November 24, 2021
NewsTikTok is our go-to source for inspiration, especially when it comes to makeup. While we love to sit back and watch a full-length YouTube video, TikTok is a different experience. You come across products that you never knew you needed, with quickfire tutorials and hauls showing you the latest beauty releases.
Just like Instagram, TikTok is no strange to beauty influencers. In fact, it’s given us a new generation of makeup influencers who have grown their online following solely off the video sharing app. We’re taking a look at the most influential makeup TikTokers to let you know which ones are worth following. These are the creatives that are leading the way and changing the beauty industry every day.
If you’ve ever been on TikTok, then the chances are that you’ve seen Abby Roberts. This British makeup artist is one of the most famous users on the platform. She credits her success with makeup on watching YouTube influencers like Jaclyn Hill and NikkieTutorials to teach her the basics.
Abby is known for her dramatic makeup looks, everchanging hair colour, and brand collaborations. Her videos regularly get over one views, often showing her creating some of the app’s most popular makeup trends.
This Brazilian beauty influencer is famous for her transformation tutorials, in amongst sharing content of her husband and son. She has 18.1 million followers and over 300 million likes on her TikTok page. Her makeup tutorials are filmed in ways that incorporate the latest filming trends on the app, keeping her content fresh and original. Mari is the perfect TikToker to follow if you love a wearable makeup look that you can style for day or night.
One of our favourite beauty influencers on TikTok is @glamzilla. She’s always sharing the latest product launches and beauty hacks, making her a must-follow if you want to stay ahead of the beauty news. Stephanie Valentine is an Ontario-based professional makeup artist known for her bold and fearless body positivity.
Mikayla is the sweetheart of the TikTok beauty community and an influencer who has grown with the platform. The 23-year-old is known for trying the latest beauty releases and makeup hacks. She offers flawless makeup tutorials, alongside candid reviews, and personal videos. Mikayla started on TikTok in March 2020 after she lost her job at Ulta due to the pandemic. Her first video blew up and the rest is history.
Danielle is a so-called “makeup guru wannabe” with over 1.7 million followers. She’s always ahead of the trends with her beauty tutorials, offering a mixture of wearable looks with statement styles. You’ll find a mixture of beauty and skincare content, alongside dramatic ‘TikTok’ makeup. We’re obsessed with her recent Black Swan series for Halloween 2021.
Michelle Phan was one of the original beauty influencers on YouTube. The influencer was one of the first to experience commercial success and took a break from YouTube before returning to social media, including TikTok. She primarily uses the platform to promote her EM Cosmetics beauty brand, with her signature calm and tranquillity.
TikTok is our favourite place to go when we’re in need of beauty inspiration. With its short videos, TikTok offers everything that you need – from tutorials to product reviews and hacks. These are just eight of our favourite beauty TikTokers, but the list could be endless.
Although Hyram focuses primarily on skincare, his TikTok account is a must-have for any beauty enthusiast. He’s one of the leading skincare influencers on the internet and is praised for educating a generation of beauty followers on how to understand skincare and the importance of specific ingredients. Your beauty routine starts with your skincare, meaning that you need to up your skincare game to the same level as your makeup routine.
Eden is the unofficial big sister of TikTok. Her videos include a mixture of beauty content, on-trend sounds, and self-help videos where her goal is simply to make you break a smile. She’s an influencer you want to follow if you want a balance between real life and beauty content. She’s real, genuine, and offers killer makeup looks.
TikTok is where we all go for the latest trend. The video sharing app experienced a turbo charge of growth during the pandemic, going from a niche platform to the app that is calling the shots for every trend. It’s YouTube for the next-generation of wannabe makeup artists and beauty enthusiasts. Gen Z are everywhere you look on the app, bringing in new trends and genius makeup hacks that we never knew we needed.
If you’re heading out to a nightclub or a friend’s Halloween party, these are the makeup looks that everyone will be talking about. Forget ‘hot girl summer’. It’s ‘hot girl Halloween’. If there’s any time of the year that you can go all-out with your makeup, it’s Halloween. These are our favourite Halloween makeup trends courtesy of TikTok.
TikTok is quickly becoming our go-to destination for makeup hacks and tutorials. If you’ve always struggled with contouring, you’re in luck with the latest viral makeup trend from TikTok. The ‘face-lift’ hack is at the centre of the soft glam makeup look. The beauty of this makeup trend is that anyone can give it a go with products that they’ll already have in their makeup bag.
Healthy, glowing, supple, hydrated skin is definitely the new black! As your body’s largest organ, it is important that you give your skin that extra special TLC and pay attention to the kinds of products you’re using. All through 2021, women (and men) took their skincare into their own hands (literally) and the results have been amazing. We are definitely entering 2022 on a skincare high and thankfully, the trends emerging this year are some that we can definitely get behind!
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