March 8, 2022
NewsThe beauty industry has been undergoing a major change in recent years. The pandemic saw us all wave ‘goodbye’ to a full-face of makeup with apps like TikTok becoming leaders in creating – and ending – beauty trends. Spotting trends early can help you see which products to add to your makeup bag and which viral content to look out for.
In the age of ‘skin-first’ makeup, where the industry is continuing to evolve in every way, from its ingredients to its outlook on gender roles, trends are becoming even easier to spot. We’re rounding up a few of the trends that are set to dominate the beauty industry for 2022.
2021 was the year we all put our skin first. The obsession with ‘skinimalism’ and focusing on skincare products over makeup products is set to continue. This 2022 beauty trend is all about taking an intuitive approach to your daily routine, giving your skin what it needs by prioritising quality products over quantity.
Rising pollution levels, aggressive products, mask wearing, and the stress of the pandemic has all left our skin worse for wear. With skincare finding a second life in the world of wellness, we can expect to see skincare continue to reign supreme in 2022.
If you’ve been kickstart your skincare routine – 2022 is the year for you. Start by looking out for products that incorporate both skincare and makeup elements, like the cult-favourite Dior coloured lip balm or their Forever Foundation that is packed full of skincare ingredients.
Every industry is going through calls to become more environmentally sustainable – with the beauty industry being no exception. If you’re a fan of environmentally friendly brands, you’ll know that many get accused of greenwashing. The lack of regulation around terms like ‘vegan friendly’ has led to calls for a simplified approach to sustainability.
In 2022, you can expect to see brands become clearer and more transparent about their sustainability claims. At the same time, you can expect to see sustainable beauty products become more accessible as demand grows. It’s hard to walk into a department store or pharmacy without spotting at least one recycling deposit for returning used makeup containers.
2022 is the year that we’re being kind to our skin and the planet by educating ourselves on sustainability and implementing it into your product selection.
The beauty industry isn’t only for women. It’s for every body – whatever gender (if any) that they identify by. One niche within the industry that’s making unexpected gains is the male grooming industry – which is redefining the idea of masculinity. With celebrities like Harry Styles and Machine Gun Kelly making us question what masculinity really is, it’s no surprise to see beauty brands cashing in on the growing industry amongst men for beauty and self-care products.
Don’t be surprised when you see more male faces appearing in beauty adverts and leading brands launching grooming products for men – or adopting unisex labelling. With Gen Z’s bold positivity, there’s no limit on where this beauty trend could go.
A few years ago, beauty, health, and oral care fit nicely into their own individual boxes. Now, these industries largely fall under the idea of ‘wellness’ – with the lines blurring for where one niche starts and the other ends.
During 2022, you can expect to see this trend take on a new life as the beauty industry and wellness come together for a health-driven approach to self-care. More beauty stores than ever are stocking wellness products like CBD-oils, self-care items like sensual candles, and health products, like daily collagen vitamins. As the beauty industry evolves to adopt to the growing self-care mindset, we’re looking forward to seeing how mainstream brands adapt.
Tech is transforming how makeup products are bought and sold every day. In 2022, one of the biggest beauty trends will be the growth of beauty tech. This trend isn’t about expensive airbrushing apps, it’s all about how brands leverage tech to set themselves apart from the competition by creating immersive experiences for their customers.
The Inkey List already offer a ‘myINKEY’ feature that helps you access the state of your skin, while the popular period-tracking app, Clue, is working in partnership with L’Oreal to provide skincare advice that is personalised to your hormones and period cycle.
One piece of tech that you can expect to see more of in 2022 within the beauty industry is the metaverse.
Which of these 2022 beauty trends are you most looking forward to exploring? Let us know in the comments below!
Looking at today’s trends, we can see where the beauty industry is heading to in the future. The trends of today determine the products of tomorrow. We’re looking at five trends that are the future of the beauty industry. You can expect to see these popping up in new collections and to be the focal point of your makeup bag in the months and years to come.
Can we send our credit card bill to TikTok? The viral video sharing app is our go-to source of inspiration for our makeup routine. We find ourselves hitting ‘add to cart’ on products that are constantly appearing on our FYP. The latest product to come onto our radar is an oldie but a goodie – colour changing lipsticks.
Red lipstick is one makeup item that will never go out of style. While pink is feminine and flirty, nude is a subtle elegance, and coral orange is a quirky twist. Red lipstick is the only colour that works for every occasion. Whether you’re going to a coffee shop, attending a wedding, or going on a date, red lipstick is a must-have for every woman’s makeup bag.
Whether you’ve recently Marie Kondo-ed your life or checked the expiry dates on your makeup products, you likely have some beauty products sitting around that you need to get rid of. We’re all more aware than ever about our carbon footprint and the need to recycle products instead of sending them to landfills. While you know to throw your diet coke bottle into the recycling, you might not know what beauty products we can recycle.
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