The beauty industry is changing almost every day. Social media means that there are new trends coming out every time we open Instagram and there are dozens of products that go viral overnight. It can be hard to stay on top of it all – which is where we come in. Our articles cover everything that you need to know about the beauty industry, from the basics to the expert side of it all. Whether you’re a newbie or a professional makeup artist, our articles share everything you need to know about the beauty industry. Our tips and tricks help you to recreate the latest looks and trends with the products you already have at home. Read more in the articles below.
Not everyone is a bold lipstick person. After all, it takes a lot of confidence to pull off a red lip or a vibrant shade of blue. Most of us like to stay in our comfort zone with a trusty nude lipstick and matching liner. With natural makeup being one of the biggest trends within the beauty industry, it’s no surprise that more of us are choosing to go back to the fuss-free nude lipsticks.
Are you a fan of the barely-there makeup trend? Are you ready to take it to the next level? ‘Soft glam’ is one of the biggest trends right now and takes the dewy, healthy glow from the barely-there look and elevates it with a radiant shine and airbrush finish.
Makeup is a form of living art. Whether it’s attempting to apply false eyelashes or nailing the art of the perfect winged eyeliner, everyone has felt frustrated by makeup at one time or another. It’s easy to feel overwhelmed by the ever changing trends (thanks TikTok), new techniques and products that seem to be popping up on social media every time we log onto our feed.
Whether you spend hours scrolling through your TikTok app or have never opened the platform, this article is for you. It gives you an insight into the trends that are dominating the platform and that you can expect to see more people rocking in real life. Another knock-on effect of TikTok trends is that it impacts which products beauty brands choose to release. If a beauty brand spots a trend about to go viral on TikTok, they’ll rush to get ahead of it.
TikTok is the king of trends. The viral video-sharing app has become the unlikely home of fashion and beauty trends (along with just about everything else!) online. Do you want to lean how to make whipped lemonade? Go to TikTok. Do you want a review on the latest Kylie Cosmetic collection? It’ll be on TikTok. Do you want to shake up your makeup routine? TikTok is the perfect place to start looking. While Instagram has had its day in the sun, TikTok is able to turn a viral video into a trial quickly than you can say “video sharing”.
Contouring is one of the biggest trends within the beauty industry. In recent years, we’ve gone from dramatic Kim Kardashian worthy contour to a more natural look. Even Mario Dedivanovic, the go-to makeup artist for the Kardashians sisters, has switched to a light-handed approach for contouring. With beauty trends all pointing towards a ‘natural’ look, it’s no surprise that “soft sculpting” is the trend that everyone is talking about.
Things are starting to look extremely autumnal. As summer comes to an end, we’re more than ready to welcome fall back into our lives. As the world starts to reopen after the pandemic, fall promises to bring with it excitement and new opportunities for us to make up for lost time. It’s also an exciting time for the beauty industry. Will the laidback minimalistic aesthetics that we saw during lockdown remain as the world continues to reopen? Will so-called ‘soft glam’ rise up in its place as a more elevated alternative for wearing outside the house.
A new season brings with it the chance the change up your makeup looks and try something new. Celebrities are amongst some of our favourite style muses – both for makeup and fashion. With the end of the pandemic in sight and the world slowly returning to normal, we’re all ready to have a little fun with our fall 2021 makeup looks.
TikTok is the corner of the internet that we all go to when we need hacks – whether it’s beauty hacks or for the latest must-try recipe. The video-sharing app is full of advice and hacks that we would never think about. Not every hack on TikTok is easy to do – or even advisable to try. An Australian reality TV star found this out the hard way after trying an at-home acupuncture treatment that she saw on TikTok.
One of the biggest trends in beauty right now is neon. It’s neon lights everywhere you look. The resurgence of the beauty trends is in no small part due to the Y2K aesthetic, which is making everyone experiment with colour. It’s no surprise that after almost 18 months of living through a pandemic, that people want to see colour back in their lives. Neon eyeshadow is an easy way to experiment with colour without having to buy a whole new makeup bag.
Blush is a staple makeup product that we don’t often talk about. We usually focus on things like lipstick colours and foundation formulas. We think it’s time to shine a light on blush and how to correctly apply it. If you do it the wrong way, your blush can make your face look like it’s dropped and give it a unflattering finish. Applying your blush correctly means that you can naturally lift your face and give your skin a healthy blush.
After a year of hiding our lips under a face mask, it’s time to rediscover the joy of wearing lipstick. It’s time to bring back your makeup mojo and to start experimenting with lipstick again. While most of us have started to return to wearing a full face of makeup, lipstick is one product that we’re only now starting to wear again. For years, we saw lipstick as an instant mood booster that could change our day with just one swipe.