April 11, 2023
BRANDSDiscover the inspiring story of Tarte, the ethical beauty brand that is revolutionizing the beauty industry with its commitment to sustainability, natural ingredients, and giving back to the community. Learn about their best-selling products and how they are making a positive impact on the world.
Tarte is a beauty brand that has been making waves in the beauty industry since its inception in 1999. The brand was founded by Maureen Kelly, who wanted to create a line of makeup that was not only high-quality but also healthy for the skin. Tarte's products are made with natural, cruelty-free ingredients, and are free from parabens, phthalates, and other harmful chemicals. The brand is also committed to sustainability and giving back to the community, making it a brand that truly cares about its customers and the environment.
One of Tarte's best-selling products is the Shape Tape Concealer. This cult-favorite concealer has become a staple in many makeup bags. It is known for its full-coverage formula that hides dark circles and blemishes while also brightening the under-eye area. The Shape Tape Concealer is also vegan-friendly, making it a great option for those who are looking for natural and cruelty-free makeup.
Another popular product from Tarte is the Amazonian Clay 12-Hour Blush. This long-wearing blush comes in a range of shades and is made with Amazonian clay, which helps to balance the skin and control oil production. The formula is buildable and blends seamlessly for a natural-looking flush. The Amazonian Clay 12-Hour Blush is also vegan-friendly and cruelty-free, making it a great choice for those who are conscious about the ingredients they use on their skin.
The Lights, Camera, Lashes 4-in-1 Mascara is another award-winning product from Tarte. Loved by beauty enthusiasts for its ability to lengthen, curl, volumize, and condition lashes, this mascara is made with natural ingredients and is vegan-friendly. The formula is also free from harsh chemicals, making it safe and gentle for sensitive eyes.
The Tartelette In Bloom Clay Eyeshadow Palette is a versatile eyeshadow palette that features 12 neutral shades that are perfect for creating a variety of looks. The formula is made with Amazonian clay and is long-wearing and easy to blend. The Tartelette In Bloom Clay Eyeshadow Palette is also cruelty-free and vegan-friendly, making it a great choice for those who want to use natural and ethical products.
Tarte's Maracuja Oil is a nourishing oil that is made with pure maracuja oil, which is rich in essential fatty acids and antioxidants. It helps to hydrate and brighten the skin, leaving it looking healthy and radiant. The Maracuja Oil is also vegan-friendly and cruelty-free, making it a great choice for those who are looking for natural and ethical skincare products.
Tarte's commitment to sustainability is evident in their eco-friendly packaging and their use of natural, cruelty-free ingredients. The brand is also a member of PETA's Beauty Without Bunnies program, which means that their products are not tested on animals. Tarte is always looking for ways to reduce waste and minimize their impact on the environment, making them a brand that truly cares about the planet.
In addition to their commitment to sustainability, Tarte is also dedicated to giving back to the community. The brand has partnered with organizations such as the Rainforest Foundation and the Global Green USA to support environmental causes. Tarte has also donated to organizations that support women's health, education, and empowerment, such as the Step Up Women's Network and the Breast Cancer Research Foundation.
In addition to their sustainability and philanthropic efforts, Tarte has also made strides in promoting diversity and inclusivity in the beauty industry. The brand has created products with a wide range of shades to accommodate a diverse range of skin tones. They have also used models of different races, ages, sizes, and genders in their marketing campaigns, which helps to create a more inclusive and representative image of beauty. Furthermore, Tarte has been vocal about supporting the LGBTQ+ community and has launched products in collaboration with LGBTQ+ influencers.
Tarte has been transparent about their ingredients and production methods. They have an ingredient glossary on their website, which provides information on the ingredients used in their products and their benefits. The brand is also committed to educating their customers about the importance of natural, cruelty-free, and sustainable beauty practices. They regularly post on their social media platforms and website about their sustainability efforts, ingredient sourcing, and how customers can make more informed choices about the products they use.
Tarte has been recognized for its achievements in ethical and sustainable beauty practices. The brand has received awards from various organizations, such as PETA and the Environmental Media Association, for their commitment to sustainability and animal welfare. Tarte's success has inspired other beauty brands to prioritize sustainability and ethical practices.
Tarte has also continued to innovate and expand their product line. They have launched skincare products that are free from harsh chemicals and formulated with natural ingredients. Their Rainforest of the Sea collection is made with sustainably harvested marine ingredients and eco-friendly packaging. Tarte has also expanded their shade range to include more options for people with deeper skin tones.
Tarte has revolutionized the beauty industry with their commitment to natural, cruelty-free, and sustainable beauty practices. Their range of high-quality and effective products, along with their transparency and dedication to customer education, have set a new standard for the beauty industry. Their efforts to promote diversity and inclusivity, and give back to the community, have shown that beauty can be both ethical and effective. Tarte is a brand that has made a positive impact on the world, and their future innovations and goals continue to inspire and lead the way for ethical and sustainable beauty.
.svg){kind=small}
