Staying on top of social media can be difficult. Trust us. We know. It’s our full-time job and even we get lost sometimes. With all the influencers and celebrities to keep on top of, it’s easy to miss a trend or not see that viral video your friends were talking about. Our articles cover everything you need to know about social media, including the latest trends to be looking out for. Our social media pieces also cover new and evolving platforms like livestreaming. If you’re a business or an influencer, livestreaming is a side of social media that people are slowly starting to tap into. We share tips and tricks on how to get started and the potential of social media to help you grow your brand online. Read more in the articles below.
TikTok is our go-to spot to look for trends and style inspiration. Thanks to the viral video sharing app, it’s never been easier to find the style and aesthetic that works for you. After all, the app is responsible for starting and turbo-charging trends like cottagecore and Y2K. While the debate is still ongoing on Instagram vs TikTok, we find the video sharing app to be our go-to for everyday inspiration.
Makeup is a form of living art. Whether it’s attempting to apply false eyelashes or nailing the art of the perfect winged eyeliner, everyone has felt frustrated by makeup at one time or another. It’s easy to feel overwhelmed by the ever changing trends (thanks TikTok), new techniques and products that seem to be popping up on social media every time we log onto our feed.
Whether you spend hours scrolling through your TikTok app or have never opened the platform, this article is for you. It gives you an insight into the trends that are dominating the platform and that you can expect to see more people rocking in real life. Another knock-on effect of TikTok trends is that it impacts which products beauty brands choose to release. If a beauty brand spots a trend about to go viral on TikTok, they’ll rush to get ahead of it.
The future is here. You may have heard of Forbes’ iconic “30 under 30” or “power lists”. We thought it was time to turn our attention to the next-generation of influencers, entrepreneurs, and leaders who are changing the industry from the inside. These Gen-Zers are fighting everything from the patriarchy to climate change and fast fashion.
TikTok is the king of trends. The viral video-sharing app has become the unlikely home of fashion and beauty trends (along with just about everything else!) online. Do you want to lean how to make whipped lemonade? Go to TikTok. Do you want a review on the latest Kylie Cosmetic collection? It’ll be on TikTok. Do you want to shake up your makeup routine? TikTok is the perfect place to start looking. While Instagram has had its day in the sun, TikTok is able to turn a viral video into a trial quickly than you can say “video sharing”.
TikTok is where we all go for the latest trend. The video sharing app experienced a turbo charge of growth during the pandemic, going from a niche platform to the app that is calling the shots for every trend. It’s YouTube for the next-generation of wannabe makeup artists and beauty enthusiasts. Gen Z are everywhere you look on the app, bringing in new trends and genius makeup hacks that we never knew we needed.
TikTok is the corner of the internet that we all go to when we need hacks – whether it’s beauty hacks or for the latest must-try recipe. The video-sharing app is full of advice and hacks that we would never think about. Not every hack on TikTok is easy to do – or even advisable to try. An Australian reality TV star found this out the hard way after trying an at-home acupuncture treatment that she saw on TikTok.
Y2K is one of the biggest trends right now. Whether it’s fashion or beauty, everyone is talking about the trends that dominated the early 2000s. Whether it’s nostalgia for millennials or discovering trends for the first time, Y2K is one aesthetic that we’re seeing everywhere. Everyone from beauty editors to celebrities and influencers are rocking the Y2K trends. Whether it’s space buns, thin brows, or ombre lips, it’s time to shake up your beauty routine with a touch of Y2K. We’re deep diving into the world of Y2K to see what all the hype is about and the trends that everyone is talking about. Spoiler alert: it’s more than just an aesthetic, it’s a way of life.
Our Instagram feed is full of budding young influencers and wannabe makeup artists who are showing off their talent to the world. It’s easy to get caught up in the world of influencers and to feel overwhelmed by all the different makeup looks that you’re seeing. There’s a growing feeling within the beauty community of ‘social media’ makeup versus everyday makeup. Every once in a while, we want to have a look at what is really trending within the beauty industry.
K-beauty is one of the biggest trends in skincare right now. It’s gone from a niche to dominating the industry. The rise of k-beauty is due in no small part to the social media influencers who have opened the industry up to some of Asia’s best-kept secrets. Whether it’s treating acne and hyperpigmentation to product reviews and ingredient deep-dives, these influencers are here to help you understand what makes k-beauty tick. If you’re new to the world of beauty influencers or want to add a k-beauty presence to your Instagram feed, you’re in the right place! We’re sharing seven of our favourite k-beauty Instagram accounts to follow for skincare advice.
Before the pandemic, most of us thought of TikTok as an app where Gen Z did dance routines. Flash forward a year, and the social media app is dominating everything from the music industry to fashion trends. It’s brought around the popularity of tie-dye, brought aesthetics like cottagecore into the mainstream, and even cancelled skin jeans. If you take a scroll through your ‘for you page’ on the app, you’re guaranteed to come across a few familiar trends. With big-name influencers (and celebrities!) jumping onto TikTok to capitalise on their popularity, it’s not surprising to see that some of them are embracing the TikTok fashion trends.
Instagram is a form of art, inspiration, and escapism. We all love to take a scroll through our Instagram feed to see what’s trending in the world of fashion. On those little squares, we can see what our favourite influencers are wearing and get an insight into their lives. It's our favourite social media platform for following fashion influencers. We’re rounding up a collection of our favourite fashion Instagram accounts – from size-inclusive fashionists to shoe designers and inspiration accounts. These are the 25 Instagram profiles you should be following for your fashion and lifestyle inspiration.