June 11, 2021Editorials
The fact that eCommerce has only been growing since its inception tells us a lot about consumer behavior.
They don’t always want to visit brick-and-mortar stores and browse through the products to buy something.
Why bother when you can buy the same thing from your device?
However, an eCommerce store doesn’t offer much insight into the products it is offering. Livestream shopping does.
In this article, we’ll see how livestream shopping has become so popular and why is it the next big thing in online shopping.
Let’s get started.
As a brand, you want your customers to have the best experience with the buying process. The easier it is to purchase a product, the more sales you’ll generate as a brand.
On a livestream, your audience can purchase your products while interacting with you live. They can have the necessary peace of mind about the product before pulling out their wallets.
You won’t need to invest as many resources in livestreams as you’d in an on-demand video. For a successful livestream, you’d just be needing a decent camera with a microphone, a device, a livestream software like Jumble.tv, and an audio mixer.
Video editing isn’t a requirement for livestreams. But, if you can do that as well, you’d reach more consumers, which can expand your reach on your next livestreams.
Another reason why livestream shopping is blowing up is that it’s probably the most engaging content format.
The audience can interact with your brand and ask any questions they might have about your products.
It humanizes your brand and helps you form a more personal connection with prospective buyers and existing customers.
Plus, you can make sure they get every information they need to make buying decisions without hesitation.
Your prospects don’t need to switch their TVs ON to join your livestreams. They can access them from anywhere they want, through their mobile phones.
This allows you to reach a lot of prospects, making livestream shopping an effective strategy to boost sales.
So, the broad reach of livestream is another reason why it’s blowing up.
Before China applied the concept of livestream shopping, it wasn’t known to produce any results.
It was only after Chinese eCommerce companies’ successful endeavor with livestream shopping that the rest of the world is following suit.
It’s a tried and tested method. Its effectiveness is evident from the fact that giants like Facebook, Amazon, and Instagram have introduced their own livestream platforms to engage the audience.
A livestream is easy to implement and manage. You don’t need many resources either. Platforms like Jumble.tv make it quite convenient for brands to set up their own livestream and engage with their audience.
You won’t need a premium camera to carry out your livestreams. A decent USB camera with 1080p screen resolution will do fine.
There are no added costs to running a livestream except when you are using an influencer as a host.
That too will bring in great ROI if you chose the right influencer for your brand.
Plus, during a livestream, you can have more sales in a short period. So, your investment in it would be virtually nothing compared to what you can achieve from it.
Livestreaming allows you to showcase your products in a way no other medium can. While eCommerce offers one-click purchases, your prospects can see the product in action before buying it on a livestream.
For instance, if you are a clothing brand, you can try them on and let the audience observe different aspects of the clothes.
The viewers can ask any questions they want about the products, which leads to a higher conversion rate.
Influencer marketing is an effective way to generate sales. Doesn’t matter what type of business you are in, if you can find the right influencer, you can boost your sales.
As livestream shopping requires a host, you can ask a suitable influencer to do that for you. Just make sure to go with a micro-influencer that has previous experience in your niche.
By tapping into the audience of a particular influencer, you’d be multiplying your chances of getting conversions. This is because micro-influencers normally have a highly engaged following. Their audiences tend to trust them.
So, when they’d recommend your products to their audience, there is no reason why your sales won’t go up.
There is a strong relation between livestream shopping and content marketing. Without powerful content, it would be quite difficult to sell to new audiences.
Using livestream shopping, brands help their audiences understand their industry, help them with using the products, and provide insights into the product selection process.
High-value, user-centric content builds your trust with the audience, which, ultimately, leads to more sales.
And, sales are what every brand out there is looking for. Everything revolves around getting more sales, be it brand awareness or brand identity.
So, as content marketing proves to be an effective form of marketing for driving sales, livestream shopping is also blowing up.
There are quite a few reasons why livestream shopping is blowing up. For starters, it’s a great way to showcase your products as a brand and get sales.
It bridges the gap that eCommerce doesn’t: Providing the prospects an intimate connection with the product to help the sales process.
Moreover, livestream shopping leverages the power of content marketing and influencer marketing. So, if you opt for livestream shopping as a brand, you’d be getting the benefits of both.
If you don’t know how to get started, Jumble.tv is effective software that lets you livestream to your audience with ease.
Since March 2020, most of us tend to shop via online websites instead of visiting malls. As a result of an increase in traffic in this area, the eCommerce industry has grown exponentially. As this deadly disease spread fast, online eCommerce for retailers. According to Digital Commerce 360, the growth in eCommerce sales in 2019 is expected to shoot up by 30%.
Live streaming takes less preparation than filming a professional advertisement. Using a phone with a good camera quality will allow you to stream directly from the streaming platform like Jumble. You will need to make sure it’s positioning grabs a good angle that will allow you to move around within it, or put it into a stabilizing tripod/selfie-stick.
Livestream shopping aims at reducing the product-consumer gap that eCommerce somewhat fails to fill.At a brick-and-mortar shop, consumers can check out a product directly and ask questions to the salesman about it for their peace of mind. Whereas, while eCommerce offers a streamlined shopping experience, consumers may not get the necessary peace of mind with some products. Livestream shopping is basically when an influencer or host tries to sell products through live interaction. The live interaction allows the host to answer any questions that can affect consumers’ purchase decisions, improving the chances of conversions. The good thing is, with livestream shopping, you don’t have to attract a new audience. You’ll be attracting the eCommerce shoppers that want a little more out of their shopping experiences. It capitalizes on the ever-growing eCommerce audience.
If you are a brand, realize the importance of livestream selling, and want to get started, this article is for you. The fact that eCommerce giants have started their livestream selling platforms tells us that the trend is heading upwards. Brands can use the power of live video to get more customers and increase the lifetime value of the existing ones. So, if you haven’t jumped on the bandwagon of livestream selling yet, now would be the time. In this article, we’ll be discussing how you can start livestream selling as a brand. Let’s get into the details.