Olive Oil is one ingredient we wouldn’t think of putting near cake. That all changed at the start of the pandemic when an olive oil cake went viral on Instagram. While banana bread and sourdough are two recipes that we’ve all experimented with during lockdown, we think the olive oil cake deserves a little more love. Olive oil is an ingredient we all have in our kitchen and it’s universally loved by all foodies. We’re going to tell you the wholesome story about the olive oil cake that went viral on Instagram.
Like most Instagram moments, the Kardashian-Jenner clan were behind the trend going viral. The ‘bomb ass’ olive oil cake is the creation of Liz Roth, who built her ‘Little House Confections’ business off the back of the popularity of her cake. This minimalistic cake is the perfect alternative to a carrot cake or Victoria sponge when you want something simple and delicious without being sweetly sick.
Liz Roth got inspired to sell the olive oil cake while baking with friends. She had spent years perfecting the recipe to find the perfect balance of ingredients to keep it moist for days. The LA-based baker decided to use the inventive cake as a way to make money for charity. Originally, the goal was to raise around $100 by selling 30 cakes. After being out of work due to COVID-19, Roth dedicated her time to testing her olive oil cake recipe.
A friend of Liz Roth’s bought one of the cakes for Kim Kardashian. After Kim posted a photo of it to her Instagram stories, the bakery had over 500 orders come flooding in. The cake was then featured in a Harper’s BAZZAR photoshoot with Laura Harrier, taking centre stage as the main prop.
Everyone from Shay Mitchell to Phoebe Tonkin and the other Kardashian-Jenner sisters have all placed their orders for an olive oil cake.
The popularity of Little House Confections was in part to its exclusivity. There was no physical store, no secret address you could visit. If you wanted one, you had to get lucky. Each olive oil cake is individually wrapped and boxed up to make the cake an experience as much as novelty food item.
A quick scroll through their Instagram feed will show you the simplistic but effective packaging, complete with a handwritten note. As Julie Andrews once sang, “brown paper packages, tied up with string, these are a few of my favourite things”. The packaging even has a clever little olive branch, making this cake the perfect gift.
The olive oil cake is a wholesome story about how an inventive little cake went viral. The bakery now has its own location, with plans to expand their product range outside of the olive oil cake. Every month, Little House Confection gives back to a charity in their local area. We think these cakes are bomb as hell – and we can’t wait to try one ourselves!