TikTok is an app most of us swore to stay away from before the pandemic. A lot can change in a year. It’s now an app we look at before even checking out Instagram or Twitter. The app, which is dominated by Generation Z and Millennials, has come to dominate the fashion trends. Who would have thought the app would have the power to cancel skinny jeans? We’re rounding up a few of our favourite fashion trends from TikTok that everyone is obsessed with.
Most of the users on TikTok were toddlers in the early 2000s (if they were born then!). The y2k hashtag is one of the most popular on the app, with over 1.3 billion views at the time of this post. This fashion trend is based around the aesthetic of films like Mean Girls and Legally Blonde. Paris Hilton, Lindsey Lohan, and Kim Kardashian are the style muses for this trend. It’s all about logo t-shirts, tiny bags, and velour tracksuits. You want to look like you could have an extra in One Tree Hill.
TikTok is an app built on the idea of curating an aesthetic, with cottagecore being one of the most popular. Cottagecore is a romanticization of rural life and a favourite of Generation Z. It began as a fashion trend on Tumblr in 2018 before transitioning over to TikTok in 2020.If you think Y2K is a trend, #Cottagecore has over 5.4 billion views. The cottagecore fashion trend focuses on feminine dresses that you could imagine seeing in a Jane Austen film.
The Strawberry Dress
One star of the TikTok fashion trends is the infamous ‘Strawberry Dress’, which has inspired TikTokers to bring their own twist to the dress. This dress is the creation of Japanese designer Lirika Matoshi and allows you to channel your inner Disney Princess. There are almost 100 million views on the #strawberrydress – showing the potential for the app to take one garment and make it go viral. This dress is certainly a splurge purchase, which has inspired several recreations of the fabric and silhouette.
TikTok has once again made Clueless a classic film. Alicia Silverstone’s iconic plaid skirt outfit has come back as a trend, with no signs of slowing down. The plaid skirt is everywhere on TikTok as it offers something for every aesthetic and trend. If you’re dedicated to Y2K, you can channel your inner Regina George with the skirt. Plaid is a timeless print that gives any outfit a vintage feel, whether your aesthetic is cottagecore or 70s inspired.
If you’re suddenly seeing everyone carrying a Louis Vuitton Pouchette or a Prada nylon bag, it’s thanks to the baguette trend. This accessory has come back with a bang thanks to Generation Z on TikTok discovering the late 90s and early 2000s. These bags are hardly the most practical, but they are stylish. They’re big enough to hold your card holder, phone, and a few makeup essentials. When you’re shopping around, look for a baguette bag with a logo-mania print or a plaid check.