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The Must-Try Makeup Trends of 2021

July 27, 2021

News

The Must-Try Makeup Trends of 2021

Every time we click on TikTok or Instagram, there seems to be a new makeup trend that everyone is talking about. After a year in quarantine, we’re all ready to brush away the cobwebs and rediscover the content of our makeup bags. Staying on top – and predicting – the beauty trends for 2021 is a difficult task. We’ve all seen how quickly trends can be born and die under the influence of social media.
Even Jackie Aina, one of social media’s most powerful beauty influencers has said its hard to keep up with trends because they are ‘so unpredictable’. The makeup mogul told Harpers Bazaar that trends could go either way – with people embracing minimalism or making a return to the days of ‘full glam’ makeup.
While we don’t have a crystal ball into the future, we do have some educated guesses as to where beauty trends may go in 2021. Grab a pen or your makeup bag, it’s time to rediscover your favourite eyeliner or concealer. After a year of sitting at home in front of our computer screen, it’s time to rediscover the real world and the power of makeup.

Focus on the eyes


With masks looking like they’re sticking around for a while longer, it’s no surprise that our attention has focused on the eyes. Your eyes have always been the window to your soul but they take on an even more dominant role while you’re wearing a mask. One trend that we’re seeing all over TikTok and Instagram is ‘expressive eyes’.
This trend is the perfect example of the art behind makeup trends, with these expressive eyes being an opportunity for you to show off your personality and emotions. It’s all about having fun and experimenting with different colors of eyeliners, various eyeshadow textures, and even unique eyelashes.

Falsies all day


With all the focus on our eyes, you don’t want to forget about your eyelashes. It’s hard to go for a full glam look while wearing a face mask. Skip your dramatic lipstick shade and instead indulge in a pair of your favourite false eyelashes.
You want to focus on finding a style that adds volume and definition to your eyes. The rumours are true – it’s time to bring back the false eyelashes. What we love about falsies is their versatility. There are hundreds – if not thousands – of different styles for you to choose from. Finding your perfect eyelashes is like discovering your go-to lipstick shade. Once you’ve found the one, you’ll never go back.

Bring back the 90s


You can thank Gen Z for bringing back the 90s trends. The younger generation on TikTok and Instagram are discovering 90s trends for the first time, bringing them back to the front of the beauty industry.
The classic 90s beauty trends are all about swapping out soft pink hues for more muted colors. You want to be incorporating different shades of green, including pistachio and sage, along with baby blues and earth-tone tans.
Don’t be surprised if you start seeing people wearing graphic eyeliner, including white shades, and even baby blue eyeliner. It seems like beauty influencers are taking a break from wearing shimmers and instead are focusing on matte shades.

Go further back to the ‘60s


It’s not just the 90s that we’re throwing back to. Beauty trends are going even further back to look at the 60s for inspiration. You can thank Ariana Grande’s new-found love for all things 60s-inspired as fuelling this trend. You can expect to see everything from graphic shapes made with liner and eyeshadow to bright-eyed shadows and baby pink lipstick.
Don’t forget to finish off your look with a voluminous high ponytail and a silk headband.

Embrace your natural skin


If there’s one thing that we’ve learnt during COVID-19, it’s that we don’t want to be spending our time applying layers upon layers of concealer and foundation. The days of cakey foundation are behind us. Full-coverage foundation is here to stay, but what you want is to achieve the most natural-looking complexion.
Focus on finding your perfect match with a foundation that works with your master skin tone and under tones. It may take some trial and error, but it’s worth searching around for your perfect foundation shade.
One of the biggest trends in beauty right now is glass skin with a dewy glow. You’ll often see this trend being called ‘demi-matte’, which is a blend of a dewy glow with a semi-matte finish. You get the best of both worlds and texture to your skin, with all the benefits of a long-wearing and natural foundation.
You want to create as much of a natural skin-like finish to your foundation as possible. The success of Rihanna’s Fenty Beauty complexion products is due to her ability to create soft matte shades that give you a radiant glow without being too shiny.

Bring colour to your look


Don’t overlook the power of adding colour to your look. Take the opportunity to go out of your comfort zone and experiment with a new shade. Colour is the perfect way to brighten your mood and try something new with your makeup look. If you’re looking to try something new, look no further than a bright eyeshadow shade. There are dozens of colours for you to choose from this season, all of which are right on trend.
Keep an eye out for shades like bubblegum pink, magenta purple, lavender, and sky blue. While there’s a focus on minimalist makeup, you can take an everyday look and turn it from day to night with the swipe of a brighter colour. A sage green or mellow yellow can be just as impactful as a vibrant jewel-tone hue.

Buying from small and independent brands


If there’s one trend that we’re fully on board with for 2021, it’s supporting small and independent brands. Thanks to TikTok and Instagram, it’s never been easier to discover independent beauty brands. We’ve all seen beauty brands blow up thanks to social media after going viral.
More consumers are actively seeking to support up-and-coming businesses, including black-owned and female-founded beauty brands. The momentum that started during the pandemic is expected to carry through to 2021 and beyond as these small brands continue to release game-changing products.
If you want to change the beauty industry for the better, it’s time to start supporting the next generation of brands.

Sustainable beauty


Just like the fashion industry, the beauty industry is finally experiencing its own green revolution. Everything from micro-beads to chemical ingredients can cause chaos for our eco-systems, including coral reefs. As consumers become more educated and make steps towards becoming sustainable, it’s no surprise that beauty brands are making changes to meet this growing demand.
There are dozens of vegan beauty brands that have come onto our radar in recent months. It’s never been easier to embrace ‘green’ and ‘all-natural’ beauty products than now. Part of the sustainable beauty industry involves brands becoming fully cruelty-free. While animal testing is banned in most of the world, brands have to subject their products to third-party animal testing before they can sell their products in China.
One example of a sustainable beauty brand is Biossance, which describes itself as the ‘most sustainable and only EWG-verified brand’.

Lip stains and natural colors


If there’s one thing that we’ve had to deal with over the last year, it’s our lipstick smudging on the inside of our mask. We’ve seen a rise in lip tints and natural-looking lip products that are easier to wear and less likely to end up all over your face and mask. The beauty of these shades is that they’re easy to wear and work with any makeup look.
One of the most popular colours for 2021 is peach, a twist on the usual coral orange shade that becomes prominent during the summer months. Instead of picking up a scarlet red liquid lipstick, why not try a peach pink lip stain?

Don’t forget about blush


One of the few face products that is having a major moment in 2021 is blush. It’s one product that is less likely to come off inside your mask and gives you a seamless makeup look that will carry you from day to night.
Don’t be afraid to get inventive with a bright colour to help wake up and rejuvenate your face. Blush is one of the biggest trends for summer 2021 and shows no sign of slowing down. You can blend your blush into your cheeks, and up to your temples and brow bone to give you an all-over flush look. It’s best to try and recreate this look with a gentle hand and make sure it blends with your eye makeup look.


Which of these 2021 makeup trends have you been wearing? Is there any that you’re excited to try? Let us know in the comments below!

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