June 21, 2021
BRANDSKure Bazaar is a French nail polish brand that uses natural formulas, founded in 2012 by the fashion model Kartika. Like most natural beauty brands, the inspiration for Kure Bazaar came from Kartika’s real-world experience. The nail polishes in this collection are eco-friendly and composed of 85% natural ingredients, free of harmful substances that are found in most nail products. It offers every colour that under the sun, with a fast-drying formula that has a long-lasting hold and intense colour.
It’s clear that Kure Bazaar is a next-generation nail varnish brand, blending the ethics of eco-friendly formulas with the vibrant colours inspired by the fashion industry. The brand is backed up by years of research into technologically innovative formulas that are free of chemical substances, without compromising on the quality of the varnish. Even with a natural formula, the durability, shine, and gloss of these nail varnishes are top tier.
The Kure Bazaar nail varnish formula is made with up to 90% natural ingredients, including woof pulp, cotton, and wheat to help maintain the health or your nails and their natural regeneration cycle.
What we love about Kure Bazaar is that it was the first brand to combine the ethics of environmentally-friendly formulas with vibrant shades. These nail polishes have ultimate resilience and provide ultra-shine and a quick-dry result. If you want to give your nails a detox while enjoying the chance to experiment with on-trend colours.
If you’ve landed on this article, the chances are that you’re considering purchasing a nail polish from Kure Bazaar or you want to find out more about this clean beauty brand. We’re taking a deep dive into the world of Kure Bazaar, looking at the philosophy of the brand and its natural nail products. Read on to find out everything you need to know about this innovative beauty brand that is changing the nail industry.
The brand has an exclusive 10-free formula that is up to 90% natural with over 70 exceptional vibrant shades that take their inspiration from the fashion industry. Kure Bazaar is responsible for creating some of the most stylish nail looks that have appeared everywhere from fashion shows to red carpet events. This inventive formula helps to detoxify your nails, while respecting your nail’s natural renewal cycle.
The ‘good nail’ philosophy is about healthier nails in colour, day after day – taking inspiration from the seasons and fashion. The three pillars of this brand focus on detox, colour, and fashion. It falls perfectly into the eco-friendly trend and is cruelty-free.
Kartika, retired professional model, was inspired to start the nail varnish brand after the birth of her son changed her outlook on life, including her diet and cosmetics. Concerned about her children’s health, Kartika changed to focus on natural products that were safe for her, her children, and the environment.
While changing over to more eco-friendly and green beauty brands, Kartika discovered that there was no eco-friendly alternative to the traditional chemical and toxic-infused nail polishes. Her idea for the Kure Bazaar brand came to life, with a goal of creating an ecological nail polish that protects your nail and your overall health.
When it came to creating her brand, Kartika knew that she wanted a formula that was fast-trying, long-lasting, with true colours and an intense shine. She was disappointed after trying a few natural nail polishes, both water-based and non-water based that she could find in organic beauty stores. Kartika’s goal was to create a luxury nail polish brand that could rival the standard of those offered by professional ‘Nail Bar’ brands in the United States.
After several years of research and collaborating with some of the world’s best laboratories and nail polish manufacturers, Kure Bazaar was launched with one of the “cleanest” formulas on the market. The formula by Kure Bazaar shows that natural ingredients can be just as durable and resilient as their toxic and chemical-formed counterparts.
As the brands behind the brand, it’s only right that we shine a light on Kartika. She speaks about having an ‘awakening’ while pregnant with her son, quickly switching to eating organic food and changing her cosmetic products. She stopped wearing nail polish for the first few months after giving birth. When it came to launching her nail brand – after discovering there was no ‘green’ formulas on the market – she collaborated with one of her closest friends, who had been in the cosmetic industry for over 20 years.
Her mission is to give women the option of beautiful and vibrant nail colours that are not toxic, with her Jeans collection being amongst one of the most popular releases for the brand. It’s the first collection that earned the brand a profile. The early Kure Bazaar colours focused on fashion-forward and flashy shades, such as classic reds and subtle nude hues. Like any nail varnish brand, Kure Bazaar’s product range also includes a topcoat and base to ensure you can have a fully natural nailcare routine from start to finish.
With the impressive range of shades, you’re guaranteed to find a Kure Bazaar nail varnish that works for you and your complexion.
As an innovative beauty brand, Kure Bazaar has two-fold ecological commitments that form the foundation of its philosophy. As part of our deep-dive into the brand, we’re looking at this commitment and what it means practically for the type of product that you’ll receive from Kure Bazaar.
• The brand has permanent banned four of the most harmful ingredients from its formulas. These include formaldehyde, toluene, phthalates and synthetic camphor.
• They substitute a maximum of synthetic chemistry ingredients with natural-based ingredients.
What this ecological commitment leads to is a ‘high tech’ nail polish with an 85% natural formula with a ‘4 free’ guarantee that certifies the absence of the four previously mentioned toxic ingredients.
Wood pulp, cotton, corn, potato and wheat are all part of the signature Kure Bazaar nail polish formula as they respect and protect your nail’s fragility. This reduced-chemical formula works with the nails’ natural renewal cycle in order to preserve their health and appearance, giving you a natural shine and gloss. With this formula, your nails appear more resistant and detoxified.
It’s worth noting that Kure Bazaar nail polishes are not odor-free. Only water-based nail lacquers are fragrance free, but they have a shorter staying power. Despite not being certified organic, Kure Bazaar products guarantee a more natural, less toxic manicure.
We often talk about green beauty and ‘clean’ beauty revolution. We think of skincare and makeup products, but often overlook that some of the most toxic products are the ones that we put on our nails. If you’re trying to convert to a clean beauty makeup routine, you need to switch out your nail varnish to a non-toxic and natural formula. Kure Bazaar has shown that a natural formula doesn’t mean that you have to compromise on durability or longevity. It’s one of the most exciting nail varnish brands and we can’t wait to see where it goes next.
You can find out more about Kure Bazaar by exploring the brand’s official website here.
What do you think of green beauty brands like Kure Bazaar? Do you look for formulas that are toxin-free? Let us know in the comments below!
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