We all love a little online shopping. Whether it’s sharing our tips on where to buy the latest trends or advice on how to navigate your way through websites, we’ve got you covered. We love to share the latest news about what’s happening in the world of e-commerce, with a focus on the potential of how brands can grow their online presence. If you’re a small or independent brand, our articles can give you helpful advice and insight into the industry. Livestreaming is one of our favourite e-commerce tools. It’s an exciting and innovative way of bridging the gap between online and in-store experiences. You get the best of both worlds from the comfort of your own home. Read more in the articles below.
Do you wonder why the brick-and-mortar shopping model continues to be more and more redundant by the day? If the ever-advancing technology has taught us anything it’s that the only constant is “Change”. We’ve seen a drastic change in consumer behavior just because there are more convenient alternatives now. Not necessarily because a brick-and-mortar shop lacked something. In this article, we discuss how the brick-and-mortar shop transformed into an eCommerce store. And, how eCommerce is quickly taking livestream shopping under its umbrella.
Marketing is a continuously evolving industry, which can leave marketers on their toes. They need to come up with effective ways to keep reaching the right audience. Video content is proving to be effective at that. And, brands that are using livestreaming to achieve their business goals are seeing great results. So, if you are a business that hasn’t jumped on the bandwagon of livestreaming, you might be missing out on a huge potential here. In this article, we talk about the importance of livestreaming for marketers and businesses. By the end of it, you’ll know why you need to get started right now! Let’s dive in.
Consumer behavior isn’t constant. It’s always evolving. Partly because the technology is constantly moving towards more and more convenience. Thanks to the digital revolution, consumers don’t need to take time off and visit retail stores to get the things they need or want. The pandemic has also given the digital space a push in the forward direction. With less human-to-human interaction, the only alternative that we are left with is shopping online. So, while consumers were already inclined to shopping online even before the pandemic, the post-pandemic era has seen an unprecedented boost in online commerce. Let’s dig a little deeper.
If you think eCommerce has replaced brick-and-mortar shops, think again. While eCommerce offers great convenience, it still doesn’t match the consumer-product connection. But, same as everything else, the online shopping industry is continuously evolving. Livestream shopping somewhat manages to provide that connection that an eCommerce store doesn’t. In this article, you’ll know why we think that livestream shopping is the next big thing in retail. And, why you should be taking it seriously for your retail business. Let’s dive in.
Livestream shopping aims at reducing the product-consumer gap that eCommerce somewhat fails to fill.At a brick-and-mortar shop, consumers can check out a product directly and ask questions to the salesman about it for their peace of mind. Whereas, while eCommerce offers a streamlined shopping experience, consumers may not get the necessary peace of mind with some products. Livestream shopping is basically when an influencer or host tries to sell products through live interaction. The live interaction allows the host to answer any questions that can affect consumers’ purchase decisions, improving the chances of conversions. The good thing is, with livestream shopping, you don’t have to attract a new audience. You’ll be attracting the eCommerce shoppers that want a little more out of their shopping experiences. It capitalizes on the ever-growing eCommerce audience.
Do you live stream for your business and want to get it in front of maximum eyeballs? This article is for you. Attracting the right audience to your live stream is important, especially when you are doing it to get more customers. In this article, you’ll learn impactful ways you can use to attract potential customers to your future live streams. You won’t have to invest in most of these strategies neither are they difficult to implement. So, let’s get into the action.
The side of e-commerce such as livestream shopping can improve the quality of life. By giving a human-interaction like experience, replacing the need to spend time going to the store, catching up on your social media stars’ lives or scrolling through hundreds of pages the product that suits you. It is helping to start saving time to do other things and spend energy on other things, all the while acting as a short but richer entertainment with special perks.