our daily source of inspiration for everything from weight-loss to managing money to learning about the latest trends. We’re rounding up seven TikTok stars that you need to hit ‘follow’ for.
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