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The 10 Sustainability Influencers You Need to Follow

September 10, 2021

News

The 10 Sustainability Influencers You Need to Follow

When we’re in need of inspiration, we always turn to our favourite influencers. While you might think of influencers as being people trying to sell you a product, they can also be people who advocate for a type of lifestyle. Meet sustainability influencers.

They’re your online gurus in the art of sustainability, helping you to understand the often complex reality of the lifestyle. If you’re not sure where to start with sustainability or how to incorporate it into your lifestyle, these influencers are the best place to start.

One reason why we turn to influencers is that they can make a topic more personal and relatable. It’s easy to think that becoming sustainable means that you have to miss out on all the best things in life or spend all your time trying to find alternatives to plastic.

Sustainability influencers will teach you tips and tricks on how to easily incorporate more sustainable practices into your daily routine. They’ll also teach you the idea that some of the smallest changes can make the biggest impact.

When their posts come up on your feed, it helps to keep the importance of sustainability at the front of your mind. It also acts as a wake-up call amongst the hundreds of posts telling you that you need a new fast fashion dress or promoting a plastic product that is destined to end up on land-fill.

Whether you want to be educated or entertained, sustainability influencers have something to offer anyone who is interested in adopting a more sustainable lifestyle. Sometimes, you need a little helping hand along the way – which is where influencers come in. You can put your social media to good use by helping these influencers boost and amplify their message of sustainability to a larger audience to help make meaningful change to protect our planet.

Whether you already follow sustainable influencers or want to find out more about the lifestyle, we’re rounding up 10 people that you need to be following. Each of them adds a personal touch to the idea of sustainability, helping to educate you with tips and tricks that will expand your horizons and encourage you to create a more earth-friendly lifestyle.

It’s easy to think that every influencer is obsessed with their follower count, buying designer handbags, or jetting off on luxury holidays. These 10 sustainability influencers are down-to-earth and friendly, opening up the world of sustainability to everyone. Here are the ten sustainable influencers that you need to be following:

Leah Thomas @greengirlleah


Leah Thomas is an environmentalist with a creative flair. She’s a writer and the founder of the @intersectinalenvironmentalist movement on social media. The platform acts as a resource hub for anyone new to the sustainability movement or who wants to find out more about the intersection between social and environmental justice. If you want to learn something new and be educated online through engaging content, Leah is your new Insta bestie.


With over 220k followers, Leah is a self-entitled ‘climate optimist’, who promotes the idea of making progress as being better than perfection. Her sustainable living lessons will help you feel welcomed into the community and allow you to grow and develop on your journey towards an eco-friendlier life.

Immy Lucas - @sustainably_vegan


Immy Lucas is a video creator who describes herself as a ‘seasonal eater’, promoting the idea of sustainability and outdoor adventures on her social media platform. Her feed is about more than just living sustainability and reducing waste. Immy focuses on the art of seasonal eating and saving the planet by eating fruits and vegetables that are in season, instead of importing food.


If you’re looking for mouth-watering food and beautiful outdoor adventures, Immy is the perfect sustainability influencer to follow. Trust us. You’ll be wanting to jet off on an adventure to the mountain with a basic of fresh fruit in no time.

Jasmine Roders – @thatcurlytop


Jasmine has one of the brightest colour palettes you’ll find anywhere on Instagram. She uses her platform to promote sustainable fashion and lifestyle changes. While most fashion influencers focus on fast fashion, Jasmine likes to take it slow with ethical and sustainable fashion brands. If you’re struggling to find eco-friendly fashion, Jasmine is your new personal stylist.


If you’re a fan of the Y2K trend or appreciate year-round pastel shades and bold hues, you’ll feel right at home on Jasmine’s Instagram feed.

Auri Jackson - @aurijackson


Auri is an environmental writer and film director who is committed to being “imperfectly zero waste”. She’s another sustainability influencer who advocates the idea of being imperfect with your sustainability vs. doing nothing at all. Her quirky and wholesome content takes a look at the realistic side of living as sustainable lifestyle.

Monika Poppy - @sustainabilityiscool

When it comes to Instagram handles, this one won us over right away. Sustainability is cool and its more than just a buzzword for the beauty and fashion industry. What we love about Monika’s profile is that it’s not what most people expect from a sustainability social channel. It’s quirky name is juxtaposed by editorial style content that makes it feel like a luxury fashion blog.

Monika uses her platform to promote the idea of progressive alternatives to bring sustainability to your life. Her platform has been featured on websites like Forbes, Glamour, Sky, and Stylist. How much more of an endorsement do you need?

If for nothing else, follow this account just to prove that sustainability is cool.

Kathryn Kellog - @going.zero.waste

Achieving a zero waste lifestyle is something that we all are striving towards. Kathryn takes you on her journey of going zero waste, sharing her experience with over 300k+ followers on Instagram. She’s one of the most recognisable faces within the sustainability movement and uses her platform to spread positivity and love.

Kathryn gives her followers tips on becoming eco-friendly and how to master the art of frugal living. She even has a free crash course in sustainability.

Shelbi - @shelbizlee

What we love about Shelbi’s platform is that she uses it promote an inclusive and body positive message alongside her sustainability content. Her bio carries the quote that, “you cannot do all the good that the world needs, but the world needs all the good that you can do”. The message perfectly encapsulates the importance of the sustainability movement and how it focuses on us all playing our role in making the world a better place.

A self-described “eco-minimalist”, Shelbi takes you behind the scenes of her sustainable life, while sharing engaging graphics to give you tips and tricks on becoming more earth-friendly.

Jessica Clifton - @impactforgood


Another influencer who describes themselves as promoting “imperfect sustainability” is Jessica Clifton. Her platform focuses on making sustainable living easier to achieve, sharing affordable alternatives to the premium eco-friendly brands. She also shares easy tips on how to battle against consumerism and overconsumption to make a sustainable lifestyle work for you.


Jessica has over 105k+ followers on Instagram and donates 3% of her earnings to ocean conservation.

Jhanneu - @jhanneu


Are you looking for a sustainability influencer who makes you feel like you’re following a luxury influencer? You need Jhanneu in your life. Her platform focuses on sharing tips for low-waste living and on making sustainability more inclusive. Jhanneu is a “low waste expert making sustainable living inclusive” and has been featured on platforms like Forbes and Goodful.


Amongst photos of Jhanneu’s global trotting adventures, you’ll get useful tips and tricks on how to create a more sustainable lifestyle.

Bea Johnson - @zerowastehome


Bea was described by CNN as “the mother of the zero waste lifestyle”, having lived trash-free for over 13 years. Bea is a motivational speaker and the author of ‘Zero Waste Home’, which has been re-published in 27 languages. A zero waste home is something that we’re all striving towards – but it’s something that Bea has been rocking for years.


Who is your favourite sustainability influencer to follow? Drop their handle into the comments below!

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