September 21, 2021
NewsMakeup is a form of living art. Whether it’s attempting to apply false eyelashes or nailing the art of the perfect winged eyeliner, everyone has felt frustrated by makeup at one time or another. It’s easy to feel overwhelmed by the ever changing trends (thanks TikTok), new techniques and products that seem to be popping up on social media every time we log onto our feed.
That’s before you start to think about how you need to tailor your makeup routine to suit your style and appearance. Not everyone wants to look like Kim Kardashian, some people prefer the Y2K trend while others like a softer cottagecore inspired makeup look. It can be almost impossible to find a makeup guru that captures your attention, reflects your personality, and looks similar to you.
Trust us. We’ve been there.
If you’re someone who wears makeup, the chances are that you’ve looked high and low for your beauty soulmate on social media. In reality, finding an influencer who uses the same types of products and has the same looks as you can be hard to find.
One option you have is to switch up your makeup feed and look at accounts that offer makeup inspiration instead. These accounts can actually be more useful for your makeup journey than following influencers. You’ll get to see a blend of paid marketing, alongside organic content that the brand posts. You can get an insight into their products, learn how the professionals apply makeup, and even get recommendations on which influencers to follow.
We’re rounding up the 5 beauty accounts that everyone should be following on Instagram. Trust us.
These accounts will help you look at makeup in a whole new way.
Known for their lip products, Gerard Cosmetics’ Instagram page will help you find the perfect lipstick shade that works for your skin tone and complexion. This women-owned beauty brand has almost 2 million followers on Instagram and shares a mixture of tutorials, product posts, and memes that will make you stop scrolling and have a giggle.
Looking for up-close inspiration, makeup tutorials, and plenty of production recommendations? Too Face ticks all the boxes. It describes itself as a “serious makeup brand that knows how to have fun”. They’re famous for being one of the world’s leading cruelty-free beauty brands, incorporating fun and quirky packaging into their products and collections.
One of their best-selling products in their ‘Better than Sex’ mascara – need we say more? If you want to find out more about their products, then the Too Faced Instagram is the perfect place to start.
With over 1.8 million Instagram followers, Nicole Guerriero is known for her YouTube channel where she posts classic content like vlogs, tutorials, and product hauls. We love that she uses her Instagram feed as a digest for her YouTube channel, making it easy to see what trends she’s experimenting with and products she’s using without having to head to YouTube.
All hail Tarte Cosmetics! They’re the brand behind the infamous shape-tape concealer and a favourite amongst beauty influencers and celebrities. Whether you’re looking for funny memes to get you through your Monday blues or style inspiration, Tarte’s Instagram page has something to offer everyone.
Their ‘high-performance natural beauty’ is a hit online. You’ll find promo codes and even a virtual try-on feature link in their Instagram bio.
If you’ve been around on YouTube since the early days of the online beauty industry, you’ll know Kandee Johnson. She rose to fame with her impressive transformation videos – including turning herself into Barbie in 90 seconds. Her Instagram feed is just as impressive as her YouTube page and just as quirky.
As a self-described “youtube pioneer of beauty and lifestyle”, Kandee has almost 2 million followers on Instagram. As a trained makeup artist, she’s the perfect beauty account to follow for beginners and makeup aficionados alike.
Who are your favourite beauty accounts to follow on Instagram? Let us know in the comments below!
Pro-tip; never go scrolling through Instagram while you’re hungry. Even if you don’t consider yourself an amateur chef, we all have a few favourite foodie Instagram accounts that we look to look at for inspiration. Some of the food is so good we wish we could reach into our phone screens and take a bite. With most restaurants still closed thanks to the pandemic, our Instagram feed is the nearest thing we’re getting to exotic food anytime soon. We’re rounding up a couple of must-follow foodie accounts. You can thank us later!
Whether you spend hours scrolling through your TikTok app or have never opened the platform, this article is for you. It gives you an insight into the trends that are dominating the platform and that you can expect to see more people rocking in real life. Another knock-on effect of TikTok trends is that it impacts which products beauty brands choose to release. If a beauty brand spots a trend about to go viral on TikTok, they’ll rush to get ahead of it.
TikTok is the corner of the internet that we all go to when we need hacks – whether it’s beauty hacks or for the latest must-try recipe. The video-sharing app is full of advice and hacks that we would never think about. Not every hack on TikTok is easy to do – or even advisable to try. An Australian reality TV star found this out the hard way after trying an at-home acupuncture treatment that she saw on TikTok.
Most of us think our beauty routine starts when we sit down at our vanity. You’ve jumped in the shower to wash the sleep away and grabbed your clothes for the day. By the time you get to your vanity, you’re ready for your morning coffee and an extra dose of caffeine. Instead of starting your beauty routine when you get to your vanity, you want to start it when you jump in the shower. Not only does it save you precious minutes in the morning, but it can be a gamechanger for your skin.
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