April 20, 2021
EditorialsGoing live stream is a matter of knowing how to adapt and adjust your selling strategy, based on the current reaction and mood of the audience. As a brand, what will be directly under your control to prepare beforehand, will be the set-up with the equipment, the host, the knowledge of the products, the order and the discounts they will come with. Being open to spontaneity is a very important factor, but here we propose you some questions to explore, to be morally ready for hypothetical situations that will come up. You can build your sense of direction and awareness, to make sure the stream goes as smoothly and in the most upbeat way possible.
Your host will have to know the product and the industry information that relates to it inside out, to be ready to give an honest pro’s and con’s critique. By offering an insight into the similar one’s on the market, you can highlight this product’s advantages and emphasize its value. Give them a taste of it, by demonstrating its use and commentating your responses and thoughts, so they can put themselves in your shoes. Complete transparency gains an upper hand as a marketing strategy, compared to filtered and edited advertisements. Help them understand in what way their life will be different, once they purchase it, the value it will bring to the smallest details.
What information can you share with them to earn their trust and faith? How is it worth the price you propose?
Timing and sensing the audience is key in this. You want to respond to the reaction of the audience, by actively choosing when more insight is needed for the feeling of the audience, when to ask them questions to boost engagement, when to speed them up by saying that time is running low on to buy. You want to change up the rhythm, not get too pushy on buying, not spend too much time on product presentation. Your audience will correlate the decision to buy if you sell the idea well and that will be formed by the experience you offer. They will for a win situation by getting an enticing offer or discount, but it will be a win-win situation when you engage them into the brand’s dynamic by leading it through reading the audience’s needs and creating desire.
Encourage engagement by addressing the viewer that asks by username and giving a thorough response and offering as much help as possible to help them build a deep understanding of the product. One answer will respond to many of those wondering, most of whom didn't speak up, so by making your audience feel at home with you, it is likely the chat will be full of prompts for where to lead your discussion and get a better idea of how the audience is perceiving you and the product.
Make sure to start finishing off the live on a positive note, thanking your viewers for sticking to the end and their participation, embracing the fact that you help them give you better value, through their engagement. You might want to give a sneak peek into the next stream, by announcing when it will be, its theme or star products. You want them to be eager to come back, so as the saying goes “less is more”, it is smart to finish before the engagement starts dying off and people get tired of it.
Since March 2020, most of us tend to shop via online websites instead of visiting malls. As a result of an increase in traffic in this area, the eCommerce industry has grown exponentially. As this deadly disease spread fast, online eCommerce for retailers. According to Digital Commerce 360, the growth in eCommerce sales in 2019 is expected to shoot up by 30%.
Today Jumble is offering you, dear brands, ideas on how to push forward your online presence to a new level, via livestream. The incredible opportunity to unite more intimately with your audience and get out of the cycle competing for the best advertisement, best feed, best approach to keep your clients attention. The amount of information the social media allows you to access, superficial as it is, competes for the short span of attention of the viewers. On platforms like Jumble, your audience will be eager to stay and share a small moment with you, filled with sensations and gains. Put yourself in the shoes of the client.
Live streaming takes less preparation than filming a professional advertisement. Using a phone with a good camera quality will allow you to stream directly from the streaming platform like Jumble. You will need to make sure it’s positioning grabs a good angle that will allow you to move around within it, or put it into a stabilizing tripod/selfie-stick.
To get into this sky-rocketing side of e-commerce is becoming a must-do for every brand. For numerous reasons, it is becoming a way to boost you following, push your products forward in a unique and enticing way. It is much easier to live stream than to create an advertisement video and has a much more powerful effect and advantages for all three parties involved in the process. Platforms like Jumble are taking off a lot of pressure from brands, in regards to marketing, shipping, selling process and awareness creation.
Now that you've heard enough about this amazing opportunity for your business, it's time to rethink how you'll ready your audience for the live stream. You'll get a viewer that joins because they saw your video while surfing a website like Jumble, but you do want to spread the news to the right people about this must-attend experience. All of us will see anything we want when browsing through pages and websites and remind ourselves we'll get it later, or we'll throw it in the basket or save it on Instagram. It's critical that the crowd remembers and labels this one-of-a-kind experience with a red glad.
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