April 6, 2021Editorials
Now that you are looking into this exciting opportunity for your brand, it is time to think about how to prepare the audience for your live stream. You will have an audience that joins from seeing your video browsing the platform like Jumble, but you still want to expand awareness further by letting the right audience know this must-not-miss event is coming up. Many of us scrolling through pages and websites will see something we like and tell ourselves we will get it later, we put it into the basket or save it on Instagram. It is crucial your audience remembers this event that is one of its own and marks it with a red glad. Here are some ways you can make sure your audience will put your announcement into the important category:
Announce when you will be live streaming a week or two before. This you can do on all your social media pages and your website. Having chosen a host to lead it, you want to spread a little information on them so the audience can check out their social media and get a better idea of why this will be interesting to watch - it is more than a one way commercial! You can create enticing advertisements in the theme of the future stream, as if sprinkling reminders they will remember. Not being repetitive is key, as it will just become another post they skip.
Get the host to announce themselves as a host of your stream, sharing why live streaming is a fun and worthwhile experience for their fans and discount scavengers. You want them to give their audience an introduction of the theme of the sales, talk about your brand universe and why they believe in it, maybe giving a sneak peak into their favourite items. You don’t want to give away all of the perks they will have while watching it -discounts and prizes, but you want the audience to know it will be there. It might be interesting to do a ‘giveaway’, by choosing 10 people who comment, follow your page and share with friends the announcement of the steaming date, who will win a product or a discount. Email everyone on the subscribers the link a few hours or a day before, not too long before so it doesn’t get lost.
If you have a new collection or new products coming out, spike up excitement by selling it live a month or a few before they get released on the shop. Your audience wants to feel special, the possibility to have what no one else has seen yet will make them feel unique and like they have won a deal. While awareness of live stream selling is rising, it is still not mainstream. That is why when they get something that is still not on the market, they will be not only happy with the product, but with the way they got it. This will have them sharing with all their friends, making them extremely curious. Limited edition pieces is something you can also incorporate into your production and maybe consider selling on live stream only. The deals your audience gets buying live is already an exclusive experience, but what can be more exclusive than being one of the few to manage to buy it, when it is not on the regular e-market? The process of buying on a platform like Jumble is bullet-fast, making regular sales a second process. Imagine the hype the audience feels the second you announce this rare product - just like Supreme, yet without the checkout page processing. A matter of seconds.
Make sure to always change up the discounts, so after the first stream your clients will know to be on their toes for the next one. You can announce different pre-deals, like posting on your social media accounts that 5 viewers will win something. Somebody who shares the stream will have an opportunity to choose on which product they will have a discount when you go live, they will dm you their live selling platform username, you will call them out to give the perk later on. We are all attention and best-deal creatures, make sure to give your audience an opportunity to show themselves and participate not only by watching and asking questions.
The biggest puzzle piece of creation of excitement that captures the interests of your audience is exclusivity. You know how world wide everyone goes crazy on Black Friday, that one special time of the year for retailers, brands and shoppers. That is why we suggest that the same level of accessibility is kept for your live sessions. You are more likely to have the highest sales if your audience looks forward to your event, does not miss it and makes the most of it while there. How often you do it will have an effect on how many of your viewers come back for each one. Making it more often does not mean higher sales.
Lastly, if you choose a specific day of the week and the same time for your weekly stream, you are more likely to engrave that time slot in the memory of each one who comes across your brand. It will become habitual for your viewers to free up time and come online just to see what you will have to offer each time.
Since March 2020, most of us tend to shop via online websites instead of visiting malls. As a result of an increase in traffic in this area, the eCommerce industry has grown exponentially. As this deadly disease spread fast, online eCommerce for retailers. According to Digital Commerce 360, the growth in eCommerce sales in 2019 is expected to shoot up by 30%.
Today Jumble is offering you, dear brands, ideas on how to push forward your online presence to a new level, via livestream. The incredible opportunity to unite more intimately with your audience and get out of the cycle competing for the best advertisement, best feed, best approach to keep your clients attention. The amount of information the social media allows you to access, superficial as it is, competes for the short span of attention of the viewers. On platforms like Jumble, your audience will be eager to stay and share a small moment with you, filled with sensations and gains. Put yourself in the shoes of the client.
Live streaming takes less preparation than filming a professional advertisement. Using a phone with a good camera quality will allow you to stream directly from the streaming platform like Jumble. You will need to make sure it’s positioning grabs a good angle that will allow you to move around within it, or put it into a stabilizing tripod/selfie-stick.
A creative approach to breathing life into an activity that is not a mere necessity, but a ‘comfort food’, a little holiday, a merry celebration. Shopping online has never been as exciting, intimate, and personalized. To be able to meet the product by seeing it being put to use by who we trust in more than an online description or shop assistant, whose help we most often avoid. The influencers involved in sales, give the customers an ability to have more faith in the quality and value of a product without seeing or trying it themselves.
To get into this sky-rocketing side of e-commerce is becoming a must-do for every brand. For numerous reasons, it is becoming a way to boost you following, push your products forward in a unique and enticing way. It is much easier to live stream than to create an advertisement video and has a much more powerful effect and advantages for all three parties involved in the process. Platforms like Jumble are taking off a lot of pressure from brands, in regards to marketing, shipping, selling process and awareness creation.
Livestream shopping is a new popular trend that allows customers to find out more about their favourite brands, ask questions, and the option to buy items straight from the Livestream. It also offers customers a more engaging experience than simply clicking and loading a virtual shopping cart. Livestream shopping takes advantage of social media's natural interactivity. Comments flash through the screen as audiences tune in.