July 21, 2021News
Last summer is when TikTok had its first major moment. Given that most of the world was still in lockdown, we didn’t get to take full advance of the new TikTok trends during the summer. Now, the world is finally starting to open up and it’s never been a better time to take a look at what’s trending on TikTok.
The app has exploded in popularity since the start of the pandemic, even rivalling Instagram with its ability to turn normal users into overnight superstars and make or break the success of product launches. Whatever you think of TikTok, it’s clear that the social media platform is dominating trends everywhere we look.
During quarantine, we all embraced the idea of DIY beauty – and TikTok played no small role in that. Whether it was teaching you how to do curtain bangs or tie-dye your old loungewear, TikTok is responsible for the rise in trends and our sudden obsession with DIY beauty.
Our guide gives you an overview of the hottest TikTok trends that you need to know for summer 2021. We’ve tried to include something for everyone with hair, beauty, and fashion videos to give you a taste of the biggest trends that are right around the corner.
Thanks to TikTok, Y2K beauty is back with a bang. It’s not unusual for trends to come back around on a twenty-year cycle. TikTok is fuelling this trend as most of the users on the app fall into the millennial or Gen Z demographics, meaning they are either reminiscing about their childhood or experiencing trends that they were too young to remember.
The Y2K hair feather trend is a throwback to the days of Nicole Richie and Paris Hilton. The beauty of hair feathers is how easy they are to use. They’re a total gamechanger and will transform your look in a low maintenance way. You can keep your feather in for weeks and let it blend in with your natural hair. You want to keep the feather near the front of your head or wear it underneath for a cool peek out effect.
TikTok is all about the cottagecore aesthetic. Depending on what side of TikTok you’re on, you may have no idea what we’re talking about. Cottagecore is a fashion aesthetic that started on Tumblr and Pinterest before making its way onto TikTok. It’s set to become one of the biggest trends of summer 2021.
You can think of cottagecore as being Jane Austen meets Bridgerton. It’s all about feminine silhouettes, floral prints, and comfortable clothing that you could wear while napping or curling up with a good book.
These dresses are perfect for summer as they tend to be flowy and oversized, making them ideal for when the temperatures start to rise.
If you don’t have a pretty ruffle dress in your summer wardrobe, what are you waiting for?
Did you think that you had finally mastered the art of contouring? Well, it’s all changed again. We’re all used to contouring with a bronzer or cream powder, but contour mapping is an entirely different beast.
Contour mapping involves drawing dozens of small squares in different colours across your face, as though you’re applying your other makeup products. You want to blend out neutral shades, your normal concealer colour, bronzer shades, and a blusher hue.
We’re not sure where we stand on the contour mapping trend. It’s one of the newest trends but it’s time consuming and not something you want to do right as you’re running out the door.
TikTok is no stranger to the world of wigs and extravagant hair. After the new Cruella film dropped, our ‘For Your Page’ was full of videos of girls rocking the two-toned white and black Cruella hair that Emma Stone wore in the film. Part of the reason for this trend is that it fits right in with the E-girl beauty standards. TikTok is still obsessing over the two-tone Narcissa Malfoy hairstyle, so it’s no surprise that Cruella is also having her moment.
What we love about this trend is that it’s easy to recreate at home. You don’t need to splash out on a trip to the salon to recreate this two-tone look, in fact, it’s usually easier to do it at home. If you have blonde or brunette hair, you’ll usually only need to choose one colour to dye half your hair.
Don’t feel like you have to stick to the black and white Cruella colours either. Think outside the box and choose colours that speak to your personality and make you want to show off your new look.
We’ve all heard the saying – change the hair, change the woman. If you’re looking for a dramatic change, give the two-tone look a try.
We have another 2YK hair trend on this list to share with you. The bubble braids are easy to create. The look is essentially ponytails or pigtails that are sectioned, plumped, and covered in tiny rubber bands. You can even be inventive and use clips instead.
The look is back in vogue that a number of celebrities, including Gigi Hadid, were spotted rocking the hairstyle.
If you want a more understated look, keep all your hair ties one solid colour like black and don’t emphasise the shape of the bubbles too much. The secret to achieving the bubble braid look is to keep it simple and chic by avoiding the temptation to go overboard.
It’s no secret that beauty trends are all focusing on your eyes right now. With mask wearing looking like it will be the norm for the foreseeable future, all our attention is on our eye makeup right now. Even with taking masks on and off, it’s only your eye makeup that will remain unaffected.
We’ve seen everything from graphic eyeliner shapes to metallic eyeshadows and coloured eyeliner come back in style thanks to TikTok. Now, it’s the turn of the colour lashes. You can take your monochromatic makeup look to the next level by matching your eyelashes to your outfit or lipstick colour.
This trend is all about taking a little loose pigment and concealer to physically tint your false eyelashes to make them match the aesthetic you want. Just think, you can wear your favourite go-to falsies and make them look entirely different with a pigment and concealer.
You can follow Mikayla’s tutorial above to see how she turned her false eyelashes into a daring vibrant purple shade.
Corsets have been a trend on TikTok for a few months now, and they show no sign of slowing down. Love them or hate them, it seems like corsets are here to stay.
Part of their popularity is that they fit into both the Y2K aesthetic and the cottagecore aesthetic. The one thing to remember if you’re buying a corset is that it shouldn’t be uncomfortable to wear. It’s a common misconception that a corset only fits once you’ve lost the ability to breath.
It may take some trial and error to find the perfect corset for you, but it’s worth going on the hunt. You want to choose one that you can see yourself styling on a daily basis, whether it’s with jeans or under a button-up blouse. Corsets are an easy way to achieve that envious hourglass shape and to accentuate your natural curves.
There’s a growing niche on TikTok that is obsessed with all things 70s inspired. So, it should come as no surprise that their newest muse is Farrah Fawcett – more specifically Farrah’s signature voluminous hairstyle, from the big curls to the curtain bang fringe.
Part of the reason why the Farrah Fawcett look is so popular is that it encapsulates the idea of a ‘hot girl summer’ aesthetic. The hair flip and bouncy curls show that you’re sexy, carefree, and ready to party.
If you’re looking to recreate this look at home, you can use hot rollers for the most authentic look, placing them from the top of your hair down. The secret is to always lift and bounce the hot roller. When you don’t have time to wait around on hot tools, you can use a curling wand or straighteners to achieve a similar look.
If there’s one makeup trend that we’re seeing on TikTok, it’s finding the perfect match for complexion products. We all know how hard it is to find your signature foundation shade or to cancel out redness or discoloration in your face.
Beauty trends are all pointing towards the idea of a natural look with ‘barely-there’ makeup that accentuates your natural glow. The secret to achieving this trend is to look for products that offer full or buildable coverage. We’ve seen products like the KVD Vegan Beauty Good Apple Perfecting Foundation Balm, and the Charlotte Tilbury Hollywood Flawless Filter Concealer all go viral in recent weeks.
Which of these TikTok trends will you be rocking this summer? Let us know in the comments below!
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