How Livestream shopping is becoming the new entertainment
A combination of all current tech trends - social, commerce and influencers - livestream shopping is bringing us together with our favourite stars, giving us an opportunity to connect and feel closure to those we admire and those whose lives we follow for different reasons. Life stream shopping is giving us an opportunity to feel in-store, but with a cosy feel. Seeing the host present the brand and not a brand employee creates an element of honesty.