To get into this sky-rocketing side of e-commerce is becoming a must-do for every brand. For numerous reasons, it is becoming a way to boost you following, push your products forward in a unique and enticing way. It is much easier to live stream than to create an advertisement video and has a much more powerful effect and advantages for all three parties involved in the process. Platforms like Jumble are taking off a lot of pressure from brands, in regards to marketing, shipping, selling process and awareness creation. The opportunities are calling for you to join, here is how you could start:
Understand your possibilities with live streaming
Primarily, the audience will gain richer information about your products and all your brand stands for, by receiving it from an authentic, real person. Having a host in the form of an influencer, gives you a strong chance to create a deeper relationship with your clients, understand them better and appease to them through empathetic engagement. They are still behind the screens from your brand, but as close as it gets to human interaction and trial of the product with a comforting privacy. A real personality with their native fans is a stronger marketing impact than advertisement alone. Most importantly, you will not only show your products, but help the clients meet them, by showing whatever you are selling, from different angles, in action, or the showing the effect it brings. There are endless ways to go about the actual process of the streaming, all the more a reason to think about the impact that can make on an audience that has seen just about all.
Strategizing your performance
Questions to ponder on: What message do you want to convey? How can you get to know your viewers better, apart from the statistics you get from your engagement analytics trackers? How can you create a more exciting experience for your audience? How long will each product take, which one’s will have a discount? What types of special offers - gifts, testers, how would they be gained? Engagement, authenticity and transparency would be very important factors to develop. By presenting your product and not only talking about it, but showing it used, tried out and straight away responding to the upcoming questions, will create a two-way connection and is likely to keep your audience’s attention for longer.
How do you choose a host for your live stream?
If you choose an influencer to present your products, you will benefit from them adding their audience to your subscribers, and having a personality used to being in a spotlight. You will still have to work together to organize the way you want it presented, what should be emphasized and how long each product will get attention for. They will have to have had a real experience with the product, to give authentic and honest responses that the buyers will trust. After all, they will be representing your brand and the reputation it has.
4. Before the Livestream, you have to have all of your future audience aware of this event. It is important to not only rely on the platforms you are using to spread your Live to potential customers. You can notify your subscribers in different ways, offer sneak peeks into products that were chosen to be sold, different discounts you can win and of course, the host, which will be an opportunity to excite them and save the date.
Practice and learn from the experience.
As each Live will be different, you will get used to having made mistakes and understanding what you can do better and in a more fascinating way. The unpredictability of each event will leave room for more creativity in the next one, which in the end, will only make your audience understand what or who, is behind the product a lot better.