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Welcome to the Era of Soft Glam Makeup

September 23, 2021

News

Welcome to the Era of Soft Glam Makeup

Are you a fan of the barely-there makeup trend? Are you ready to take it to the next level? ‘Soft glam’ is one of the biggest trends right now and takes the dewy, healthy glow from the barely-there look and elevates it with a radiant shine and airbrush finish.


What we love about soft glam is that it’s a sharp break away from the days of sharp eyebrows, heavy contour and full face of makeup. Soft glam focuses on adding definition and structure to your face with minimal product in the most natural way possible. Like most beauty trends right now, your base products are essential for creating a healthy, dew glow that carries the look.


The soft glam beauty trends have something to offer everyone – whether you’re a fan of ‘no makeup’ makeup or want to tone down your every look to bring it in line with beauty trends. Soft glam is a timeless aesthetic that works for any occasion, whether you’re heading into work or attending a wedding.

It’s unapologetically feminine, universally flattering, and easy to create with products that you’ll already have at home in your makeup bag and vanity. If you’re a fan of the ‘hygge’ lifestyle of comfort-driven trends and style choices, soft glam is also for you.


Everyone from celebrity makeup artists to influencers are fans of the soft glam look. It’s an easy way to accentuate your features without hiding it under layers upon layers of makeup. If you subscribe to the philosophy of ‘skinimalism’, then soft glam is the perfect makeup look for you. Part of the focus of soft glam is creating a smooth and radiant base that gives your makeup a flawless look.


We’re sharing everything you need to know about soft glam makeup, including how to recreate it at home with your favourite products. If you’re looking to shake up your makeup look but don’t want to go outside your comfort zone, then soft glam is the perfect trend to experiment with.

What is soft glam?


Soft glam is a beauty trend that focuses on emphasizing your natural features and creating a healthy, dewy glow for your skin. You want to make it look as though your skin has been airbrushed. Unlike other makeup trends, soft glam focuses on a muted colour palette that flatters your natural colour and skin tone. You can imagine shades of flush pink, brown eyeliner, and simple nude lipstick.


With soft glam, the more understated the better. This aesthetic is a step up from the ‘no makeup’ look but carries across some of the same elements – including ditching your heavy-duty foundation for a softer and more buildable concealer and lightweight foundation.


You want to make sure you’re covering your blemishes and accentuating your best features instead of trying to hide away under layers upon layers of makeup. If you’re looking to boost your confidence level, soft glam is a makeup look that will make you fall back in love with your skin.


At the heart of this trend is smooth and radiant-looking skin. Although the colour palette will change from person to person, it’s all about blending the pigment into your skin to create a ‘soft’ look. Wave goodbye to your smoky eye and say hello to a more minimalistic and softer look.


Instead of the chiselled contouring look, soft glam calls for the ‘draping’ style of contouring. You’ll also find that cream and liquid products are the most popular formulas amongst soft glam makeup artists due to their easy blendability.


One common misconception that we want to correct is the idea that you can’t use full coverage makeup for a soft glam look. You absolutely can, but you want to consider the techniques you’re using to apply your products, along with the type of products you’re using. Does your foundation cover all your imperfections but make your skin look cakey? If it does, then it’s time to ditch it.


You want to avoid any harsh lines or contrasts in colour and texture in your makeup look. Everything should look as natural and seamless as possible to give your skin a healthy glow and a radiant finish.


It’s worth pointing out that – like all good things – you’ll need to show a little patience as you practice the soft glam makeup look. Like anything, you’ll need to learn the techniques and different products that are used to create the soft glam look. If you’re someone who usually wears heavier makeup, it might take you a while to wrap your head around the idea of soft glam.


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