September 2, 2021News
Perfume is considered to be one of the oldest traditions in the beauty industry. It’s something that is rich in history, culture, and intrigue. Perfume has changed and evolved throughout history, changing its purpose, but it’s always been there. Smell is one of our primary scents and a way that helps us feel the world around us. Smells can unlock memories and stir emotions deep within us that we never expected.
The purpose of perfume has changed throughout history. It was originally a way of showing off your wealth to the world, but it’s often been used (and is still used) as a way of seducing people. Now, most of us choose to wear perfume for ourselves and because of the joy that it brings to us.
Most people have a signature scent – a perfume that their friends and family associate with them. It might be a specific note – like lavender or English rose – or even a certain perfume.
Even those who have a collection of dozens of perfumes often don’t know the backstory and heritage behind perfume. Whether you’re looking to buy your first perfume or are an avid collector, this guide has something for everyone. We’re setting out the different principles behind perfumes to help you get the most out of your investment.
Make sure to bookmark this guide to come back to the next time that you’re buying a perfume. There’s nothing more personal – or intimate – than the perfume that you wear. Whether it’s an everyday scent or for a special occasion, your perfume gives a unique insight into who you are.
One of the first things you need to understand is the differences between the types of fragrances that you’ll find on offer. It’s easy to feel overwhelmed when you come face to face with shelves full of pretty bottles and clever marketing campaigns. Understanding the differences between these fragrance types can help you find the perfect one for you. Whether you want a light scent for everyday or something more potent, there’s a fragrance out there for you.
Parfum is a perfume in its most potent form, giving you the strongest scent possible from the notes inside the bottle. You may find ‘parfum’ being called ‘extrait de parfum’ or ‘pure perfume’, depending on the origin of the brand that you’re looking at. You’ll often find that the parfum version of a scent is also the most expensive as the scent is in its purest form.
One of the most popular parfums is the Maison Francis Kurkdjian Baccarat Rouge 540 Extrait spray – which you’ll find everywhere from TikTok to Instagram. It’ll set you back a pretty penny but is one that has a loyal fan following.
Eau de parfum – also known as EDP – is the second strongest type of fragrance on the market. While it’s less intense than a parfum, it’s stronger than an eau de toilette. An EDP is the perfect alternative if you don’t want to invest in the cost of a potent parfum but still want to enjoy the scent. These scents are made to last on your skin, although their scent is not as intense as what you’ll find with a parfum. If you want a unique fragrance that is wearable for every day, check out the You Eau de Parfum by Glossier.
An Eau de Toilette comes with a lower concentration of its perfume oils than what you’ll find with an Eau de Parfum. This type of fragrance is often known in shorthand as an EDT. These scents are ideal for daytime wear and create a light spritz that is pleasant and not overwhelming. An EDT will be amongst the most affordable versions of a scent and are ideal if you want a fragrance that you can layer with other scents.
When it comes to luxury brands, it’s often the EDT that is the most popular form of perfume due to its price point. One EDT that is worth trying is the Guerlain Aqua Allegoria Ginger Piccante.
Eau de Colognes are a term that is often confused. For generations, the world ‘cologne’ has been used to signal that a fragrance is specifically designed for men. In recent years, the term ‘cologne’ has been used on unisex fragrances, along with fragrances for women. When a fragrance carries the name ‘cologne’, it means that it has a lower concentration of perfume oils than what you would find in an Eau de Parfum.
Jo Malone is one brand that is famous for their colognes, offering a variety of unisex and female scents that are often inspired by the English countryside. The Jo Malone Sage & Sea Salt cologne is one of the most popular options from the brand.
Choosing the right type of fragrance for your lifestyle can be tricky. You can expect to pay a premium for concentrated perfumes, which will last longer on your skin and give you more bang for your buck. Traditional, Parfums and Eau de Parfums are reserved for evening use, while fragrances with a lighter concentration are kept for daytime use. There are no fast and firm rules when it comes to perfume wearing, meaning you can choose any scent that tickles your fancy.
