November 17, 2021
NewsFirst it was blogs. Then Youtube came around. Instagram has had its day. Now, it’s TikTok’s time to shine. While it took us a little while to warm up to the app, it’s now our ride or die. The app has a growing international audience and is quickly becoming the most popular social media app in the world. Every fashion influencer and celebrity are finding their way to the viral video-sharing app.
Whether it’s posting their latest handbag unboxing, behind the scenes at Fashion Week, or a classic #OOTD, the fashion community on TikTok is thriving. While we love TikTok, it can be difficult to navigate and find specific accounts. We mainly rely on the algorithm to give us the content that we want to see.
We’re sharing the 10 fashion TikTokers that you need to be following. They’re always one step ahead of the curve, defining trends, and making us fall head over heels for their latest outfits. Whether you’re a fashion veteran or a newbie to TikTok, you’re guaranteed to find someone new on our list.
Meet French couple Isabella Chaput and Nelson Tiberghien – otherwise known as ‘Young Emperors’. The multi-talented couple are creative directors and performing artists. Officially repped by The Society Management, the couple is known for their matching outfits.
With almost 500k followers on Instagram, Ellen V Lora is building her following on TikTok. Ellen – also known as EVL – is a vlogger based in Los Angeles. Her distinctive style aesthetic is dark edge meets feminine dressing.
Known on TikTok as @the.navarose, Nava is one of the most popular streetwear fashion accounts on TikTok. She’s known for her grassroots streetwear and has amassed a following of over 5.5 million on the video-sharing app. Her bio describes her as a “girl with too many clothes”. Nava stands out for her quirky videos, featuring everything from Harry Potter-inspired fashion to looks that take their inspiration from BTS and even emojis
Pop culture fashion is getting bigger than ever. We’re always seeing trends inspirated by TV shows and films, whether it’s Bridgerton dresses or Black Widow earrings. Janice is a must-follow for fans of pop culture or those want to keep their finger on the fashion pulse.
She’s a TikTok influencer who takes her inspiration from the world of fictional characters, whether it’s The Queen’s Gambit or Disney princesses. If you want fun and quirky fashion, Janice is a must-follow. She was described by Harper’s Bazaar as one of the ‘it girls of TikTok’ and often features her mum in her videos.
Do you remember the days when everyone posted their #OOTD? Keri Fey reminds us of the good old days with her fashion TikTok account. Based in New York, she encapsulates the casual New York chic. Amongst her fashion and beauty videos, you’ll find celebrity-inspired tutorials and educational videos on how to style the latest must-have pieces. Keri is known for her extensive shoe collection and minimalistic fashion.
We love following Brittany for her luxury fashion content and family-focused videos. Amongst her TikToks of attending fashion week shows, you’ll see videos of her with her two daughters and husband. She’s known for her matching outfits with her teenage daughters and always on-trend videos. With 4.3 million followers on TikTok, Brittany is one of the leading fashion influencers on the platform.
Denise is the founder of the #stylenotsize movement on TikTok, promoting body positivity. Her content focuses on showing videos of two women wearing the same outfit with different body types. We love to follow her for countless outfit inspiration with ideas that work for every body type. If you need body positivity on your feed, Denise is a must-follow TikToker. Denise has 3.5 million followers on TikTok and has us all wanting to match our outfits with our BFFs.
Deanna is the big sister of TikTok. She’s famous for her #OOTD posts – otherwise known as her “ootadah”. Her speeches sound like an inner monologue that is guaranteed to make you feel confident the next time you’re in front of the mirror. Deanna is the hype woman of fashion TikTok and will always have you leaving her videos with a simple on your face.
She’s one of the few fashion TikTokers who isn’t obsessed about perfection. She once famously wore a dress the ‘wrong’ way and owned up to it, before uploading another video showing how the dress was meant to be worn.
Who is your favourite fashion TikToker to follow? Let us know in the comments below!
We’re sharing what some of TikTok’s biggest fashion influencers have worn to recent fashion weeks. It gives you an idea of their personal style and the brands that they work with. During Fashion Week, influencers want to grab the attention of the camera and boost their profile online and across the fashion industry.
TikTok is an app most of us swore to stay away from before the pandemic. A lot can change in a year. It’s now an app we look at before even checking out Instagram or Twitter. The app, which is dominated by Generation Z and Millennials, has come to dominate the fashion trends. Who would have thought the app would have the power to cancel skinny jeans? We’re rounding up a few of our favorite fashion trends from TikTok that everyone is obsessed with.
Is the reign of LinkedIn about to come to an end? It may have found a competitor in the most unlikely of places. When it comes to TikTok, most of us see it as an alternative to Instagram and any other social media platform that focuses on short videos that can go viral overnight. It’s not just Instagram that has to be worried about losing its popularity to TikTok, LinkedIn has to be worried as well.
While YouTube serves its purpose, no one wants to go through 3 hours of footage from beauty vloggers in the hopes of good product recommendations or the latest TikTok makeup hacks. Sometimes, you want to go back to basic with easy to watch content that is short and sweet. While we’ll never let go of our favourite makeup YouTubers – their content isn’t what we need or want on a day-to-day basis.
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