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Why has live streaming become so popular?

June 11, 2021

Editorials

Why has live streaming become so popular?

The fact that eCommerce has only been growing since its inception tells us a lot about consumer behavior.
They don’t always want to visit brick-and-mortar stores and browse through the products to buy something.
Why bother when you can buy the same thing from your device?
However, an eCommerce store doesn’t offer much insight into the products it is offering. Livestream shopping does.
In this article, we’ll see how livestream shopping has become so popular and why is it the next big thing in online shopping.
Let’s get started.

Livestream Shopping Offers a Better Buying Experience


As a brand, you want your customers to have the best experience with the buying process. The easier it is to purchase a product, the more sales you’ll generate as a brand.
On a livestream, your audience can purchase your products while interacting with you live. They can have the necessary peace of mind about the product before pulling out their wallets.


It Demands Less Resources


You won’t need to invest as many resources in livestreams as you’d in an on-demand video. For a successful livestream, you’d just be needing a decent camera with a microphone, a device, a livestream software like Jumble.tv, and an audio mixer.
Video editing isn’t a requirement for livestreams. But, if you can do that as well, you’d reach more consumers, which can expand your reach on your next livestreams.


It’s More Engaging


Another reason why livestream shopping is blowing up is that it’s probably the most engaging content format.
The audience can interact with your brand and ask any questions they might have about your products.
It humanizes your brand and helps you form a more personal connection with prospective buyers and existing customers.
Plus, you can make sure they get every information they need to make buying decisions without hesitation.

Anyone Can Access it from Anywhere


Your prospects don’t need to switch their TVs ON to join your livestreams. They can access them from anywhere they want, through their mobile phones.
This allows you to reach a lot of prospects, making livestream shopping an effective strategy to boost sales.
So, the broad reach of livestream is another reason why it’s blowing up.


It Has Proven to be Effective


Before China applied the concept of livestream shopping, it wasn’t known to produce any results.
It was only after Chinese eCommerce companies’ successful endeavor with livestream shopping that the rest of the world is following suit.
It’s a tried and tested method. Its effectiveness is evident from the fact that giants like Facebook, Amazon, and Instagram have introduced their own livestream platforms to engage the audience.


It’s Convenient and Easy


A livestream is easy to implement and manage. You don’t need many resources either. Platforms like Jumble.tv make it quite convenient for brands to set up their own livestream and engage with their audience.

It’s Cost-effective


You won’t need a premium camera to carry out your livestreams. A decent USB camera with 1080p screen resolution will do fine.
There are no added costs to running a livestream except when you are using an influencer as a host.
That too will bring in great ROI if you chose the right influencer for your brand.
Plus, during a livestream, you can have more sales in a short period. So, your investment in it would be virtually nothing compared to what you can achieve from it.


It Offers Better Insights into the Product


Livestreaming allows you to showcase your products in a way no other medium can. While eCommerce offers one-click purchases, your prospects can see the product in action before buying it on a livestream.
For instance, if you are a clothing brand, you can try them on and let the audience observe different aspects of the clothes.
The viewers can ask any questions they want about the products, which leads to a higher conversion rate.

It Uses Influencer Marketing


Influencer marketing is an effective way to generate sales. Doesn’t matter what type of business you are in, if you can find the right influencer, you can boost your sales.
As livestream shopping requires a host, you can ask a suitable influencer to do that for you. Just make sure to go with a micro-influencer that has previous experience in your niche.
By tapping into the audience of a particular influencer, you’d be multiplying your chances of getting conversions. This is because micro-influencers normally have a highly engaged following. Their audiences tend to trust them.
So, when they’d recommend your products to their audience, there is no reason why your sales won’t go up.


It Taps into Content Marketing


There is a strong relation between livestream shopping and content marketing. Without powerful content, it would be quite difficult to sell to new audiences.
Using livestream shopping, brands help their audiences understand their industry, help them with using the products, and provide insights into the product selection process.
High-value, user-centric content builds your trust with the audience, which, ultimately, leads to more sales.
And, sales are what every brand out there is looking for. Everything revolves around getting more sales, be it brand awareness or brand identity.
So, as content marketing proves to be an effective form of marketing for driving sales, livestream shopping is also blowing up.

Final Thoughts


There are quite a few reasons why livestream shopping is blowing up. For starters, it’s a great way to showcase your products as a brand and get sales.
It bridges the gap that eCommerce doesn’t: Providing the prospects an intimate connection with the product to help the sales process.
Moreover, livestream shopping leverages the power of content marketing and influencer marketing. So, if you opt for livestream shopping as a brand, you’d be getting the benefits of both.
If you don’t know how to get started, Jumble.tv is effective software that lets you livestream to your audience with ease.

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