May 5, 2022News
TikTok beauty trends are leading the industry right now. One of our favourites of the moment is an old trend that’s making a comeback thanks to TikTok. Brown mascara is a throwback to the early-2000s. It’s an alternative to your classic jet-black mascara that enhances your natural eyelashes with a subtle hint of drama without being over the top. If you’re a fan of ‘soft glam’, you need to pick up a brown mascara.
Brown mascara is the secret to getting the perfect ‘no makeup’ makeup look. If you want to be able to add a coat of mascara without worrying about the rest of your makeup, this is the shade for you. They’ll always give you a more natural look and create the same look as a lash lift or extensions, without spending the extra cash.
As well as being a more affordable alternative, these brown mascaras help to enhance your natural eye colour and add extra dimension to your look. It’s a soft way to accentuate your eyes without being too distracting. We’ve all seen someone go a little too over the top with their mascara. If you’re planning on rocking a brown mascara, don’t forget to pick up a similar shade of liner.
Are you ready to jump on TikTok’s latest viral beauty trend? We’re sharing our 6 favourite brown mascaras that are all over TikTok right now. Our list contains a mixture of cult-favourites with more affordable alternatives to give you a soft glam look.
One of the OG brown mascaras is Clinique’s ‘High Impact’ mascara. This brown shade will define your natural lashes and enhance your natural eye color. It’s universally flattering and the perfect alternative to the best-selling black shade. This formula is one of Clinique’s most popular and has been a long-term cult favourite due to its thickening and volumizing finish. It’s the perfect everyday mascara with a buildable formula that won’t budge throughout the day. You can easily layer it without causing your mascara to smudge.
The first budget friendly mascara on our list is Maybelline’s Lash Sensational mascara. If you want a shade that is a brown-black hybrid, this is the mascara for you. It’s the perfect way to experiment with the TikTok trend without waving goodbye to your favourite black lashes.
You only need one coat of this mascara to lengthen and volumise your natural lashes. The formula is buildable and ideal for those who want a more dramatic look by applying extra layers.
Another culture favourite mascara that’s available in a brown shade is Lancôme’s Hypnose Volumizing Mascara. It’ll give you the look of lash extensions with only one coat with ultimate length and volume. We love the long wand that means you can reach every lash with one sweep of the brush.
If you’re a fan of Charlotte Tilbury’s ‘soft glam’ makeup look, you want to treat yourself to the Pillow Talk Push Up Lash mascara. After the popularity of the original black shade, the brand quickly releases a berry-brown shade to jump on the TikTok bandwagon. The shade – ‘dream pop’ – is a warm brown mascara that will give you impossibly long lashes. As a universally flattering shades, it’ll be the perfect addition to your makeup bag.
When you’re shopping for a budget friendly mascara, don’t forget to check out ELF Cosmetics. The brand is famous for offering affordable alternatives to all the most popular products on TikTok. This mascara was a 2021 Allure ‘Best of Beauty’ winner and is one of the few mascaras that you can get amazing results from with a small price tag. Experiment with the espresso brown mascara that will instantly boost the curl, length, and volume of your lashes. Add a few extra coats for a falsies-inspired look.
Another iconic brown mascara that is worth splurging on is Tarte’s ‘Maneater Mascara’. It’s another Allure Best of Beauty award winner. This formula adds just the right amount of drama to any makeup look with a true-brown shade that will make it look like you were blessed with amazing lashes. What makes this product so unique is its 500-bristle wand that lifts and curls your lashes without needing to use a traditional lash curler.
Which of these mascaras will you be adding to your makeup bag? Let us know in the comments below!
With spring finally in bloom, it’s the perfect time to give your makeup bag a refresh. It’s out with the old and in with the new. For spring/summer 2022, the makeup trends are all about putting your skin first and not being afraid to make a statement with your makeup. We’re sharing the makeup trends that you want to try for spring and summer 2022. Inspired by the best of TikTok beauty trends, this list is everything you need to know before going on your next makeup shopping trip.
Are you getting tired of your makeup routine and want to try something new? Most of us fall into the routine of applying the same makeup products every single day. You probably don’t want to go too far out of your comfort zone, but still want to make a change. If that sounds like you, we may have just the trick! Navy blue is the new black.
Whether you spend hours scrolling through your TikTok app or have never opened the platform, this article is for you. It gives you an insight into the trends that are dominating the platform and that you can expect to see more people rocking in real life. Another knock-on effect of TikTok trends is that it impacts which products beauty brands choose to release. If a beauty brand spots a trend about to go viral on TikTok, they’ll rush to get ahead of it.
What we love about this trend is how easy it is to put your own spin on it. An XXL ponytail is easy to create, giving you the creative freedom to make it your own. If you have a look on TikTok and Instagram, you can see how celebrities and influencers alike have been experimenting with the trend.It might take some trial and error for you to find exactly what you’re looking for, but it’s worth experimenting with before the holiday season.We’re sharing our top tips and tricks on how you can take your XXL ponytail to the next level and add a touch of your personality to the trend.