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10 Beauty Influencers to Follow on Instagram

September 6, 2022

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10 Beauty Influencers to Follow on Instagram

Do you ever find yourself going for a late-night scroll through your Instagram? If you’re in need of some inspiration to take your makeup to the next level, look no further than Instagram. We’re sharing 13 beauty influencers that deserve a spot on your follow list. Each offer something different and can help you find the perfect makeup routine for you.

Hyram Yarbo

If you’re not already following Hyram, who are you? He’s one of the internet’s most influential skincare influencers and is dominating the industry. He’s responsible for making brands like CeraVe go viral with his YouTube reviews. Follow him on Instagram, for bite-sized content. He just collaborated with Hailey Bieber and is proving why he’s got over 1 million followers onInstagram.

Renee / @gothamista

Renee is a self-described “professional treasure hunter” and has been working in the beauty industry for over a decade as a product developer and buyer. She’s taking her insider knowledge and sharing it on Instagram. Renee is always on the hunt for the latest must-have formula and protect to give you ‘unicorn’ skin. Her previous experience as a chemist means that she can put every product under the lens and give you a trust-worthy review.

Desi Perkins


With over 4 million followers, Desi is one of the most popular beauty influencers. She’s a former makeup artist who uses her expertise to share in-depth tutorials on the latest makeup trends. Her brand, ‘Dezi Skin’ is the product of her popularity on social media and has a best-selling vitamin C serum that you’ll see all over social media.

Susan Yara


Another skincare expert is Susan Yara. If you’re a fan of the ‘skincare-first’ approach to makeup, you’ll want to follow Susan on Instagram. Her YouTube Channel – Mixed Makeup – has over one million subscribers. She’s famous for her in-depth makeup and skincare reviews with a focus on helping her subscribers build sustainable skincare routines.

Susan is another influencer turned entrepreneur with her ‘Naturium’ skincare that focuses on clinically effective ingredients that are also biocompatible.

Katie Jane Hughes


Along with self-made influencers, you want to have a few professional makeup artists on your following list. Katie Jane Hughes is a celebrity and editorial makeup artist who uses her social media as ‘KJH Academy’ to share her insider knowledge. She’s worked with some of our favourite brands, including Glossier and Net-a-Porter with a skincare-first approach to makeup. Katie has quickly become one of our favourite British influencers to follow.

Nyma Tang


We all have a duty to follow a diverse range of influencers and to support different creators. Nyma Tang is a South Sudanese beauty influencer who became popular for her ‘The Darkest Shade’ series on YouTube.

She’s famous for using her platform to highlight the lack of makeup products for women with darker complexions. We love supporting her work for more inclusive beauty and her simple to follow tutorials. Nyma is about to hit half a million followers on Instagram.

Charlotte Palermino


Meet your ‘skincare fairy godmother’. Charlotte Palermino is the co-founder of Dieux Skin and is famous for going in-depth into her skincare reviews and videos on trends. If you want to age gracefully – and without being afraid of getting old – follow Charlotte.

Alyssa Marie


We all know of influencers who will always give a product a good review if it’s a pair or PR product. When you want the truth, go to Alyssa. This Caribbean-born influencer is using Instagram to share her journey of embracing her natural hair – and everything that comes with it. We love her trustworthy reviews and that she’s our ‘virtual curlfriend’.

Alba Ramos


Clean beauty is one of the biggest trends in the industry. If you’re interested in curating your Instagram feed around clean beauty, Alba is worth following. She made the transition to clean beauty due to a family circumstance and promotes toxic-free living through natural and organic products.

Jane Kendle-Godbolt


If you’re curating a social media feed that is all about self-love and empowering yourself through makeup, you want to be following Jade. We love her mood-boosting content and her helpful tips and tricks that shows anyone can become a master of their makeup routine.

Who are your favourite beauty influencers to followon Instagram? Let us know in the comments below!

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