With a rapidly rising popularity, this addition to online selling is a necessary opportunity for the brands to get into. China, ruling this side of the market, has made over 136 billion in 2020 with online livestream sales alone. Influencers and celebrities had millions of viewers join, making the brands excited like kids for a new toy. The pandemic has made us crave sensations and newness, this touch on e-commerce evolution combines advantages for all parties involved.
Make payment process easier
With livestream platforms, you have the chance to sell off your products in a large quantity in a short period of time. All it takes for the shoppers is to fill out their payment information, and the products are theirs with a single click. A careful selection of proposed products will bring you much further with emptying out your stock. With the help of discounts and special offers, clients will be more interested in treating themselves during this short possibility.
Optimizes client experience
The audience you already have will be intrigued to see who is behind or to represent the brand, get a better understanding of your products by meeting them instead of seeing a photo. They will be able to assess the quality, if it works for them and be engaged in the process. The review reading process is long, on stream they will be putting faith in the product judging on how the host presents it. By not only presenting the products but trying them out, giving tutorials and giving advice, the clients can make a better decision for themselves.
Stronger marketing impact
By going live, your brand will broaden and expand awareness of your brand, by seeing beyond controlled pictures and visual presentation of your products on social media. It will build a deeper connection with them, through communication and seeing a real person behind the products. The way you market your products through social media posts and advertisements will become a sneak peek into the personality behind the logo. By making a stronger impression through the experience of watching the live, your brand and products will be associated with the emotions and sensations they went through. Offering exclusive products or limited edition will create such an appeal and give you some loyal customers.
Improve your brand image
A brand is more than the product it sells. Behind the products and the logo, there is a vision and values. Going live will give you a great opportunity to present and stand for those values, show the audience what you put into making the product they are looking at. It does not have to strictly talk about the product itself, you or the host will have time to talk about the industry, trends, give advice and explore whatever gets brought up by the viewers.
Improve your strategy
By having the ability to interact with your audience, you will understand where there is room to improve, what to create next, how to personalize your approach to the likes of your clients. You can get ideas on how to actively and often adapt your brand’s strategy of presentation, communication of your values, marketing and increase monetisation. How to drive popularity and raise conversion rates. Live feedback is useful because you can improvise and change your approach on the go, rather than after getting a product returned and a review posted. The audience will be lured in by what you offer in terms of products, discounts and possibility to win something, but stay because of the quality you give out.