September 29, 2021
NewsWhile YouTube serves its purpose, no one wants to go through 3 hours of footage from beauty vloggers in the hopes of good product recommendations or the latest TikTok makeup hacks. Sometimes, you want to go back to basic with easy to watch content that is short and sweet. While we’ll never let go of our favourite makeup YouTubers – their content isn’t what we need or want on a day-to-day basis.
That’s where your Instagram feed comes in.
When you’re deciding who to follow on Instagram, it’s easy to get all caught up in influencers and celebrities. It’s likely that you’re overlooking the makeup brands and stores that you shop from and whose products you love. Every makeup brand has their own way of producing and posting social media content. Some focus solely on promoting their products, while others incorporate pop cultural references and have more of a narrative to their marketing.
Some will post organic content created by fans and influencers, while others will focus solely on professional makeup looks created by the brand or on photoshoots. What we love about following beauty brands is that they’ll add a mixture of product releases, recommendations, and tutorials to your feed to shake it up.
If you’re looking for engaging and educational makeup content, look no further. These are the 4 beauty Instagram accounts you need to be following ASAP. Quick. Go and grab your phone – you’ll be looking up their profiles and hitting the ‘follow’ button right away. Trust me. Your makeup routine will thank you for following them.
If you’ve not heard of ABH, who even are you? They have almost 20million followers on social media and are amongst the most popular contemporary beauty brands of all time. If you’re looking to up your brow game, Anastasia Beverly Hills is the perfect place to start.
ABH is the number one brow brand in the United States and uses their social media platform to share product features and tutorials from influencers and professional makeup artists to help you incorporate the ABH product line into your everyday routine.
One of the OG beauty influencers that is still posting tutorial videos is Nikkie. Her micro-tutorials tell you everything you need know to learn the tricks of the trade. Think of applying liquid lipstick, perfecting the art of contouring, and the easiest way to do a winged eyeliner look.
She even worked as a host for Eurovision 2021 and is famous for teaching a whole generation of young people how to do their makeup. Follow Nikkie and bring your makeup game to the next level.
Another OG beauty influencer turned brand owner is Jaclyn Hill. From her Morphe palette days to the launch of her own product range, Jaclyn has seen it all. She’s known for adding an elevated edge to everything she does – whether it’s with a bold eyeshadow or a pair of studded Louboutins.
With over 6.6 million followers on Instagram, Jaclyn shares a mixture of luxury fashion with iconic makeup looks that will make you want to try something new.
We hope these ten beauty accounts inspire you to try something new, experiment with trends, and have fun with your makeup. If you’re feeling disheartened, don’t forget that makeup is art. It takes time – and a lot of patience – to master to art of applying makeup.
Okay, so we’re kind of cheating. While Patrick is an influencer, he’s also launched numerous products and collaborations. With over 4.2 million Instagram followers, you’ll be in safe hands with Patrick. He’ll have you reaching for your liquid liner to create a perfectly winged liner look.
Patrick promotes the idea that “makeup is a onesize fits all” mentality. Appropriately, his makeup brand is called ‘onesize’ and available at Sephora and through the brand’s official website.
Best of all – you’ll get random posts of him impersonating Whitney Houston, in between swatches of the latest product releases. We take that as a win-win!
Who are your favourite beauty accounts to follow on Instagram? Let us know in the comments below!
Makeup is a form of living art. Whether it’s attempting to apply false eyelashes or nailing the art of the perfect winged eyeliner, everyone has felt frustrated by makeup at one time or another. It’s easy to feel overwhelmed by the ever changing trends (thanks TikTok), new techniques and products that seem to be popping up on social media every time we log onto our feed.
Pro-tip; never go scrolling through Instagram while you’re hungry. Even if you don’t consider yourself an amateur chef, we all have a few favourite foodie Instagram accounts that we look to look at for inspiration. Some of the food is so good we wish we could reach into our phone screens and take a bite. With most restaurants still closed thanks to the pandemic, our Instagram feed is the nearest thing we’re getting to exotic food anytime soon. We’re rounding up a couple of must-follow foodie accounts. You can thank us later!
For better or worse, Zoom has become a fixture in our day-to-day lives at least for the foreseeable future. This puts us in a weird position because on one hand, we are at home lounging around all day and the last thing we feel like doing is putting on makeup.
Unless you have the bank balance of the Hadid sisters or a Kardashian-Jenner, it’s likely that you’re not splurging on a new closet every season. Instead of buying dozens of pieces, you can focus your shopping list on a few versatile pieces that will elevate any outfit. These pieces can help you build a capsule wardrobe and turn even a casual work from home look into an elevated outfit. Open the note section of your phone and start jotting down these must-have pieces for your 2021 closet.
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