April 6, 2023BRANDS
Too Faced is a colorful and creative makeup brand that has taken the beauty industry by storm. Founded in 1998 by Jerrod Blandino and Jeremy Johnson, the brand has become known for its playful and innovative approach to makeup, with products that feature unique and vibrant colors, bold packaging, and playful names. In this article, we'll take a closer look at what sets Too Faced apart from other brands, its best-selling products, and how it has revolutionized the beauty industry.
Too Faced was founded by Jerrod Blandino and Jeremy Johnson, two friends who shared a love for makeup and a desire to bring something new to the beauty industry. The brand started as a small operation, with the founders creating products in their own homes and selling them at beauty trade shows. Over time, the brand began to gain a following, thanks to its innovative and creative approach to makeup.
Too Faced has become known for its innovative and high-quality makeup products, with several of its products becoming best-sellers. One of the brand's most iconic products is the Chocolate Bar Eyeshadow Palette, which features 16 shades that smell like chocolate. The Better Than Sex Mascara has also become a fan favorite, thanks to its volumizing and lengthening formula. Other popular products include the Born This Way Foundation, the Peach Perfect Setting Powder, and the Hangover Primer.
One of the things that sets Too Faced apart from other makeup brands is its playful and creative approach to makeup. The brand's products feature unique and vibrant colors, bold packaging, and playful names that are sure to catch the eye of any beauty enthusiast. Too Faced has also been known to collaborate with other brands and personalities, such as its collaboration with NikkieTutorials on the Power of Makeup Collection.
Too Faced has been recognized for its commitment to animal welfare, with the brand being certified by PETA as cruelty-free. The brand does not test its products on animals, and many of its products are vegan-friendly. Too Faced has also been known to donate a portion of its profits to animal welfare organizations, such as Best Friends Animal Society.
Too Faced has also made efforts to promote diversity and inclusivity in the beauty industry. The brand offers a range of shades that cater to different skin tones, and it has been vocal about its support for the LGBTQ+ community. Too Faced has also been recognized for its efforts to promote body positivity and self-love, with its campaigns featuring models of different sizes, ages, and ethnicities.
Too Faced's marketing strategies have also helped to set the brand apart from other makeup brands. The brand's social media channels are highly curated, featuring colorful and playful content that is sure to catch the eye of any beauty enthusiast. Too Faced has also been known to create limited-edition collections and collaborations that generate excitement and exclusivity around its products.
Too Faced has become a significant player in the beauty industry, inspiring other brands to follow in its footsteps. With its playful and creative approach to makeup, commitment to animal welfare, diversity, and inclusivity, and innovative marketing strategies, Too Faced has become a favorite among
Better Than Sex Mascara: This mascara is one of the most popular products from Too Faced, thanks to its ability to add volume, length, and curl to lashes. Its hourglass-shaped brush allows for even distribution of the formula, while the collagen-infused formula helps to strengthen lashes over time.
Born This Way Foundation: The Born This Way Foundation is a best-seller from Too Faced, and for good reason. This medium-to-full coverage foundation provides a natural-looking finish while also hydrating and brightening the skin. Its oil-free formula contains ingredients like coconut water and hyaluronic acid to help nourish the skin.
Chocolate Bar Eyeshadow Palette: This eyeshadow palette features 16 shades inspired by different chocolate flavors, from rich browns to sugary pinks. The formula is highly pigmented and infused with cocoa powder for a rich, delicious scent. The palette also includes a mix of matte and shimmer shades, making it perfect for creating a variety of looks.
Peach Perfect Comfort Matte Foundation: The Peach Perfect Comfort Matte Foundation is a long-lasting, medium-to-full coverage foundation that's perfect for oily skin types. It contains ingredients like peach and sweet fig cream to help keep skin matte and smooth, while also providing a comfortable, lightweight feel.
Hangover Primer: The Hangover Primer is a hydrating primer that's perfect for prepping the skin before makeup application. Its formula contains ingredients like coconut water and probiotics to help hydrate and smooth the skin, while also extending the wear of your makeup. It also has a refreshing coconut scent that will transport you straight to the tropics.