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5 Beauty Instagram Accounts You Need to Be Following

September 21, 2021

News

5 Beauty Instagram Accounts You Need to Be Following

Makeup is a form of living art. Whether it’s attempting to apply false eyelashes or nailing the art of the perfect winged eyeliner, everyone has felt frustrated by makeup at one time or another. It’s easy to feel overwhelmed by the ever changing trends (thanks TikTok), new techniques and products that seem to be popping up on social media every time we log onto our feed.


That’s before you start to think about how you need to tailor your makeup routine to suit your style and appearance. Not everyone wants to look like Kim Kardashian, some people prefer the Y2K trend while others like a softer cottagecore inspired makeup look. It can be almost impossible to find a makeup guru that captures your attention, reflects your personality, and looks similar to you.


Trust us. We’ve been there.

If you’re someone who wears makeup, the chances are that you’ve looked high and low for your beauty soulmate on social media. In reality, finding an influencer who uses the same types of products and has the same looks as you can be hard to find.


One option you have is to switch up your makeup feed and look at accounts that offer makeup inspiration instead. These accounts can actually be more useful for your makeup journey than following influencers. You’ll get to see a blend of paid marketing, alongside organic content that the brand posts. You can get an insight into their products, learn how the professionals apply makeup, and even get recommendations on which influencers to follow.


We’re rounding up the 5 beauty accounts that everyone should be following on Instagram. Trust us.

These  accounts will help you look at makeup in a whole new way.

@gerardcosmetics


Known for their lip products, Gerard Cosmetics’ Instagram page will help you find the perfect lipstick shade that works for your skin tone and complexion. This women-owned beauty brand has almost 2 million followers on Instagram and shares a mixture of tutorials, product posts, and memes that will make you stop scrolling and have a giggle.

@toofaced


Looking for up-close inspiration, makeup tutorials, and plenty of production recommendations? Too Face ticks all the boxes. It describes itself as a “serious makeup brand that knows how to have fun”. They’re famous for being one of the world’s leading cruelty-free beauty brands, incorporating fun and quirky packaging into their products and collections.


One of their best-selling products in their ‘Better than Sex’ mascara – need we say more? If you want to find out more about their products, then the Too Faced Instagram is the perfect place to start.

@nicoleguerriero


With over 1.8 million Instagram followers, Nicole Guerriero is known for her YouTube channel where she posts classic content like vlogs, tutorials, and product hauls. We love that she uses her Instagram feed as a digest for her YouTube channel, making it easy to see what trends she’s experimenting with and products she’s using without having to head to YouTube.

@tartecosmetics


All hail Tarte Cosmetics! They’re the brand behind the infamous shape-tape concealer and a favourite amongst beauty influencers and celebrities. Whether you’re looking for funny memes to get you through your Monday blues or style inspiration, Tarte’s Instagram page has something to offer everyone.


Their ‘high-performance natural beauty’ is a hit online. You’ll find promo codes and even a virtual try-on feature link in their Instagram bio.

@kandeejohnson


If you’ve been around on YouTube since the early days of the online beauty industry, you’ll know Kandee Johnson. She rose to fame with her impressive transformation videos – including turning herself into Barbie in 90 seconds. Her Instagram feed is just as impressive as her YouTube page and just as quirky.


As a self-described “youtube pioneer of beauty and lifestyle”, Kandee has almost 2 million followers on Instagram. As a trained makeup artist, she’s the perfect beauty account to follow for beginners and makeup aficionados alike.

Who are your favourite beauty accounts to follow on Instagram? Let us know in the comments below!

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