Everyone’s skincare routine is different. While we all tend to have the same four steps – cleanser, toner, serum, and moisturizer – it’s the third step that makes all the difference. Serum is the ‘treating’ step for your routine and focuses on the specific concerns of your skin. Tailoring your skincare routine to fit your needs can help you deal with issues like excess oil or acne scarring. Serums are one of the trending products within the beauty industry, with everyone talking about a new exciting serum every week. We know that serums can be confusing to a skincare newbie, especially the active ingredients inside them. Our articles tell you everything you need to know about serums and how to incorporate them into your routine. Read more in the articles below.
If you’re a Gen Z-er, you’ve likely got a few skincare related questions flying around your head. No worries. We’re here to help. We’re taking a look at the most popular questions that Gen Z have, letting them know which products are worth investing in, and what advice a dermatologist would give them on the most common issues.
Hyaluronic acid is one ingredient that everyone is talking about. Whatever your skin type is, you can benefit from incorporating this ingredient into everyday routine. It’s a hero ingredient that will plump your skin, keep it looking youthful, and will give you a dewy glow. You can find this ingredient in everything from, serums, to sheet masks, and moisturizers.
Your foundation is the focal point of your look. It has the potential to make or break your beauty routine. If you get it wrong, your entire makeup look can appear sloppy. Foundation acts as more than a base – it camouflages your skin and hides imperfections. Whether you’re a beginner to makeup or a seasoned pro, wearing a face mask has brought a new level of difficulty to your foundation application. Your foundation needs to withstand having fabric pressed against it for hours a day.