Every day, we are becoming more aware of the dangers of fast fashion. Millennials and Gen Z are leading the way with sustainable fashion. Whether it’s shopping second hand or looking for environmentally friendly materials, we’re all taking steps to become more sustainable with our fashion choices. Is technology the key to a more sustainable fashion industry? If you’ve ever seen the film Clueless, you’ll know that the main character as an app-style program that virtually stores her closet. Now, over 25 years after the film came out, that app is about to become a reality.
We’ve all been guilty of filling our closets full of clothes and forgetting about half of them. Maybe you’ve gone into Zara, seen a black dress, bought it and taken it home, only to realise you have a nearly identical dress already in your closet. Do you wish that you have your closet in your pocket? To be able to flick through what you have directly from your phone before making another unnecessary purchase.
Save Your Wardrobe is the solution to this problem. The app is your wardrobe in your pocket, a digital management app that allows you to upload a photo of everything you own. Inside the app, you can organise your items by their colour, style, or even your mood. You can utilise the app to plan future outfits and even keep track of what you’ve been wearing so you don’t do an outfit repeat at the wrong time.
The focus of Save Your Wardrobe is to make your fashion choices more sustainable by encouraging you to wear the clothing you already have. Most of us are buying more clothing than ever before, with the life span of our clothes splitting in half since 2000. The goal of the app is to get you to hold onto your clothing for at least another nine months more than you would have otherwise. If we all did this, we could lower the carbon footprint of our clothes by anywhere from 20% to 30%.
Save Your Wardrobe also promotes other environmentally-friendly initiatives through their apps, such as eco-friendly dry cleaning services and where you can donate your clothing to charities instead of sending them to landfill.
Are apps like Save Your Wardrobe the future of sustainable fashion? There’s no denying it would make it easier for us to know what we have. The most labour some aspect of the app is uploading your clothing to the system. It takes around two hours to upload 50 items to the app. Although, this process familiarises yourself with what is already in your closet. You never know, you might find some clothing you completely forgot about!
If you’re looking to create a more sustainable wardrobe, now is the perfect time to download Save Your Wardrobe. You can use the final weeks of lockdown to upload all your pieces and organise your closet, ready for when our social lives return to normal. You’ll be able to take full advantage of the app when you can use it for outfit planning or to keep track of your purchases in store.
What do you think of this app? Is it the future of sustainable fashion?