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10 Viral TikTok Beauty Products to Buy In 2022

May 19, 2022

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10 Viral TikTok Beauty Products to Buy In 2022

TikTok has inspired us all to make at least one impulse purchase in 2022. The platform is home to our favourite influencers and the social media that is setting all the trends for 2022. We can guarantee you that you’ve seen at least a few viral beauty products pop up on your FYP.

What we love about trending TikTok beauty products is that most are available at an affordable price point. While you’ll find splurge purchases like the Dyson Airwrap go viral, most products are at a more accessible price point – or come with amazing dupes for a fraction of the price.


TikTok has made us all change up our beauty routine without needing a celebrity bank balance. There’s something for everyone on our list of the 10 viral TikTok beauty products that you should buy in 2022.

Elf - Lip Gloss Stain


TikTok went crazy for the Dior Lip Glow. With the product selling out internationally – and not set to come back in stock anytime soon – we’re glad the platform has found a budget-friendly alternative. The ELF Glossy Lip Stain is easy to apply and gives you long-lasting coverage with a little blotting. It’s the go-to lip product you’ll want in your beach bag this summer.


Paula’s Choice - 2% BHA Liquid Exfoliant


If there’s one thing that TikTok loves, it’s skincare. Paula’s Choice is one of the most popular brands on the platform. Skincare by Hyram, one of the internet’s most popular skincare influencers, has raved about the brand’s 2% BHA Liquid Exfoliant. If it’s got the Hyram seal of approval, it’s an instant ‘add to cart’ for us. This product is a must-have for those with acne-prone or oily skin.

Dyson Airwrap


We couldn’t write a list of the 10 most popular viral TikTok products without mentioning the Dyson Airwrap. We can’t scroll through the app without finding someone showing off this must-have hair product. It’ll give you the bouncy blowout of your dreams. Want a cheaper alternative? The One-Step Styler by Revlon is still one of TikTok’s favourite hair products.

Rare Beauty – Soft Pinch Liquid Blush


Selena Gomez’s Rare Beauty is one of TikTok’s most raved about beauty brands. Not every celebrity finds success with their makeup range, but Selena has hit it out of the park. This liquid blush is the perfect way to create the ‘face-lifting flush’ trend and is a must-have for summer.

Charlotte Tilbury – Hollywood Contour Wand


Another brand that is all over TikTok is Charlotte Tilbury. One of the brand’s most sought after products is the Hollywood Contour Wand. A little product goes a long way thanks to its innovative applicator that gives you a sunkissed glow.

NYX ‘Bare With Me’ Serum


What we love about TikTok is that it’s inspired the beauty industry to focus on skin-care infused makeup products. NYX’s ‘Bare With Me’ is a medium coverage concealer inside a serum that is easy to apply and perfect for no-makeup days.


Essence – Glimmer Glow Lipstick


Celebrate the end of face mask regulations with a new lipstick for your makeup bag. The Glimmer Glow Lipstick by Essence is inspired by the best of early 2000s beauty. What makes this lipstick different is that it works with your lips’ pH level to create a custom rose tint that complements your complexion.


Glow Recipe – Watermelon Skincare Range


One of the first skincare brands to go viral on TikTok was the k-beauty inspired ‘Glow Recipe’ brand. While they have several skincare ranges within their brand, the Watermelon collection is their best-seller. Give the brand a try by picking up two of TikTok’s favourite products – the PHA + BHA Pore-Tight Toner and Niacinamide Dew Drops.


CeraVe Renewing SA Cleanser


A budget-friendly skincare brand that TikTok loves is CeraVe. It went viral thanks to Skincare by Hyram and has been going strong ever since. This affordable skincare brand has something for everyone and can help you build a full routine without breaking the bank. The brand’s most popular product is their renewing SA cleanser that is ideal for acne-prone skin.


L’Oreal – Makeup Infallible 24HR Fresh Wear Liquid Longwear Foundation


With its focus on skincare products, it’s no surprise that TikTok prefers lightweight foundations that sill pack a punch. The L’Oreal Infallible foundation is one of the most popular products on the platform with a budget friendly price tag.

Which of these TikTok approved beauty products will you be buying? Let us know in the comments below!

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