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Why is Livestream Shopping Effective?

May 14, 2021

Editorials

Why is Livestream Shopping Effective?

We can’t deny the fact that brick-and-mortar shops’ direct nature appeals to many consumers. Online shopping or eCommerce doesn’t provide the necessary peace of mind to some shoppers.
How do we address this gap?
By providing the users a platform where they can ask questions about the product and see it in action, live.
And, only livestream shopping offers exactly that. This is why it has been a growing trend in the retail shopping world.
China is leading the livestream shopping industry. The rest of the world is also realizing the importance of providing users with a better consumer experience through livestreaming.
Amazon, Google, Instagram, and Facebook have jumped on the bandwagon and launched their own online shopping platforms as well.  
By the end of this article, you’d have a good idea about the future of shopping.
Let’s get into the details now.

What’s livestream Shopping?

Livestream shopping aims at reducing the product-consumer gap that eCommerce somewhat fails to fill.
At a brick-and-mortar shop, consumers can check out a product directly and ask questions to the salesman about it for their peace of mind.
Whereas, while eCommerce offers a streamlined shopping experience, consumers may not get the necessary peace of mind with some products.
Livestream shopping is basically when an influencer or host tries to sell products through live interaction.
The live interaction allows the host to answer any questions that can affect consumers’ purchase decisions, improving the chances of conversions.
The good thing is, with livestream shopping, you don’t have to attract a new audience. You’ll be attracting the eCommerce shoppers that want a little more out of their shopping experiences.
It capitalizes on the ever-growing eCommerce audience.

Why is Livestream Shopping Effective?

Livestream shopping is growing in popularity because it lets the consumers get detailed information about the products.
Just like a physical store, consumers can get all the information they want from a livestream. And, although they can’t try the product themselves, the host can do that for them.
Livestream shopping also leverages FOMO (fear of missing out). Because they can only claim a specific offer during a livestream, they won’t want to miss out on the opportunity.
Another reason why it’s proving to be so effective is that it’s a more realistic depiction of a brand and its products.
It allows your prospects to establish a stronger connection with your brand. Humanization of your business also makes it appear legitimate and trustworthy.
An interactive host will build an emotional bond with your potential customers, which will eventually lead to customer loyalty.

Future of Livestream Shopping

While the Asian eCommerce market has been leading the livestream race, the west is also catching up. China’s market share of $1.4 Billion in 2019 is clear evidence of that.
China’s eCommerce giant “Alibaba” has introduced its own live shopping platform on its popular Taobao marketplace.
A lot of brands and retailers use Taobao’s livestream platform to market their products via livestreaming.
Moreover, creators of WeChat are also planning to invest a whopping $294 million into a livestream shopping platform of their own (Now Live).
Although China has been the leader in the livestream shopping industry, many US tech companies are also following suit.
Amazon is an eCommerce giant, and probably the most popular one out there. The platform also launched Amazon live in 2020 to leverage the power of live shopping.
Not only that, but social media giants like Facebook and Instagram are also getting in on the action. Using Facebook and Instagram live shopping features, brands can now sell products directly to their prospects.
Even Google has jumped on the bandwagon and introduced its own livestream shopping platform “Shoploop”.
The fact that popular eCommerce brands are starting to focus on livestream shopping only suggests an upward trend of this impactful marketing strategy.
So, livestream shopping isn’t going to go away anytime soon. The trend suggests that it’s only going to grow in the future.

Livestream Shopping is the Future

With eCommerce expanding its horizons and people wanting to spend less time visiting brick-and-mortar shops, the online shopping trend will only go upwards now.
Livestream shopping goes a step ahead of eCommerce. While on an eCommerce store, prospects can browse categories and place their orders instantly, livestream shopping provides a better product-consumer interaction.  
Taobao has shown that the strategy to sell products live over the internet is not only effective but seems to be the future of shopping.
This is why major brands like Amazon, Instagram, and Google have created their live shopping platforms.
If you are thinking of starting livestreaming for your business in the future, it’s important to review your choices.
While popular brands may offer you a good streaming service, you won’t have much control over several aspects of it.  
What you can do is, set up your own livestream. By doing that, you’ll set your brand apart from the competition. It also allows you to build your brand and control user data.  
Jumble.tv offers everything you’d need to create a smooth livestream shopping experience for your audience while having full control.

Final Thoughts

With more and more businesses going online, there shouldn’t be any doubt about eCommerce being the future of shopping.
However, while eCommerce allows consumers to browse the store and place orders digitally, they can’t see the product in action.
This is where livestream comes in handy. In livestream shopping, a host can show the product and use it in real-time. This provides the necessary peace of mind consumers need before purchasing something.
Chinese eCommerce companies have already started making good progress with livestream shopping.
And, with the eCommerce giant Amazon and social media leader Facebook jumping on the bandwagon, livestream shopping seems to the future of shopping.

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