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3 Beauty Trends We Have Spotted on Social Media

November 4, 2021

News

3 Beauty Trends We Have Spotted on Social Media

The beauty of social media is that beauty trends can come out of nowhere, changing and adapting to our needs. This idea was never truer than when the pandemic hit, and beauty trends shifted from a full-face of makeup or a skincare-focused routine.


With most of us spending time indoors, it inspired beauty trends to focus on creating a healthy, dewy glow by looking after our skin. Skinimalism came to dominate trends, just as we swapped workwear for activewear. But it’s also been an opportunity to be creative and try something new as trends like cottagecore become lifestyle aesthetics.


We’re looking at the biggest beauty trends that have dominating social media in 2021. This article shares how you can re-create them at home, incorporating products that you already have in your makeup bag and vanity.
You’ll want to make sure to bookmark this guide to keep it on your radar for the next time you want to try something new.

The ‘80s aesthetic


Trends work on a 20-year cycle. While we spend most of our time looking at – and thinking about – Y2K trends, it’s worth considering the trends that are officially turning 40-years old.


80s trends are back again to add colour and curls back into our lives. Millenials and Gen Z are discovering the trends of their parents’ generations, whether they’re raiding their closets or going through old photos. It even inspired a viral video on TikTok where on user tried to recreate her mum’s 80s high school picture.


Whatever your makeup preference is, you can jump on the ‘80s bandwagon. It’s all about bold colours and daring hues, whether it’s a blue eyeshadow or a neon pink lipstick. You can even shake it up and wear both at the one time. No rules apply when you’re talking about ‘80s beauty.


You can keep your makeup look subtle or go over the top, the choice is up to you. Put on some Madonna and embrace the error with vibrant eyeshadow, voluminous hair, and curls for day. The ‘80s trends are all about going big or going home. It’s time to show what you “got from my mama”.

Independent and small beauty brands


If you follow any beauty accounts on social media, you’ll know that there are thousands (if not millions) of small beauty brands out there. During the pandemic, we all started to pay more focus on small and independent brands that don’t have the same support as big-name players.


We all started to vote with our wallet, swapping mainstream brands for independent alternatives. The power of social media has taken small beauty brands and grown them overnight thanks to viral videos or an influencer mention. Whether it’s an influencer brand or one from Etsy, there’s no shortage of brands for you to support.

What we love about small beauty brands is the feel good factor. You get a new beauty product to experiment with, while knowing that your order will have made someone’s day. It’s a win-win (and the perfect excuse to spend some money!).

Have fun with wigs


2020 was the year that no one had their hair done. It felt like a breakup from our hair stylist. As a result, minimalistic hair trends that were easy to maintain and style started to appear across social media. There’s nothing easier than throwing on a wig to take your look from 0 to 10.


You can take a leaf from the Kardashian styling book and borrow their favourite accessory. You don’t have to worry about fighting off your friends for a salon appointment and it’s easy to maintain. If you’ve always wanted to experiment with a cut or colour but haven’t wanted to commit - wigs are the answer to all your problems.
With a wig, you don’t have to worry about stocking up on dry shampoo or spending hours trying to curl your hair. You can choose a wig that comes pre-style to make the look even more low-maintenance. Way goodbye to daily styling and constant salon appointments.


There’s no shortage of wig styles for you to choose from, whether you want to invest in a virgin remy wig or keep it simple with a budget-friendly synthetic wig. The popularity of wigs means that you can even find them in clothing stores. Instagram and TikTok are full of thousands of tutorials and videos sharing tips on how to look after and maintain your wigs to keep them in tip-top shape.


Change the hair. Change the woman. This 2021 trend shows no sign of stopping.

Which of the 2021 beauty trends have you been experimenting with? What unexpected trends do you think will pop up in the final months of 2021? Let us know in the comments below!

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