September 16, 2021News
The future is here. You may have heard of Forbes’ iconic “30 under 30” or “power lists”. We thought it was time to turn our attention to the next-generation of influencers, entrepreneurs, and leaders who are changing the industry from the inside. These Gen-Zers are fighting everything from the patriarchy to climate change and fast fashion.
What makes these Gen-Zers unique is their ability to leverage social media to promote their causes, calling out injustice, and uniting us all behind their campaigns. While Millennials and even baby boomers are familiar with social media, Gen-Z were the first generation to grow up with digital technology in their everyday life.
As Gen-Zers are under 24, most of them don’t get the create that they deserve. Power lists often overlook them, and they don’t get the praise that they should have.
We’re rounding up the most influential Gen-Zers who are using their social media platforms to rally us all around their causes. Each of them is an advocate and visionary in their own right, whether it’s promoting the dangers of climate change or bringing attention to the struggles of the trans community.
Perhaps the most famous member of Gen Z, Greta Thunberg is a climate change activist with Asperger’s that is regularly in the headlines for her revolutionary work. She first hit the news after starting her school climate strike in 2018, inspiring thousands of other children and teenagers to join her every Friday.
Even though she’s only a teenager, Greta has stood up on the world stage, engaged with international leaders, and even been nominated three times for the Nobel Peace Prize. You’ll regularly see Greta on the news as the ‘face’ of the Gen Z climate change coalition, working with organisations such as the United Nations to fuel change.
You can stay up to date with Greta’s work through her Instagram page, where she has over 12 million followers.
Even if you don’t think you know her, the chances are that you’ve seen Emma on your TV screen. They’re one of the most well-known advocates for gun reform in the United States after surviving the Stoneman Douglas shooting in Florida in 2019. Emma – who uses they/them pronouns - was at the forefront of the ‘March for Our Lives’ movement, speaking in front of millions of people during the march on Washington.
One of their most well-known anti-gun speeches went viral on social media when they said that “we are going to be the kids you read about in textbooks”, promising to advocate for a change in gun regulations to prevent another school shooting.
You can follow Emma on Instagram at @emmawise18.
One of our favourite influencers is Georgia, who has over 700k subscribers on her YouTube page. She’s used her platform as an opportunity to speak out on societal stereotypes around disability, creating content that promotes body confidence. You’ll find the usual influencer content of shopping hauls and skincare routine, offering something for everyone.
Georgia appeared on the British TV show ‘This Morning’ in 2020, opening up about her life in a wheelchair and how it has boosted her confidence.
You can join Georgia’s 200k+ followers by following her on Instagram.
If you’re a member of Gen Z or know someone who is, you’ll be familiar with the various campaigns to end period poverty. Amika rose to popularity after launching her campaign to offer free period products for women and girl. After launching her campaign at just 17, Amika has become one of the most well-known figures within the movement to end period poverty.
Her not-for-profit group ‘Free Periods’ was launched in 2017, campaigning for women in need to have access to free period products. 2021 has seen the release of her first book ‘Make It Happen: How to Be an Activist’ that promotes itself as the handbook on activism.
You can follow Amika’s fight to end period poverty through her Twitter page.
Mikaela is a Global Citizen Prize nominee and a climate justice activist, all while being a medical student. She has more than 114k followers on Instagram, using her platform to campaign on issues like migrants rights, climate change, and opposing white supremacy. She recently visited 10 Downing Street to oppose the planned development of ‘Cambo field’ a new oil development.
You can find out more about Mikaela’s activism by following her Instagram page.
Who would you put on your Gen Z power list? Is there anyone we missed? Let us know in the comments below!
When we’re in need of inspiration, we always turn to our favourite influencers. While you might think of influencers as being people trying to sell you a product, they can also be people who advocate for a type of lifestyle. Meet sustainability influencers.
Sustainability is one of the hottest topics in the beauty industry right now. While we often look at our beauty routine as a part of our wellness and self-care routine – giving us an instant mood boost – there’s more to it than meets the eye. The only way we can prevent climate change and create a better future for our planet is by changing our daily routine to become more sustainable.
We’re all becoming more aware of the damage that the fast industry is going to our environment. Slowly but surely both the industry and consumers are taking small steps to change their behaviours and undertake more sustainable practices. Deciding to become more environmentally friendly doesn’t mean you have to suddenly stop shopping all together. We have five easy tips you can incorporate into your lifestyle so that you can keep enjoying fashion without feeling guilty about your environmental footprint.
We’ve all bought a last-minute gift that we know the person isn’t going to use for long. Whether it’s grabbing a novelty gift or something that will go out of style within a season, we’ve all been guilty of choosing a less than sustainable gift. When you think of how often you’re buying gifts – between Christmas, birthdays, graduations, engagements, baby showers. These are just a few examples of the events where you’re buying someone else a gift. Often, we leave our gift buying to the last-minute and end up regretting it.