September 6, 2022News
Do you ever find yourself going for a late-night scroll through your Instagram? If you’re in need of some inspiration to take your makeup to the next level, look no further than Instagram. We’re sharing 13 beauty influencers that deserve a spot on your follow list. Each offer something different and can help you find the perfect makeup routine for you.
If you’re not already following Hyram, who are you? He’s one of the internet’s most influential skincare influencers and is dominating the industry. He’s responsible for making brands like CeraVe go viral with his YouTube reviews. Follow him on Instagram, for bite-sized content. He just collaborated with Hailey Bieber and is proving why he’s got over 1 million followers onInstagram.
Renee is a self-described “professional treasure hunter” and has been working in the beauty industry for over a decade as a product developer and buyer. She’s taking her insider knowledge and sharing it on Instagram. Renee is always on the hunt for the latest must-have formula and protect to give you ‘unicorn’ skin. Her previous experience as a chemist means that she can put every product under the lens and give you a trust-worthy review.
With over 4 million followers, Desi is one of the most popular beauty influencers. She’s a former makeup artist who uses her expertise to share in-depth tutorials on the latest makeup trends. Her brand, ‘Dezi Skin’ is the product of her popularity on social media and has a best-selling vitamin C serum that you’ll see all over social media.
Another skincare expert is Susan Yara. If you’re a fan of the ‘skincare-first’ approach to makeup, you’ll want to follow Susan on Instagram. Her YouTube Channel – Mixed Makeup – has over one million subscribers. She’s famous for her in-depth makeup and skincare reviews with a focus on helping her subscribers build sustainable skincare routines.
Susan is another influencer turned entrepreneur with her ‘Naturium’ skincare that focuses on clinically effective ingredients that are also biocompatible.
Along with self-made influencers, you want to have a few professional makeup artists on your following list. Katie Jane Hughes is a celebrity and editorial makeup artist who uses her social media as ‘KJH Academy’ to share her insider knowledge. She’s worked with some of our favourite brands, including Glossier and Net-a-Porter with a skincare-first approach to makeup. Katie has quickly become one of our favourite British influencers to follow.
We all have a duty to follow a diverse range of influencers and to support different creators. Nyma Tang is a South Sudanese beauty influencer who became popular for her ‘The Darkest Shade’ series on YouTube.
She’s famous for using her platform to highlight the lack of makeup products for women with darker complexions. We love supporting her work for more inclusive beauty and her simple to follow tutorials. Nyma is about to hit half a million followers on Instagram.
Meet your ‘skincare fairy godmother’. Charlotte Palermino is the co-founder of Dieux Skin and is famous for going in-depth into her skincare reviews and videos on trends. If you want to age gracefully – and without being afraid of getting old – follow Charlotte.
We all know of influencers who will always give a product a good review if it’s a pair or PR product. When you want the truth, go to Alyssa. This Caribbean-born influencer is using Instagram to share her journey of embracing her natural hair – and everything that comes with it. We love her trustworthy reviews and that she’s our ‘virtual curlfriend’.
Clean beauty is one of the biggest trends in the industry. If you’re interested in curating your Instagram feed around clean beauty, Alba is worth following. She made the transition to clean beauty due to a family circumstance and promotes toxic-free living through natural and organic products.
If you’re curating a social media feed that is all about self-love and empowering yourself through makeup, you want to be following Jade. We love her mood-boosting content and her helpful tips and tricks that shows anyone can become a master of their makeup routine.
Who are your favourite beauty influencers to followon Instagram? Let us know in the comments below!
While YouTube serves its purpose, no one wants to go through 3 hours of footage from beauty vloggers in the hopes of good product recommendations or the latest TikTok makeup hacks. Sometimes, you want to go back to basic with easy to watch content that is short and sweet. While we’ll never let go of our favourite makeup YouTubers – their content isn’t what we need or want on a day-to-day basis.
TikTok is the home of some of our favourite hair trends. Whether it’s Ariana Grande-inspired ponytails or a double ponytail, TikTok has a hair trend for everyone. While we love TikTok hair tutorials, we know that they can be difficult to follow – especially if you’re not a seasoned pro at doing your hair.
When we’re in search of beauty inspiration, TikTok is the first place we go. The app has quickly surpassed Instagram and YouTube as the home of all-things beauty related. Our FYP is full of our favourite influencers who are teaching us the tips and tricks to take our beauty routine to the next level. TikTok is quickly coming to dominate the beauty industry – from selling out products to bringing back ‘90s beauty trends. If you’re on TikTok, you’re missing out! These shorts videos by our favourite influencers are helping us to upgrade every aspect of our beauty routine – from hair to makeup and skincare.
What we love about this trend is how easy it is to put your own spin on it. An XXL ponytail is easy to create, giving you the creative freedom to make it your own. If you have a look on TikTok and Instagram, you can see how celebrities and influencers alike have been experimenting with the trend.It might take some trial and error for you to find exactly what you’re looking for, but it’s worth experimenting with before the holiday season.We’re sharing our top tips and tricks on how you can take your XXL ponytail to the next level and add a touch of your personality to the trend.