April 29, 2021Editorials
How e-commerce is a soil for opportunities
The possibilities that come with e-commerce are those that if thought about can light up anyone who is still living a life thinking 9-5 is the only dependable way to go down. Freedom and fulfillment has never been so accessible, as since the age of online entrepreneurism. We have an opportunity to react to world-wild crises and start participating by creating products that make a world a better place, offering conditions on our terms. We do not have to be tied down by big co-operations anymore and as frightening as it might be, the process of creation of your own path, the sides to e-commerce can feed the mouth and soul of different types. Not only giving an opportunity to have more jobs available and more efficient linking between service provider and client, this field can fit as many of us as possible with an internet connection and a skill you can offer.
Although industries such as fashion might seem to be predominantly trend-focused, creativity that makes its mark on history by meeting the needs of customers in ways they did not see before, is not inaccessible. Creativity knows no end and will never be a competition. Domineering in the chase to produce the most trendy might be a high and hard to reach standard to set, but true authentic creation that comes from one’s unique perception of beauty, does not know limits. The saturation of e-commerce markets might be frightening for the creatives and retailers, but if thought about, there is a buyer for everything created. However, this saturation only is a natural result in a field that welcomes creation. If one is truly passionate about something, is consistent in following through and becoming the best they can be, results will show and be seen. There are plenty of ways to market the products and plenty of audience that is going to love it. Creativity is used not only to create something like a product, when it comes in to play in the creation of a unique marketing technique, brand presence, organisation and presentation of skills you are offering, it gives everyone a chance to stand out.
The challenge is not the over-saturation of platforms, but the amount of inspiration in the approach to present yourself in this mini-universe. There are numerous platforms where you can share your skills and wait to be found, but there are thousands of more ways you can be proactive in being found, but understanding that your power is in what you offer, not when you are trusted with a task or with the quality of product you promise. Numerous platforms that allow for collaboration and co-creation with link-minded, visionary people. By aligning the tasks assigned to create the vision of desire to the people with similar values and different approaches to get the most perspectives possible, you can get the most out of something that starts as an idea, give it the momentum and structure it needs. All types of people out there are offering to share all types of skills, which gives an opportunity for you and your business to evolve.
The old system of sweating away your time to survive will be present for a long time, but at least we are living through an age where choosing how you make money is less of a luxury choice and is accessible thanks to the vast opportunities and knowledge the internet offers. Starting a side hustle, or turning your hobby into your job will eventually allow you to lead a life full of fulfillment and be free to choose a healthier work-life balance, so crucial to the quality of life. By offering the numerous that come into play in e-commerce, allows anyone to be wherever they want and although harder with the pandemic, this time has actually been beneficial to rethink how we want to live our lives, spend our time and where to invest our energy. Travelling will be back on the list soon enough, meanwhile we have time to restructure and re-direct the course of our lives, to start living our life in a way so that we don't have to wait until the weekend.
The big brands are dominating the demand for the retail market and their power and influence over the industry such as fashion acting as a leverage to get their way with the terms of conditions for the workers in the retailer firms. By having few options but to take the huge orders from the brands, retailer firms are forced to agree to the pay, leading to small wages and little freedom to create better working conditions for the workers. The more small brands and entrepreneurs there are around the world, the more options these retailers will have, meanwhile the awareness and pressure put on the big brands is making them act in a more ethical way. With a gradual improvement of terms and wages, the workers creating the products we see online, will be able to gain access to all internet has to offer - education, access to more jobs, possibility to share the skills acquired with anyone across the world.
The side of e-commerce such as livestream shopping can improve the quality of life. By giving a human-interaction like experience, replacing the need to spend time going to the store, catching up on your social media stars’ lives or scrolling through hundreds of pages the product that suits you. It is helping to start saving time to do other things and spend energy on other things, all the while acting as a short but richer entertainment with special perks.
A creative approach to breathing life into an activity that is not a mere necessity, but a ‘comfort food’, a little holiday, a merry celebration. Shopping online has never been as exciting, intimate, and personalized. To be able to meet the product by seeing it being put to use by who we trust in more than an online description or shop assistant, whose help we most often avoid. The influencers involved in sales, give the customers an ability to have more faith in the quality and value of a product without seeing or trying it themselves.
Going live stream is a matter of knowing how to adapt and adjust your selling strategy, based on the current reaction and mood of the audience. As a brand, what will be directly under your control to prepare beforehand, will be the set-up with the equipment, the host, the knowledge of the products, the order and the discounts they will come with.
Even before the world grinded to a halt, retail shops have been closing their doors. The convenience of online shopping meant that most people were choosing to shop from the comfort of their own homes, instead of venturing to the local high street or by going to the city. It’s a growing trend that we’ve been seeing since online shopping skyrocketed almost a decade ago. The pandemic and lockdowns led to an increase in store closures. In 2020, a lot of retail stores closed indefinitely, showing that keeping business as usual is no longer a possibility. For businesses to grow and continue to strive, they have to adapt to the revolving retail business.
Artificial intelligence is changing our everyday lives, so it’s no surprise that we’re starting to see it popping up in the fashion industry. Thanks to COVID-19, this development has been supercharged and sped up to arrive quicker than most of us expected. While it’s impossible to predict the future, especially where technology is involved, there are a few clear trends that we’re seeing.