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Interesting content ideas for the livestream show

June 3, 2021

Editorials

Interesting content ideas for the livestream show

Livestream is a great way to keep prospects in touch with your brand. Plus, showcasing a product on livestream is always more effective than conventional eCommerce shopping.
But, if you want to strengthen your relationship with your audience and stand out from the crowd, you need to offer something more than that.  
Come up with fun and creative ways to engage with your audience and form a more personal connection with them.
This will eventually lead to more trust and, in turn, conversions,
Let’s discuss some fun livestream ideas for brands.

Show Products in Action


If your products need a detailed demonstration, you can do that on livestreams. For instance, if you are selling clothes, you can hire models and have them try the clothes on.  
The audience will be able to see the fitting, stitching, and other features in action. This can not only make your livestreams livelier, but it can also improve your sales.

Take Your viewers on a Virtual Tour


To form a personal bond with your audience, you can create a vlog where you show them the surrounding areas of your company.
If you have a warehouse of products that you are trying to sell to them, offering them a sneak peek into it can also help.
You can also show them around your studio where you create your livestreams.

Host an Informational Session


One of the most effective ways to provide value to your audience is by teaching them something they want to learn.
Free and live informative sessions can help you stand out from your competition and establish yourself as an expert in the industry.
You can also give your audience an in-depth understanding of your services or products. This will eventually lead to more sales for your brand.
And, by livestreaming, you are adding more authenticity and value. For instance, you can ask your audience to ask questions related to your products or anything they want to know and answer them there and then.
This way, your audience will be more engaged as compared to a recorded session.

Show Behind-the-scenes Action


Give your audience a behind-the-scenes look. This will help you form a deeper connection with your audience.
Think about what your audience would find interesting. For instance, you can show them how your products are packed or made.
A livestream isn’t polished content. When you present your products in this raw format, your brand appears authentic.
If your products go through a manufacturing line, show your audience each step with demonstrations. This would keep them hooked to your livestreams.

Host a Question & Answer Session


Another way to add value is by hosting a live question & answers session with your audience. They might have questions about your brand.
You can tell them your brand story and the challenges you went through initially. This will create an emotional bond with your audience, which is great for brand loyalty.

Host a Product Launch


If you are launching a new product, what you can do is, host a livestream and tell your audience about the new launch.
This will create hype about your new product as more and more people will join in due to engagement.
Alternatively, you can host a livestream where you tell everything about your new product in detail. This could be a live question and answer session for that product.

Host a Contest


You can also engage your audience by hosting a contest occasionally. This way, you can market your products by giving away some of them for free.
Who isn’t attracted to free stuff, right? Some good examples of contests are “pick a number”, “spin the wheel”, and a lottery.
No one would be at the losing end. It would be a win-win for both.

Play a Game


Humanizing your brand is one of the most effective ways to build a loyal following. Sharing a livestream with your audience where your team members play a game will do the trick.  
Play a game with one of your colleagues and interact with your viewers as well.

Do a Suggestion Livestream


Another fun and productive livestream idea would be to put your brand out in the open and ask for suggestions from customers.  
You won’t have to do much in this case. Your audience will come up with suggestions and improvements; you’d just have to take their advice.
This way, you’ll not only get better as a brand, but you’ll also tell your customers that you care about them.

Arrange Interviews


Interviewing someone that your audience likes are a great way to pique their interests. You can get questions from your audience that they would like to ask the interviewee.
If you interview a celebrity, you’ll be attracting his/her fans to your brand in a fun way. You can expand your brand’s reach substantially using this method.

Broadcast Live Events


Another fun and impactful livestream idea is broadcasting live events. This can not only portray your brand as a recognized one but also expand your reach.

Final Thoughts


Livestreaming for the sake of shopping is great, but your audience needs a little bit more from you. You can offer them by coming up with fun livestream ideas.
The fun livestream ideas for brands discussed in this article shouldn’t be difficult to implement. You won’t probably need anything other than the usual livestream resources.
Plus, with these fun livestream ideas for brands, you’ll provide more value to your audience, strengthening your relationship with them.
Brands that focus on adding value more than selling end up selling more than their competitors.
If you think you are ready to offer fun livestreams to your audience, get started with Jumble.tv’s excellent livestream software now.

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