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The New Denim Rules That You Need to Know

August 11, 2021

News

The New Denim Rules That You Need to Know

Denim is an evergreen fashion staple that everyone needs in their closet. It’s a subculture within the fashion industry and is always evolving to meet the needs of contemporary society. Designers reinvent the idea of denim almost every season, changing it up to keep denim current and at the forefront of fashion – no matter what is happening. Just look at the different types of denim that we’ve seen on the runway for 2021. Spring/Summer collection focused on oversized fits that were designed for our post-lockdown lives, where comfort was put first. This season was also when skinny jeans were declared as being cancelled, before form-fitting denim jeans made a resurgence in the Autumn/Winter collections.

One of the new denim rules that we’re seeing everywhere is that you don’t have to stick to classic colours. Gone are the days when jeans came in black, blue, or white. You can find everything from acid-wash jeans with crystal embellishments on the Chanel runway to white denim pieces that include black spied embellishments from Maximilian Davis. Vivienne Westwood brought back denim with a baroque painted print to give it a classic Westwood twist.


When it comes to must-have denim for 2021, The Row’s wide-leg wide jeans made it to the top of our wishlist after they debuted their Autumn/Winter 2021 collection.


Jeans can feel like a paradox. We find ourselves reaching for our favourite old pair of jeans, as though they’re our greatest ally, even as seasons and our bodies change. It’s hard to decide that we want to buy a new pair. Why change a good thing? While you might be devoted to your beloved denim, it’s never a bad idea to refresh your closet. Swapping out your denim for a newer style can help rejuvenate your day-to-day closet and give you a new look.


This guide takes a look at the changing rules within the world of denim, helping you find the perfect jeans for you. While you want to think about trends and the ‘fashion rules’ around denim, you always want to find a style that works for you. Denim is amongst one of the most versatile fashion staples and one that you want to feel comfortable with.


Grab your credit card. It’s time to buy some new denim.

Changing denim rules and the latest trends


Denim is one of the costliest materials to produce when you look at its environmental impact. Brands like Levi are promoting more sustainable alternatives and looking for ways to cut down their carbon and environmental footprint. There’s been a shift towards a ‘buy once, wear it forever’ mentality when it comes to denim – it’s part of the allure of this garment, just like a leather jacket.


The first fashion rule we need to cover for denim is the idea that it should be wardrobe staple that transitions through every season. You want to invest in a high-quality piece that you can wear a dozen times or more. While this might be an investment at first, it’s one that will pay off in the long run. One of the golden rules of buying denim is that it’s a personal experience – not driven by trends but rather suited on your personal style. You want to find a style that flatters your shape and works for your lifestyle.

The denim cuts and trends that you need to know


The denim style that everyone is talking about is high-rise and straight-leg jeans. This trend is elegant but effortlessly chic, working for every occasion. If you want denim that will give you the most for your investment, this is the denim style that you can wear everywhere from the office to a day in the country. Straight-leg jeans are easy to wear and perfect for an off-duty look. If you need to elevate your look, grab a blazer and swap your sneakers for stilettoes.

How to style the latest denim trends


Denim is one material that will last forever in your closet and it’s one of the reasons why designers have always included it in their collections. This utilitarian material is durable and lasts a lifetime, giving you a sleek and chic look that is effortlessly timeless. You can even embrace the idea of double denim by mixing and matching different investment pieces together for a minimalistic and 70s-inspired look that ticks all the styling boxes.

Which denim colours you should be wearing right now


Like we’ve touched on before, denim is starting to appear in more colours than ever before. If you want a look of understated elegance, experiment with deeper shades of grey or a washed-out black for a smart finish. Pale-blue hues are also making a resurgence amongst denim trends, especially amongst high-rise styles for a lighter aesthetic. You want to choose neutral tones that have an understated elegance for the ultimate minimalist look and to get the most out of your denim.

The denim brands to have on your radar


Sustainability is one of the biggest trends within the fashion industry, especially amongst denim designers. There are some brands that are taking sustainability to heart and prioritizing it in their design. The LA-brand Citizens of Humanity handcrafts their denim in their ateliers and work to reduce their water consumption and use more sustainable dyes. E.L.V Denim is another brand with a sustainability mission, focusing on a zero-waste model that uses upcycled fabrics and gives this fabric a new lease on life.
Stella McCartney is a trailblazer within the world of sustainable fashion. The British designer has released a waste-free patchwork jacket that is made using denim remnants from the brand’s previous collections to reduce waste.
Other brands that you want to have on your radar include Valentino, which has recently collaborated with the denim brand Levi to create a collection of sartorial pieces that take the iconic Levi look and give it an Italian twist. Khaite has taken the denim look and given it a classic Manhattan makeover with a contemporary finish.

The true-blue trend


One of the biggest trends within the denim niche is clean lines and a true-blue colour palette. Acid washes and distressed denim are back in vogue as a transitional staple piece that everyone needs in their closet. The barrel leg is one denim silhouette that is making a comeback. It has a high waist with a flared leg, giving you a comfortable and contemporary silhouette.

Looking after indigo denim


Although indigo is one of the biggest trends in the world of denim, it can be tricky to look after. All you need is to give your indigo denim a little TLC to help extend its lifespan. Some people like to give their jeans the least attention possible to give them the effortlessly aged look. If you have rigid denim, you might choose to not wash it every week, although washing will help you break in your denim and make it more comfortable.
When you are cleaning indigo denim, you want to wash it inside out on a cold setting. You might also decide to handwash inside to prevent the colour from fading. You can dry your jeans by leaving them flat to prevent any creasing, while also avoiding the need to use an iron.

Building your denim closet


We all know that denim is a year-round staple that you can wear in the height of summer or the dead of winter. You have dozens of different weights and washes to choose from, along with different cuts and colours. You want to create a denim closet that is versatile and has longevity to it. The investment denim pieces that you buy should fit your body shape and be trans-seasonal, along with being easy to wear for any occasion.
Some of the essential denim pieces that everyone needs includes skinny and straight-leg jeans, along with an elevated whitewash jean, and a more casual style. You will always have an occasion in your social calendar that calls for a classic black jean and it’s considered a heritage piece that every closet needs.


Don’t be afraid to add other denim pieces to your closet outside of jeans, including jackets and jumpsuits. You want to find denim pieces that work with your existing closet and choose quality fabrics that will last a lifetime.

Denim for wearing while working from home


Denim might be the last thing that you think of wearing while working from home, but it’s one of our favourite pieces to reach for. It’s casual while still feeling elevated. Look out for denim that has a ‘comfort stretch’ fabric that makes it perfect for wearing while lounging on the sofa or sitting behind a computer screen. You want to add looser-fitting denim that keeps you cool, while still looking contemporary and chic.
We think that denim is the perfect investment piece into your closet. While there are certainly denim rules and trends, it’s all personal preference. Everyone has a pair of jeans that they reach for as their tried and tested style.


What type of denim do you love to wear? What are your favourite denim trends? Let us know in the comments below!

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