March 18, 2021Editorials
To get into this sky-rocketing side of e-commerce is becoming a must-do for every brand. For numerous reasons, it is becoming a way to boost you following, push your products forward in a unique and enticing way. It is much easier to live stream than to create an advertisement video and has a much more powerful effect and advantages for all three parties involved in the process. Platforms like Jumble are taking off a lot of pressure from brands, in regards to marketing, shipping, selling process and awareness creation. The opportunities are calling for you to join, here is how you could start:
Primarily, the audience will gain richer information about your products and all your brand stands for, by receiving it from an authentic, real person. Having a host in the form of an influencer, gives you a strong chance to create a deeper relationship with your clients, understand them better and appease to them through empathetic engagement. They are still behind the screens from your brand, but as close as it gets to human interaction and trial of the product with a comforting privacy. A real personality with their native fans is a stronger marketing impact than advertisement alone. Most importantly, you will not only show your products, but help the clients meet them, by showing whatever you are selling, from different angles, in action, or the showing the effect it brings. There are endless ways to go about the actual process of the streaming, all the more a reason to think about the impact that can make on an audience that has seen just about all.
Questions to ponder on: What message do you want to convey? How can you get to know your viewers better, apart from the statistics you get from your engagement analytics trackers? How can you create a more exciting experience for your audience? How long will each product take, which one’s will have a discount? What types of special offers - gifts, testers, how would they be gained? Engagement, authenticity and transparency would be very important factors to develop. By presenting your product and not only talking about it, but showing it used, tried out and straight away responding to the upcoming questions, will create a two-way connection and is likely to keep your audience’s attention for longer.
If you choose an influencer to present your products, you will benefit from them adding their audience to your subscribers, and having a personality used to being in a spotlight. You will still have to work together to organize the way you want it presented, what should be emphasized and how long each product will get attention for. They will have to have had a real experience with the product, to give authentic and honest responses that the buyers will trust. After all, they will be representing your brand and the reputation it has.
4. Before the Livestream, you have to have all of your future audience aware of this event. It is important to not only rely on the platforms you are using to spread your Live to potential customers. You can notify your subscribers in different ways, offer sneak peeks into products that were chosen to be sold, different discounts you can win and of course, the host, which will be an opportunity to excite them and save the date.
As each Live will be different, you will get used to having made mistakes and understanding what you can do better and in a more fascinating way. The unpredictability of each event will leave room for more creativity in the next one, which in the end, will only make your audience understand what or who, is behind the product a lot better.
Since March 2020, most of us tend to shop via online websites instead of visiting malls. As a result of an increase in traffic in this area, the eCommerce industry has grown exponentially. As this deadly disease spread fast, online eCommerce for retailers. According to Digital Commerce 360, the growth in eCommerce sales in 2019 is expected to shoot up by 30%.
Today Jumble is offering you, dear brands, ideas on how to push forward your online presence to a new level, via livestream. The incredible opportunity to unite more intimately with your audience and get out of the cycle competing for the best advertisement, best feed, best approach to keep your clients attention. The amount of information the social media allows you to access, superficial as it is, competes for the short span of attention of the viewers. On platforms like Jumble, your audience will be eager to stay and share a small moment with you, filled with sensations and gains. Put yourself in the shoes of the client.
A creative approach to breathing life into an activity that is not a mere necessity, but a ‘comfort food’, a little holiday, a merry celebration. Shopping online has never been as exciting, intimate, and personalized. To be able to meet the product by seeing it being put to use by who we trust in more than an online description or shop assistant, whose help we most often avoid. The influencers involved in sales, give the customers an ability to have more faith in the quality and value of a product without seeing or trying it themselves.
Livestreaming is the latest evolution of online marketing. China is dominating the livestreaming market. Brands in China made over $136 billion in 2020 using livestreaming alone. Imagine the potential that it could bring to your brand. It is a natural continuation from the days of YouTube videos and Instagram posts. A key aspect of livestreaming is the use of influencers and celebrities who can bring their followers and audience to your live stream to tune into your event in real-time.
Livestream shopping is a new popular trend that allows customers to find out more about their favourite brands, ask questions, and the option to buy items straight from the Livestream. It also offers customers a more engaging experience than simply clicking and loading a virtual shopping cart. Livestream shopping takes advantage of social media's natural interactivity. Comments flash through the screen as audiences tune in.