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How to Start Livestream Selling ?

May 24, 2021

Editorials

How to Start Livestream Selling ?

If you are a brand, realize the importance of livestream selling, and want to get started, this article is for you.
The fact that eCommerce giants have started their livestream selling platforms tells us that the trend is heading upwards.
Brands can use the power of live video to get more customers and increase the lifetime value of the existing ones.
So, if you haven’t jumped on the bandwagon of livestream selling yet, now would be the time.
In this article, we’ll be discussing how you can start livestream selling as a brand.
Let’s get into the details.

Why is Livestream Important for Your Brand?

Video marketing is probably the most effective form of marketing as you can better deliver your brand message to your audience with it.
Plus, it’s engaging and easy to consume. Livestreams are even more engaging and let you communicate with the target customer effectively.
And, because livestreaming enables the host to bond with the audience, it improves the brand loyalty and customer base.
Moreover, it’s easier to go live than craft an advertisement video for your products. And, with eCommerce giants doing livestream selling effectively, it’s about time you get in on the action as well.
Let’s see how you can leverage livestreaming to sell as a brand.

How to Start Livestream Selling as a Brand?


There isn’t much that you’d need to start a livestream for your brand. You’ll need the equipment that you can rely on, a suitable host, and strategies that can bring you conversions.

Promote Your Livestream


One of the first things you need to focus on is promoting your livestream on different platforms so that more prospects can join in.
If you have a social media audience, tell them when you’re going live and schedule your livestream.  
You can also open registrations and collect emails from people that are genuinely interested in watching your livestreams.
Send a reminder to them just before going live.
An effective way to get the right people to register is through social media ads. Facebook ads platform allows brands to focus their ads on a specific group of people with specific traits and demographics.

You can create a Facebook opt-in form and put it in front of a specific demographic. This way, you not only get them to sign up for your livestream, but you also get more leads for your business.

Create a Content Plan


While livestreams don’t require you to be stiff with content, you still need to plan your content to make it impactful.
Assign a topic to your livestream and stick to it. Your livestreams should be engaging, lively, and not boring. Otherwise, you might lose the hard-earned viewers in no time.
Moreover, have a question-and-answer session at the end of the livestreams to let prospects interact with the host.
Live interaction will help your audience understand your products better, improving the chance of their conversion.

Use the Right Equipment and Software


Your livestream tools play a vital role in making it effective. The video and audio quality should be up-to-the-mark to keep the audience hooked.
After all, it’s your brand’s reputation that’s at stake. You don’t want your first impression to be a bad one.
Use a high-quality mic, camera, laptop, and other equipment to make sure everything goes professionally.
There are software that can help you do livestreams without hassle.
Using reliable and effective livestream software like Jumble.tv, you can overlay branding graphics and have full control over your brand representation.

Find the Right Host


If you don’t intend to get in front of the camera, you’d have to hunt for the right host or influencer for your livestreams.
Finding a host is easy but landing on the right one can be a little tricky.
You want the host to interact with the audience and present your products in a lively and engaging way.
Ask the audience if they have any questions about the products and address them effectively. Showing the products in action can also make the buying decision of the audience easier.
If you are using an already-established influencer in your industry, you’ll be able to leverage their audience.
Social media users tend to trust the people they follow. So, micro-influencers are a great way of attracting the right audience to your livestreams and generate sales as a brand.

Leverage FOMO (Fear of missing out)


As a brand that wants to attract sales, you can use the power of FOMO. Offer something only until the end of the livestream.  
If your offer is attractive enough, prospects will want to claim it right there and then.

Analyze Your Performance and Keep Improving


You can devise a perfect strategy, but there will always be room for improvement. So, it’s important to have a critical eye on your progress as a brand.
Analyze your strategies, identify the loopholes, and don’t hesitate to make necessary tweaks.
Your livestream engagement rate, conversions, viewer count growth, and rate of return (ROI) are important metrics to look out for.
Even better, ask your audience if they want anything extra from your livestreams. Answer their questions even after the livestream has ended.
Some of them may not be able to join the livestream or prefer watching it as a video. Keep your livestreams as videos and try to interact with the comments as much as you can.

Final Thoughts


As eCommerce expands, businesses are coming up with new and effective ways to sell their products online.
Livestream shopping is one of those impactful ways brands can connect with their audiences and build awareness.
It’s more intimate and allows you to better present your products. Prospects can interact with the host and get their queries addressed.
This enables you to provide the necessary peace of mind that your potential customers might need before going through with a purchase.
If you are thinking about starting a livestream to increase brand awareness and sales, Jumble.tv is the platform for you.
With Jumble’s livestream software, you’ll just have to focus on creating effective content. The rest will be taken care of by the platform.

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