April 8, 2021
NewsEvery day, we are becoming more aware of the dangers of fast fashion. Millennials and Gen Z are leading the way with sustainable fashion. Whether it’s shopping second hand or looking for environmentally friendly materials, we’re all taking steps to become more sustainable with our fashion choices. Is technology the key to a more sustainable fashion industry? If you’ve ever seen the film Clueless, you’ll know that the main character as an app-style program that virtually stores her closet. Now, over 25 years after the film came out, that app is about to become a reality.
We’ve all been guilty of filling our closets full of clothes and forgetting about half of them. Maybe you’ve gone into Zara, seen a black dress, bought it and taken it home, only to realise you have a nearly identical dress already in your closet. Do you wish that you have your closet in your pocket? To be able to flick through what you have directly from your phone before making another unnecessary purchase.
Save Your Wardrobe is the solution to this problem. The app is your wardrobe in your pocket, a digital management app that allows you to upload a photo of everything you own. Inside the app, you can organise your items by their colour, style, or even your mood. You can utilise the app to plan future outfits and even keep track of what you’ve been wearing so you don’t do an outfit repeat at the wrong time.
The focus of Save Your Wardrobe is to make your fashion choices more sustainable by encouraging you to wear the clothing you already have. Most of us are buying more clothing than ever before, with the life span of our clothes splitting in half since 2000. The goal of the app is to get you to hold onto your clothing for at least another nine months more than you would have otherwise. If we all did this, we could lower the carbon footprint of our clothes by anywhere from 20% to 30%.
Save Your Wardrobe also promotes other environmentally-friendly initiatives through their apps, such as eco-friendly dry cleaning services and where you can donate your clothing to charities instead of sending them to landfill.
Are apps like Save Your Wardrobe the future of sustainable fashion? There’s no denying it would make it easier for us to know what we have. The most labour some aspect of the app is uploading your clothing to the system. It takes around two hours to upload 50 items to the app. Although, this process familiarises yourself with what is already in your closet. You never know, you might find some clothing you completely forgot about!
If you’re looking to create a more sustainable wardrobe, now is the perfect time to download Save Your Wardrobe. You can use the final weeks of lockdown to upload all your pieces and organise your closet, ready for when our social lives return to normal. You’ll be able to take full advantage of the app when you can use it for outfit planning or to keep track of your purchases in store.
What do you think of this app? Is it the future of sustainable fashion?
When we talk about green beauty, sustainability and ethical consumption, it is crucial that we also include beauty biotechnology into the conversation. It is not a topic we see debated often, but we expect to see that change as we move more firmly into a more technologically driven era. If you are curious about beauty biotech and what it all means, then keep reading!
Maybe you went a bit too crazy on your online shopping during the pandemic. You may be attempting to Marie Kondo your life. There are a slew of examples why you would want to clear out some of the junk in your wardrobe. We're also getting more conscious of the risks of quick fashion and the importance of each of us playing a part in making it more sustainable. What we do with our clothes at the end of their lives is almost as important as the clothes themselves. Instead of throwing your clothes in the trash, sell them on one of these resale apps.
Whether you’ve recently Marie Kondo-ed your life or checked the expiry dates on your makeup products, you likely have some beauty products sitting around that you need to get rid of. We’re all more aware than ever about our carbon footprint and the need to recycle products instead of sending them to landfills. While you know to throw your diet coke bottle into the recycling, you might not know what beauty products we can recycle.
Fast fashion is slowly killing our planet. The good news is that it’s not too late to turn the tide. The conversation around sustainable fashion is one of the most exciting ones happening in the industry right now. Consumers and brands are coming together to forge a sustainable future. We want to tell you a little about the dangers of fast fashion and why it’s important that we take steps towards more environmentally friendly alternatives, whether it is changing our shopping habits or using recycled materials. Here’s a snapshot of some of the problems fast fashion has created for our planet.
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