Do you remember the shopping channels that your parents and grandparents used to watch? Livestreaming is the latest evolution of those shopping channels. They create a unique shopping experience that is a hybrid between the in-store and online experience, giving you the best of both worlds. Livestreaming allows you to speak and interact with your audience in real-time, while allowing them to send in questions and comments. We know that liveshopping can feel daunting and unfamiliar, whatever side of the screen you’re on. Our articles are full of tips and tricks on how you can get started with liveshopping as a brand or business. Part of our goal is to give you the tools to get started with livestreaming to help you grow your business and smash your goals. Read more in the articles below.
Livestreaming industry has been seeing exponential growth in the past few years. And, it’s not just the pandemic that’s driving its popularity; the consumer behavior is making it more relevant than ever. As more and more brands jump on the bandwagon of livestreaming, you need to up your game. Avoiding a few common and underrated mistakes can make your livestreams more effective. In this article, we discuss the 9 livestreaming mistakes that you want to avoid for maximum results. Let’s get into them.
Do you wonder why the brick-and-mortar shopping model continues to be more and more redundant by the day? If the ever-advancing technology has taught us anything it’s that the only constant is “Change”. We’ve seen a drastic change in consumer behavior just because there are more convenient alternatives now. Not necessarily because a brick-and-mortar shop lacked something. In this article, we discuss how the brick-and-mortar shop transformed into an eCommerce store. And, how eCommerce is quickly taking livestream shopping under its umbrella.
Marketing is a continuously evolving industry, which can leave marketers on their toes. They need to come up with effective ways to keep reaching the right audience. Video content is proving to be effective at that. And, brands that are using livestreaming to achieve their business goals are seeing great results. So, if you are a business that hasn’t jumped on the bandwagon of livestreaming, you might be missing out on a huge potential here. In this article, we talk about the importance of livestreaming for marketers and businesses. By the end of it, you’ll know why you need to get started right now! Let’s dive in.
Consumer behavior isn’t constant. It’s always evolving. Partly because the technology is constantly moving towards more and more convenience. Thanks to the digital revolution, consumers don’t need to take time off and visit retail stores to get the things they need or want. The pandemic has also given the digital space a push in the forward direction. With less human-to-human interaction, the only alternative that we are left with is shopping online. So, while consumers were already inclined to shopping online even before the pandemic, the post-pandemic era has seen an unprecedented boost in online commerce. Let’s dig a little deeper.
Livestream shopping has been a major technological shift in the retail industry. The popularity of brick-and-mortar shops was already on the decline before livestream shopping was a thing. The introduction of livestream shopping is evolving the eCommerce industry. Now, consumers and brands can interact one-on-one over the internet. This leads to more trust and more business, especially for the brands that are trying to get into a new or competitive market. See, with livestreaming, it’s not that difficult to gain the credibility and trust of a target audience. Plus, it’s cost-effective as well. But, you do need to be on the right track to achieve your business goals with livestreaming.
Whether you are thinking of starting a livestream for your business or are already using it to grow your brand, this article is for you. Look at this stat: Research suggests that 80% of consumers prefer watching a livestream of a brand over reading their blog. This is why Chinese companies have utilized this content format to generate great results. And, the effectiveness of livestreaming is clear from the fact that other countries and platforms are also jumping on the bandwagon. Luckily, executing a perfect livestream is neither expensive nor difficult. You just need to follow some best practices.
Livestream is finding its place in the mainstream eCommerce industry partly because of Chinese eCommerce giants and influencers. The heavyweights like Alibaba and other smaller-scale companies have proven that livestream shopping brings results and is the future of shopping. The success of livestreaming can be attributed to its intimate and interactive nature. Consumers can have complete peace of mind before going through with the purchase on a livestream. Plus, coupled with influencer marketing, livestream shopping can work like a miracle for brands.
Although livestream shopping is a relatively new way of selling products, it’s gaining popularity rather quickly in the online shopping industry. Livestream, in general, isn’t a new concept. Brands have been using this interacting form of medium to connect with their audience for a while now. More and more people are shopping online post-pandemic. This is why the livestream shopping industry has seen a rise and seems to have a bright future. If you want to know how livestreaming can help you achieve your business goals, you have landed on the right page. In this article, Jumble will take you through a few amazing benefits that livestreaming offers to new and established brands alike. Before jumping into the benefits, let’s see why you need to start livestream shopping for your brand.
If you think eCommerce has replaced brick-and-mortar shops, think again. While eCommerce offers great convenience, it still doesn’t match the consumer-product connection. But, same as everything else, the online shopping industry is continuously evolving. Livestream shopping somewhat manages to provide that connection that an eCommerce store doesn’t. In this article, you’ll know why we think that livestream shopping is the next big thing in retail. And, why you should be taking it seriously for your retail business. Let’s dive in.
The fact that eCommerce has only been growing since its inception tells us a lot about consumer behavior. They don’t always want to visit brick-and-mortar stores and browse through the products to buy something. Why bother when you can buy the same thing from your device? However, an eCommerce store doesn’t offer much insight into the products it is offering. Livestream shopping does. In this article, we’ll see how livestream shopping has become so popular and why is it the next big thing in online shopping.
Livestream is a great way to keep prospects in touch with your brand. Plus, showcasing a product on livestream is always more effective than conventional eCommerce shopping. But, if you want to strengthen your relationship with your audience and stand out from the crowd, you need to offer something more than that. Come up with fun and creative ways to engage with your audience and form a more personal connection with them. This will eventually lead to more trust and, in turn, conversions, Let’s discuss some fun livestream ideas for brands.
While going live has become so easy anyone with a phone can do it, doing livestreams for business is a different ball game altogether. The steps involved in producing an engaging and effective livestream can be overwhelming. Worry not though. In this article, you’ll know about all the things you need for an engaging and impactful livestream. We’ll be discussing the equipment, software, platform, and strategy in this article. So, this article is all you need to read if you are thinking of using livestream to grow your business.