March 2, 2023
NewsIn this article, we’ll take a look at some of the biggest beauty trends that are dominating social media in 2023 and how you can incorporate them into your own beauty routine.
Social media is the driving force behind every trend in society right now – none more so than beauty trends. This fact isn’t entirely new. Since beauty influencers started taking over YouTube – long before they became known as influencers – social media has been leading the way and creating trends of its own. Gone are the days when beauty editors and celebrities had sole control over dictating trends.
Have you found that you’re buying more skincare products than makeup products? The chances are that you’ve jumped on the skinimalism trend. It focuses on giving your skin the nourishment it needs, so that you can rely on fewer makeup products to accentuate your features.
Skinimalism is all about creating a dewy, healthy glow in the easiest way possible. Gone are the days of wearing layers upon layers of products with heavy-coverage formulas that sink into our pores. With this trend, the focus shifts from your makeup products to your skincare routine. Putting effort into your skincare routine means you can ditch the cakey foundation formulas and let your skin breathe.
Low-key makeup trends are everywhere we look on TikTok, emphasising the importance of skinimalism as the secret to a flawless base. Part of skinimalism is finding multi-functional products that cut down your routine, making it easier and quicker to get ready to head out the door.
Invest in 2-in-1 formulas like a cream blush that doubles as a lipstick or a tinted moisturizer that hydrates your skin, while adding a soft glow and minimal coverage to top up your concealer.
If there’s one thing that we’ve learnt in 2023, it’s finding the joy in everyday life. The next time you’re scrolling through your Instagram feed, stop and count how many times you feel your favourite influencers wearing a coloured liner. While black is our daily go-to, a pastel shade can add an instant pop of colour that elevates your look and takes it to the next level.
Before 2023, coloured liner was something that you might wear on a night out or for a special occasion. Thanks to social media, pastel liner has become an everyday staple that we love to wear.
Your eyes are the window to your soul, with pastel liners helping to brighten your eyes and make them appear larger. If you search for pastel liners on Google, you’ll find hundreds of different options available, whether you prefer a pencil liner or a gel formula.
While pastel liner is an easy addition to make to your vanity, you want to make sure you’re loading up on your mascara. Fluffy lashes are the perfect way to finish off your eye makeup look. Bonus points if your liner matches your outfit for the ultimate monochromatic look.
Bold brows have been a trend for a few years now, but in 2023, they’re bigger and bolder than ever. The trend is all about embracing your natural brows and enhancing them with a little bit of grooming and filling in where necessary.
To achieve the bold brow look, start by brushing your brows upwards with a spoolie brush. Use a brow pencil or powder to fill in any sparse areas, and then use a clear brow gel to hold your brows in place.
In 2024, glitter is no longer reserved for special occasions – it’s an everyday accessory. From glitter eyeshadow to glitter lips, this trend is all about adding a little bit of sparkle to your look.
To incorporate glitter into your beauty routine, start with a subtle glitter eyeshadow or lip gloss. If you’re feeling bold, try a full-on glitter eye or lip look. Just remember to keep the rest of your makeup simple to avoid looking too over-the-top.
In 2023, sustainability is more important than ever, and the beauty industry is no exception. Social media influencers are using their platforms to promote sustainable beauty practices, such as using refillable containers and eco-friendly packaging.
To embrace sustainable beauty, look for brands that use eco-friendly packaging or offer refillable options. Consider switching to reusable cotton rounds and makeup remover pads, and try to reduce your overall waste by choosing products with minimal packaging.
In 2024, the line between men’s and women’s beauty products is becoming increasingly blurred. Genderless beauty is all about using products that work for everyone, regardless of gender.
To incorporate genderless beauty into your routine, focus on finding products that work for your skin type and needs, rather than focusing on gender-specific products. Look for brands that cater to everyone, regardless of gender, and don’t be afraid to experiment with different products and styles.
In 2023, bold eye makeup is taking center stage. From graphic eyeliner to bright, bold eyeshadow, this trend is all about making a statement with your eyes.
To achieve the bold eye makeup look, start with a neutral base and then add a pop of color or a graphic line to make your eyes stand out. Keep the rest of your makeup simple to avoid looking too over-the-top.
Thanks to the pandemic, most of us have spent 2023 going out and about wearing face masks. It means that social media influencers have had to shake up their look, ditching bold lips for maximalist eyeshadow looks. This is your sign to perfect the art of eyeliner and invest in some sparkly shadows.
While our outfits are getting more minimalistic, it’s time to have some fun with our eye makeup looks. It’ll help you stand out from the crowd and allows you to have fun with your makeup look, even when wearing a mask.
Easy ways to achieve the maximalist look includes using rainbow hues for eyeshadow, pops of colour, and graphic abstract liner. The more outlandish the better.
This social media trend shows no sign of slowing down and it’s the perfect one to experiment with before the holiday season. Add a touch of metallic glitter to see your maximalist eyes look through to party season.
Summer is in full swing and it’s time to shake up your makeup routine. Whether it’s metallic lips, dewy skin, or orange blush, these trends are here to stay. Summer is the perfect time to experiment with your makeup routine and add a pop of colour. It’s officially time for ‘hot girl summer’ and we’re here to round up all the beauty trends that everyone is talking about.
Whether you’ve recently Marie Kondo-ed your life or checked the expiry dates on your makeup products, you likely have some beauty products sitting around that you need to get rid of. We’re all more aware than ever about our carbon footprint and the need to recycle products instead of sending them to landfills. While you know to throw your diet coke bottle into the recycling, you might not know what beauty products we can recycle.
Whether you spend hours scrolling through your TikTok app or have never opened the platform, this article is for you. It gives you an insight into the trends that are dominating the platform and that you can expect to see more people rocking in real life. Another knock-on effect of TikTok trends is that it impacts which products beauty brands choose to release. If a beauty brand spots a trend about to go viral on TikTok, they’ll rush to get ahead of it.
Things are starting to look extremely autumnal. As summer comes to an end, we’re more than ready to welcome fall back into our lives. As the world starts to reopen after the pandemic, fall promises to bring with it excitement and new opportunities for us to make up for lost time. It’s also an exciting time for the beauty industry. Will the laidback minimalistic aesthetics that we saw during lockdown remain as the world continues to reopen? Will so-called ‘soft glam’ rise up in its place as a more elevated alternative for wearing outside the house.
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