A creative approach to breathing life into an activity that is not a mere necessity, but a ‘comfort food’, a little holiday, a merry celebration. Shopping online has never been as exciting, intimate, and personalized.
To be able to meet the product by seeing it being put to use by who we trust in more than an online description or shop assistant, whose help we most often avoid. The influencers involved in sales, give the customers an ability to have more faith in the quality and value of a product without seeing or trying it themselves. They are able to give many a closer experience with a personal touch, mixing entertainment with an ordinary process. The balance between being able to have human interaction and the distance and anonymity that comes with a screen, creates a more comfortable space for many customers. This helps many with not such smooth social skills, get the most out of this experience. They can assess what is being presented, weigh out their decision by being able to more freely ask any questions and walk away without any awkwardness.
The spontaneous and exciting aspect of time windows for each sale, makes it not a one way commercial screaming for your attention, but a more authentic ride one goes on without endless scrolling, comparing, adding to basket, deleting. Not having to take your wallet, get in your car, drive and walk around a mall is already a lifesaver, how for not having to even ‘go out there’ on the internet? All you might want is virtually tried on, touched and bought straight from your bathroom.
As close as it gets to real life shopping, but saves you time and energy.
Since Livestream shopping has overtaken the Chinese market, the doors of the western market are knocked on with an offer of higher engagement rates. The collaboration between brands, retailers, marketplaces and digital entrepreneurs such as micro-bloggers and celebrities is an explosive win-win-win. The influencers have a deeper insight into the demands of their audience and a special relationship, the brands are able to diversify their streams of distribution, the clients have a more fun and unique shopping experience.
Although the giants such as Amazon, eBay and others will not fall, the overwhelming saturation of available products demands to be innovated in a more enticing and social way. While trends do influence the tendencies of demand and the mass markets stay thriving, numerous supply chains are loosing their support and customer’s loyalty due to immoral issues. Many are turning to smaller business, scavenge hunting for uniqueness that screams ‘me’ and respects ethicality in manufacturing. However, thanks to the transparent, trust-based relationship between an influencer and their audience, the link between a successful sale for the brand they represent and satisfaction of the customer is much more reliable.