It’s easy to get carried away when applying perfume. If you’ve spent a pretty penny on a bottle of perfume, you want to avoid wasting any of it. The secret to applying perfume is to focus it on the pulse points of your body. You can start by applying it behind your ears, wrists, and in the nape of your neck. If you want your perfume to last longer, you can also apply it to your knees and the creases of your elbow. You can even apply it to your bellybutton if you want to make the scent linger on your skin.
When you’re looking for a lighter application, you can try the traditional ’walk through’ method for applying your fragrance. All you have to do is spray your fragrance into the air and walk through the mist as it falls through the air. This method allows the perfume to fall onto your hair and clothes, making it the perfect final step for your morning routine or before heading out for the evening.
The application process is what will make or break the longevity of your perfume. You want to make sure your skin is clean and hydrated to make it the perfect base for absorbing your fragrance. You can also lightly spray the perfume onto your clothing, but the best scent will come from the mixture of the fragrance and your skin. If you’re planning on spraying it onto clothing, you want to avoid delicate fabrics that can become stained, including silk.
There are some occasions where you’ll want to amplify the intensity of the scent of your perfume. Along with our tips above, you want to keep your fragrance in your bag to reapply throughout the day. Stronger concentrations will last longer, but even the strongest of parfums will need to be reapplied at some stage throughout the day. You want to avoid going too overboard with your reapplication. If you spray too much of a perfume, it may simply evaporate into thin air.
Some perfumes will start to change their scent once the top notes have dissipated after application. Once the top notes disperse, the base and heart notes take over and blend together to create the scent. These are known as the ‘dry down notes’. If you want a stronger scent, look for fragrances that focus on the stronger dry down notes.
Look out for fragrances that include notes of moss, patchouli, and sandalwood. You’ll still smell the lingering scent of these notes days after spraying your fragrance.
We all make mistakes when applying our fragrances. You might spritz it on one wrist and then rub it against another wrist or even on your neck. This popular application method is actually the wrong way to apply your perfume.
Don’t rub your wrists together as the friction inhibits the molecules within the perfume, changing how the scent smells and can even dull it down. It mainly changes the top notes, which you’ll smell first.
If you’ve invested in a fragrance, you don’t want it to be used up or lose its allure after only a few months of use. We’re sharing our top tips on how to prolong the life of your favourite fragrances so that you can get the most out of every drop.
You want to make sure you keep your fragrances in a cool and dry place, hidden away from direct light. While most people display their perfumes on a vanity, it’s best to keep them hidden away. Another place that you don’t want to store your perfume is in your bathroom. The humidity, heat, and light of your bathroom will shorten the lifespan of your fragrance. When you’re not using your perfume, make sure to put the lid back on it to prevent oxygenation.
What is your go-to fragrance? Let us know in the comments below!
One of the biggest trends in beauty right now is neon. It’s neon lights everywhere you look. The resurgence of the beauty trends is in no small part due to the Y2K aesthetic, which is making everyone experiment with colour. It’s no surprise that after almost 18 months of living through a pandemic, that people want to see colour back in their lives. Neon eyeshadow is an easy way to experiment with colour without having to buy a whole new makeup bag.
Refreshing your wardrobe every season can be expensive. More of us than ever are choosing to build capsule wardrobes and take a vow of minimalism. Unless you’ve got the budget of a Hadid or a Kardashian, it’s unlikely you can buy into every fashion trend. Thankfully, trends are like boomerangs that eventually come back around.
With the focus of the industry shifting onto natural beauty, multi-purpose products are gaining in popularity with both beauty influencers and editors alike. More people want a quick and easy way of applying makeup, and the industry is responding with all-in-one beauty products. Are they worth the type?
When the temperatures start to rise during the summer, it’s the perfect time to experiment with your hair. The rising temperatures can make it more difficult to deal with long and thicker hair, which is why most of us choose the summer to go for a new look. Depending on your hair type, you might end up dealing with everything from dryness to frizz and extra volume during the summer.