Izabella is a seasoned data scientist with 4+ years of marketing and data analytics experience in the fashion industry. She has a verifiable history of contributing directly to company growth and expansion throughout her career. She is progressive, driven and down-to-earth.
The future is here. You may have heard of Forbes’ iconic “30 under 30” or “power lists”. We thought it was time to turn our attention to the next-generation of influencers, entrepreneurs, and leaders who are changing the industry from the inside. These Gen-Zers are fighting everything from the patriarchy to climate change and fast fashion.
When we’re in need of inspiration, we always turn to our favourite influencers. While you might think of influencers as being people trying to sell you a product, they can also be people who advocate for a type of lifestyle. Meet sustainability influencers.
Booking in for a manicure is the ultimate act of self-care. It’s an opportunity to take some time to relax and unwind. Our nail techs are our unofficial therapist, listening to our problems while giving us a new nail look. With summer changing to autumn, it’s the perfect time to book in to see your favourite nail tech and change up your look. You don’t have to say goodbye to pastel and bright shades, but it’s a chance to try out more understated nail art trends.
Fall is our favourite season of the year. It’s a time when you can have fun with your closet, as you’re getting ready for the holiday season. Whether there’s an unexpected heatwave in September or the classic autumnal glow, fall is a time to be creative with your closet and try something new.
Sustainability is one of the hottest topics in the beauty industry right now. While we often look at our beauty routine as a part of our wellness and self-care routine – giving us an instant mood boost – there’s more to it than meets the eye. The only way we can prevent climate change and create a better future for our planet is by changing our daily routine to become more sustainable.
Perfume is considered to be one of the oldest traditions in the beauty industry. It’s something that is rich in history, culture, and intrigue. Perfume has changed and evolved throughout history, changing its purpose, but it’s always been there. Smell is one of our primary scents and a way that helps us feel the world around us. Smells can unlock memories and stir emotions deep within us that we never expected.
Things are starting to look extremely autumnal. As summer comes to an end, we’re more than ready to welcome fall back into our lives. As the world starts to reopen after the pandemic, fall promises to bring with it excitement and new opportunities for us to make up for lost time. It’s also an exciting time for the beauty industry. Will the laidback minimalistic aesthetics that we saw during lockdown remain as the world continues to reopen? Will so-called ‘soft glam’ rise up in its place as a more elevated alternative for wearing outside the house.
Blush is a staple makeup product that we don’t often talk about. We usually focus on things like lipstick colours and foundation formulas. We think it’s time to shine a light on blush and how to correctly apply it. If you do it the wrong way, your blush can make your face look like it’s dropped and give it a unflattering finish. Applying your blush correctly means that you can naturally lift your face and give your skin a healthy blush.
After a year of hiding our lips under a face mask, it’s time to rediscover the joy of wearing lipstick. It’s time to bring back your makeup mojo and to start experimenting with lipstick again. While most of us have started to return to wearing a full face of makeup, lipstick is one product that we’re only now starting to wear again. For years, we saw lipstick as an instant mood booster that could change our day with just one swipe.
Livestreaming industry has been seeing exponential growth in the past few years. And, it’s not just the pandemic that’s driving its popularity; the consumer behavior is making it more relevant than ever. As more and more brands jump on the bandwagon of livestreaming, you need to up your game. Avoiding a few common and underrated mistakes can make your livestreams more effective. In this article, we discuss the 9 livestreaming mistakes that you want to avoid for maximum results. Let’s get into them.
Do you wonder why the brick-and-mortar shopping model continues to be more and more redundant by the day? If the ever-advancing technology has taught us anything it’s that the only constant is “Change”. We’ve seen a drastic change in consumer behavior just because there are more convenient alternatives now. Not necessarily because a brick-and-mortar shop lacked something. In this article, we discuss how the brick-and-mortar shop transformed into an eCommerce store. And, how eCommerce is quickly taking livestream shopping under its umbrella.
Is the reign of LinkedIn about to come to an end? It may have found a competitor in the most unlikely of places. When it comes to TikTok, most of us see it as an alternative to Instagram and any other social media platform that focuses on short videos that can go viral overnight. It’s not just Instagram that has to be worried about losing its popularity to TikTok, LinkedIn has to be worried as well.