May 31, 2021Editorials
While going live has become so easy anyone with a phone can do it, doing livestreams for business is a different ball game altogether.
The steps involved in producing an engaging and effective livestream can be overwhelming.
Worry not though. In this article, you’ll know about all the things you need for an engaging and impactful livestream.
We’ll be discussing the equipment, software, platform, and strategy in this article. So, this article is all you need to read if you are thinking of using livestream to grow your business.
Let’s get started.
Although you can use a mobile camera to livestream on any platform, a high-quality dedicated camera is a better choice for businesses.
A camera is the most important part of your livestream. The visual quality of your stream gives the first impression to your viewers.
You don’t want your audience to have a bad impression of your business, right?
For livestreams, the most common type of camera is a USB webcam that connects with your laptop/desktop.
If you can’t find a stable surface for the camera, a tripod stand will do the trick. Just make sure you get a webcam with at least 1080p resolution.
You’d need a laptop that can deliver your livestream smoothly. Any modern laptop would suffice as livestreaming isn’t a highly intensive task.
However, it does require good RAM and a processor. So, make sure you get a laptop with at least 8 GB of RAM and an i7 processor. You’d also want to have maximum USB ports to connect other devices to your laptop.
If portability isn’t important to you, a desktop computer would be a great choice too. In fact, desktops are even better as they offer more USB ports; you can also improve their specifications later.
The audio quality is another key element of a livestream. Without clear and crisp audio, most of your users will lose interest in what you have to say.
Find a mic with noise-reduction capability. You don’t want background noise causing distraction.
You can get a good wireless mic as well if you want to move around in your livestream.
An audio mixer will allow you to use multiple sound sources in your livestream. Plus, it lets you adjust the audio volume of multiple mics.
The key aspect to look for in an audio mixer is the number of audio inputs. Will you be livestreaming as a team? Or would you want to have guests join your livestreams?
Generally, look for an audio mixer that has multiple outputs and good audio adjustment features.
Also, look for the one that connects with a laptop via a USB port.
The software is where all the magic happens. It puts you in front of your audience. Plus, it allows you to use transitions and overlays over your livestreams.
For instance, you can put your logo and other graphics over your livestreams.
The level of sophistication and professionalism you’d need as a business requires the use of professional livestream software.
Internet is the medium that connects you with your prospects. And, interruption in livestreams is mostly because of unstable internet connections.
So, it’s important to have a high-bandwidth, stable internet connection to let things go according to plan.
Even better would be a wired internet connection. Wi-Fi connections are more prone to disruptions.
Make sure your internet is working smoothly before going live. Lastly, we recommend doing livestreams with a bandwidth between 3 and 5 Mbps speeds.
That was all about the equipment and software. Now comes the trickier part. Let’s see what you’d need for your livestream to be highly effective.
The content of your livestream is without a doubt the key to its success. As a business, you can’t just go live. You need a topic to talk about.
You’d need engaging content to keep the audience with you. Your content shouldn’t be boring. You don’t want to let your audience leave the livestream.
So, deliver your message in an engaging and interesting way. Interact with your audience, encourage them to ask questions, and address them with patience.
You don’t want to go live without a team member having your back. While you can make sure everything goes according to plan, livestreams tend to be unexpected.
You might need water during the livestream. You may run into a problem that you don’t know the solution to.
So, make sure to have a helping hand beside you so that you don’t get distracted from the livestream.
Many of your prospects may not end up watching a livestream. And, many may also want to watch it later.
Ask your viewers to drop their suggestions and questions in the comments section. Respond to their queries even after the livestream has ended.
With your livestream saved as an on-demand video, you’ll attract more viewers to your future livestreams.
So, keeping your livestreams as a video is also important. Consider keeping the recording on the platform and use a video editing tool to cut out any unnecessary parts.
Delivering a livestream requires a few tools and strategies. You need the right equipment and software to make your livestreams impactful.
Moreover, your content should be engaging and valuable for your target audience. Interact with them, encourage them to ask questions, and address them effectively.
Lastly, keeping your livestream as a video can multiply your viewers. Most of your target audience may miss your livestream. Keep it for the audience that may want to watch your livestream later.
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