August 20, 2021Editorials
Livestreaming industry has been seeing exponential growth in the past few years. And, it’s not just the pandemic that’s driving its popularity; the consumer behavior is making it more relevant than ever.
As more and more brands jump on the bandwagon of livestreaming, you need to up your game. Avoiding a few common and underrated mistakes can make your livestreams more effective.
In this article, we discuss the 9 livestreaming mistakes that you want to avoid for maximum results.
Let’s get into them.
One of the reasons why a livestream doesn’t perform as well as it should is the lack of planning. While livestreams don’t require a lot of input from you, they do need proper planning to deliver the message.
It can be tempting to just go with it without putting in the effort, but livestreams are more complex than they seem.
There are multiple moving parts, so if you want to conduct a livestream smoothly, you need to plan everything beforehand.
• Your content should resonate with the audience
• You should use the right livestream software
• Your content and host should be fun enough to captivate the audience
• Troubleshoot any technical issues before getting into the action
• And, more
The number one thing that you should have in mind while creating your livestream content is your audience.
While it would be tempting to just talk about how great your new product is, you don’t want to sound too salesy.
Adding value to your livestream viewers’ lives should be your number one priority.
Think about what your target customer would want you to talk about. Make sure your topic and content add value.
One effective way to come up with the right livestream topic is by getting in touch with your prospects. Ask them about their pain points and desires and try to address them in your livestreams.
Just make sure the topic is relevant to your brand as well as your audience. Finding the perfect balance will help you boost your reputation and sell more.
Another mistake that streamers make is that they skip on promoting their livestreams. This could lead to a low headcount on your livestream.
To attract the right people to your livestreams, you need to market them properly. Fortunately, promoting your livestreams don’t have to cost an arm and a leg.
You can bring the right people at scale without having to invest a lot of resources.
First, you should be looking into marketing your stream to your current subscribers/email list. Send them an email that you are going live, tell them what will you cover and that they should not miss it.
In addition, if you have the budget, you can promote your livestream using social media advertising. Anything you can afford to get your live event in front of the right people.
After all, you need a sizeable audience if you want your livestreams to bring a good ROI (return on investment).
Consistency breeds trust and credibility. As a brand, you need to be consistent in any marketing strategy that you are using to further your business.
Being consistent can bring you long-term results for your business. When you don’t have a schedule and go live whenever you want, it won’t turn out to be very beneficial for your business.
Ideally, you should be following a schedule like the good old TV programs. Your audience needs to know at what time you are going live so that they can take time out.
However, how many times you conduct a livestream depends on your resources and business type. If you think going live once a week can be more effective, a daily livestream won’t be a good idea.
Another mistake that you don’t want to make as a live streamer is not testing your strategies. You can produce the best livestream, but if you are not doing testing, you are missing out on an opportunity to grow.
But, to effectively test your results, you need to define your livestreaming goals. List down your objectives and see if you are achieving them.
Testing helps you keep your business moving in the right direction.
Using the right tools is as important as choosing your livestream’s topic, if not more. The good thing is, you aren’t required to have a big budget to get started with livestreaming.
The tools that you should be using can be really inexpensive. Still, it’s important that they work smoothly.
One of the most important parts of any livestream is the livestreaming software. How much control you have over your livestream audience and how easy it is to conduct a livestream depend mainly on the software.
Sure, you can just go with a free social media platform like Facebook, but in the long run, you’ll still be depending on the social media platform.
You’ll have very little control over your audience and future marketing strategies. So, choose a tool that makes everything easy and effective.
Jumble is one great option where you can host your livestreams while keeping them fun.
The other tools that you’d need are:
• A fast enough laptop or computer
• A noise-canceling mic
• A decent quality camera
• A strong and stable internet connection
You can create a great-looking video and exceptional sounding audio, but if your internet’s upload speed is not up to the task, they would be of no use.
The more important thing is that your live video is streamed without any hiccups to the target audience. Any disruptions will only lead to a bad user experience, which eventually can hurt your conversions.
In addition to that, you want to make sure that your connection is not prone to interruptions. Wireless internet connections tend to be unstable. So, the better option would be a wired connection.
Another common livestreaming mistake is not making your content engaging enough for the audience. Attracting the right kind of people is imperative, but you are required to make them stay and connect with you.
How can you achieve your objectives as a brand if you can’t connect with your audience? This is why your content needs to be engaging.
Only when you have their undivided attention can you communicate your message to them. Often, brands tend to focus their resources on promoting their livestreams only to realize later that engaging them was even more important.
So, make your streams more interactive to engage the audience. Here are some useful ideas.
• Have a team member or a co-host and try to read and address every comment under your livestream
• You can ask your audience simple questions just before going live. Create a poll and talk about the stuff they want you to talk about
• Encourage comments by asking relevant and interesting questions within your stream
• Mention the names of the commenters that add value to your stream
This one is easy to miss. You might feel that you are ready for the stream, but it’s important that you have a feel of it before jumping into the action. Especially, when you don’t have much experience of going live.
You want to get yourself comfortable with the livestreaming equipment and the surroundings. This will eliminate any element of surprise.
This will also be helpful in diagnosing any possible equipment issues and save you from embarrassment in front of the audience.
Your team will also have a good idea about the time frame of your livestream. Doing a test run enables you to make sure everything is set up the way you want it and sets the stage for a seamless stream.
Livestreaming is not a brand new phenomenon neither is going to be short-lived. Live video is only going to get more popular as the retail industry becomes more “Digital”.
While livestreaming isn’t difficult, it surely demands a few protocols. As a brand, you need to follow these protocols to practice full control over your results.
Fortunately, avoiding the common livestreaming mistakes is as simple as ticking off a checklist. Here are the 9 livestreaming mistakes you should be avoiding the next time you go live.
1. Poor planning
2. Wrong topic selection
3. Not promoting your stream
5. Lack of testing
6. Not using the right tools
7. Slow uploading speed
8. Not making it engaging
9. Not doing a test run
Livestream shopping has been a major technological shift in the retail industry. The popularity of brick-and-mortar shops was already on the decline before livestream shopping was a thing. The introduction of livestream shopping is evolving the eCommerce industry. Now, consumers and brands can interact one-on-one over the internet. This leads to more trust and more business, especially for the brands that are trying to get into a new or competitive market. See, with livestreaming, it’s not that difficult to gain the credibility and trust of a target audience. Plus, it’s cost-effective as well. But, you do need to be on the right track to achieve your business goals with livestreaming.
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