May 14, 2021Editorials
We can’t deny the fact that brick-and-mortar shops’ direct nature appeals to many consumers. Online shopping or eCommerce doesn’t provide the necessary peace of mind to some shoppers.
How do we address this gap?
By providing the users a platform where they can ask questions about the product and see it in action, live.
And, only livestream shopping offers exactly that. This is why it has been a growing trend in the retail shopping world.
China is leading the livestream shopping industry. The rest of the world is also realizing the importance of providing users with a better consumer experience through livestreaming.
Amazon, Google, Instagram, and Facebook have jumped on the bandwagon and launched their own online shopping platforms as well.
By the end of this article, you’d have a good idea about the future of shopping.
Let’s get into the details now.
Livestream shopping aims at reducing the product-consumer gap that eCommerce somewhat fails to fill.
At a brick-and-mortar shop, consumers can check out a product directly and ask questions to the salesman about it for their peace of mind.
Whereas, while eCommerce offers a streamlined shopping experience, consumers may not get the necessary peace of mind with some products.
Livestream shopping is basically when an influencer or host tries to sell products through live interaction.
The live interaction allows the host to answer any questions that can affect consumers’ purchase decisions, improving the chances of conversions.
The good thing is, with livestream shopping, you don’t have to attract a new audience. You’ll be attracting the eCommerce shoppers that want a little more out of their shopping experiences.
It capitalizes on the ever-growing eCommerce audience.
Livestream shopping is growing in popularity because it lets the consumers get detailed information about the products.
Just like a physical store, consumers can get all the information they want from a livestream. And, although they can’t try the product themselves, the host can do that for them.
Livestream shopping also leverages FOMO (fear of missing out). Because they can only claim a specific offer during a livestream, they won’t want to miss out on the opportunity.
Another reason why it’s proving to be so effective is that it’s a more realistic depiction of a brand and its products.
It allows your prospects to establish a stronger connection with your brand. Humanization of your business also makes it appear legitimate and trustworthy.
An interactive host will build an emotional bond with your potential customers, which will eventually lead to customer loyalty.
While the Asian eCommerce market has been leading the livestream race, the west is also catching up. China’s market share of $1.4 Billion in 2019 is clear evidence of that.
China’s eCommerce giant “Alibaba” has introduced its own live shopping platform on its popular Taobao marketplace.
A lot of brands and retailers use Taobao’s livestream platform to market their products via livestreaming.
Moreover, creators of WeChat are also planning to invest a whopping $294 million into a livestream shopping platform of their own (Now Live).
Although China has been the leader in the livestream shopping industry, many US tech companies are also following suit.
Amazon is an eCommerce giant, and probably the most popular one out there. The platform also launched Amazon live in 2020 to leverage the power of live shopping.
Not only that, but social media giants like Facebook and Instagram are also getting in on the action. Using Facebook and Instagram live shopping features, brands can now sell products directly to their prospects.
Even Google has jumped on the bandwagon and introduced its own livestream shopping platform “Shoploop”.
The fact that popular eCommerce brands are starting to focus on livestream shopping only suggests an upward trend of this impactful marketing strategy.
So, livestream shopping isn’t going to go away anytime soon. The trend suggests that it’s only going to grow in the future.
With eCommerce expanding its horizons and people wanting to spend less time visiting brick-and-mortar shops, the online shopping trend will only go upwards now.
Livestream shopping goes a step ahead of eCommerce. While on an eCommerce store, prospects can browse categories and place their orders instantly, livestream shopping provides a better product-consumer interaction.
Taobao has shown that the strategy to sell products live over the internet is not only effective but seems to be the future of shopping.
This is why major brands like Amazon, Instagram, and Google have created their live shopping platforms.
If you are thinking of starting livestreaming for your business in the future, it’s important to review your choices.
While popular brands may offer you a good streaming service, you won’t have much control over several aspects of it.
What you can do is, set up your own livestream. By doing that, you’ll set your brand apart from the competition. It also allows you to build your brand and control user data.
Jumble.tv offers everything you’d need to create a smooth livestream shopping experience for your audience while having full control.
With more and more businesses going online, there shouldn’t be any doubt about eCommerce being the future of shopping.
However, while eCommerce allows consumers to browse the store and place orders digitally, they can’t see the product in action.
This is where livestream comes in handy. In livestream shopping, a host can show the product and use it in real-time. This provides the necessary peace of mind consumers need before purchasing something.
Chinese eCommerce companies have already started making good progress with livestream shopping.
And, with the eCommerce giant Amazon and social media leader Facebook jumping on the bandwagon, livestream shopping seems to the future of shopping.
Since March 2020, most of us tend to shop via online websites instead of visiting malls. As a result of an increase in traffic in this area, the eCommerce industry has grown exponentially. As this deadly disease spread fast, online eCommerce for retailers. According to Digital Commerce 360, the growth in eCommerce sales in 2019 is expected to shoot up by 30%.
Today Jumble is offering you, dear brands, ideas on how to push forward your online presence to a new level, via livestream. The incredible opportunity to unite more intimately with your audience and get out of the cycle competing for the best advertisement, best feed, best approach to keep your clients attention. The amount of information the social media allows you to access, superficial as it is, competes for the short span of attention of the viewers. On platforms like Jumble, your audience will be eager to stay and share a small moment with you, filled with sensations and gains. Put yourself in the shoes of the client.
A creative approach to breathing life into an activity that is not a mere necessity, but a ‘comfort food’, a little holiday, a merry celebration. Shopping online has never been as exciting, intimate, and personalized. To be able to meet the product by seeing it being put to use by who we trust in more than an online description or shop assistant, whose help we most often avoid. The influencers involved in sales, give the customers an ability to have more faith in the quality and value of a product without seeing or trying it themselves.
eCommerce provides an excellent alternative to traditional shopping. The fact that you can explore any product and can place an order with just a click of a button saves a lot of hassle and time. However, it isn’t the same as holding the product and have a feel of it. There is a risk factor involved in online shopping. Live stream shopping reduces the customer-product barrier. Prospects get to see it in action, ask the host anything about it, and have the necessary peace of mind before going through with the purchase. Let’s discuss 5 reasons your business should be live streaming.